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Talent Acquisition

Improving the Impact of Direct Sourcing: Driving ROI Through Dynamic Talent Strategies

In today’s frenetic business climate, there are many factors that can prohibit the modern enterprise from succeeding. Perhaps the largest of these is the major skills gap that exists within a majority of businesses today, and the inability to support critical projects and initiatives with the necessary expertise. The past three years have marked a significant shift in the world of talent acquisition, with a global pandemic setting the stage for a complete transformation of the workforce. Amidst economic uncertainty and the need to navigate uncharted waters, organizations have come to realize that finding, engaging, and deploying top talent is no longer just an advantage, but rather a critical imperative.

Direct sourcing has emerged as the most viable and powerful of talent engagement strategies to boost the depth and quality of talent, enhance skills pipelines, and contribute to forward-looking talent acquisition initiatives. While direct sourcing programs remain the “hottest” of strategies today, there is a question of how to improve their ROI and enhance the overall value that direct sourcing brings to the contemporary organization.

Join Ardent Partners’ SVP of Research, Christopher J. Dwyer, along with LiveHire’s Executive Vice President, Karen Gonzalez, as they discuss the landscape of direct sourcing today and how it fits into 2023’s Future of Work-led business arena. Gonzalez and Dwyer will unveil strategies for improving the overall ROI of direct sourcing and how to position programs to succeed, and thrive, in the months and years ahead. Click here (or below) to register for next week’s exclusive event.

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The Rising Tide of AI in Talent Acquisition

Ardent Partners and Future of Work Exchange research points to artificial intelligence (AI) as a key outlet of innovation in the evolving world of work and talent. From automating mundane tasks and reformulating tactical operations to serving as a proactive source of predictive analysis, AI has become a ubiquitous attribute of the Future of Work movement. Artificial intelligence has catalyzed a new era of bespoke, on-demand, and industry-shifting technology that has the potential to benefit candidates, recruiters, hiring managers business professionals, and executive leaders. Simply put: the advent of AI can drive value to a wide spectrum of enterprise stakeholders.

As new strategies, such as skills-based hiring and omni-channel talent acquisition, become transformational ways to revamp hiring initiatives, artificial intelligence is a conduit to disrupting and changing the ways enterprises evaluate and source talent.

Join Opptly, Ardent, and the Future of Work Exchange for an exclusive webcast that will highlight the many roles of AI in a candidate-centric workforce market that prioritizes the depth and impact of talent. I will join Opptly’s Lori Hock, CEO, and Rebecca Valladares, Head of Operations, to discuss:

  • How AI can be leveraged to drive efficiency, accuracy, speed, and deeper, data-driven decision-making.
  • Why AI will become the de-facto tool for recruiters and talent acquisition professionals.
  • How AI can revolutionize new strategies such as skills-based hiring and predictive analytics, and;
  • The future of AI-led tools (such as ChatGPT) and their responsible use as they become more entwined with everyday business processes.

Click here or on the image below to register for next month’s exclusive webinar. Looking forward to seeing you there!

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Five Ways AI Can Transform Talent Management

Artificial intelligence has the potential to transform the many ways businesses find, engage, source, and manage talent, as well as how they structure business operations in a candidate-centric world. Today on the Future of Work Exchange, we present another exclusive infographic, “Five Ways AI Can Transform Talent Management,” that reflects how AI is primed to not only disrupt talent acquisition, but also influence, impact, and revolutionize the Future of Work movement.

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HR Transforms into FOW Advocate

Human resources as a function is experiencing a transformation as the Future of Work paradigm extends into more enterprises. Previously a benefits-focused department, HR is now regarded as a strategic partner in attaining business goals and objectives. Chief human resources officers are now tasked with leading total talent management efforts across the organization, ensuring the right talent is at the right place at the right time.

Growing Priorities, Balancing Demands

The Future of Work includes many tenets from flexible works models (remote and hybrid) to work/life balance considerations to diversity, equity, and inclusion (DE&I) programs. HR must now balance those priorities, along with talent acquisition and talent management demands that align with the current and future needs of the enterprise. That’s no small feat!

With contingent labor comprising nearly 40% of the total workforce, according to Future of Work Exchange research, HR must collaborate cross-functionally to not only understand staffing needs but the skillsets behind those roles. HR has evolved where partnerships with business managers and executive leadership are essential to the future competitiveness of the enterprise. In many ways, HR is now becoming the central role for both workplace and enterprise strategy execution.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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Unlocking Success in the Future of Work: Maximizing the Potential of the Extended Workforce (Upcoming Webinar)

Ardent Partners and Future of Work Exchange research has recently discovered that the extended workforce (also known as the contingent workforce) now comprises 49% of all enterprise talent. This astounding figure represents nearly 15 straight years of growth and represents the agility, flexibility, and value of non-employee talent.

For many businesses, leveraging contingent talent is table-stakes to thriving during uncertain times. Thus, the question at hand is: “How does the extended workforce impact the Future of Work?”

On Tuesday, June 20 (next week!), Beeline is hosting an exclusive webcast that will tackle this question and deep-dive into the elements of the extended workforce that have tangible value in a talent-centric corporate arena. Brian McCourt, the extended workforce platform’s Senior Client Relationship Manager, will join me to discuss:

  • How leading businesses are not only surviving but thriving in times of uncertainty through Best-in-Class extended workforce strategies.
  • Valuable insights on the transformative impact of next-generation automation on talent acquisition.
  • The effective solutions for optimizing the management of today’s rapidly growing and evolving contingent workforce.

Register here for next week’s event or click on the image below. See you there!

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How Does Direct Sourcing Fit Into Today’s Talent-Driven Environment?

Over the past three years, the talent acquisition landscape has undergone a significant transformation, largely driven by the global pandemic. In the face of economic uncertainty and unprecedented challenges, organizations have realized that attracting and deploying top talent is no longer just an advantage but a critical necessity. As we navigate this new era, the ability to foster innovation, creativity, and drive has become essential to survival and success. It is abundantly clear that the post-pandemic world will reward those who can attract and retain the best talent.

To thrive in the competitive and uncertain labor market, businesses must do whatever it takes to stay ahead of the game. This means expanding their talent pipelines, improving hiring strategies, and scaling talent acquisition in ways that benefit the organization in the long term. While direct sourcing is not a new strategy, it has gained popularity due to its alignment with the direction of the world of work and talent.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

read more

The Next Era of Direct Sourcing: A Future of Work Exchange Research Sneak Peek

In just a few weeks, Ardent Partners and the Future of Work Exchange will publish the next edition of its landmark direct sourcing series, The Next Era of Direct Sourcing. Today, we present a sneak peek of the groundbreaking new research study. Stay tuned to the Exchange for more news about the new report (and maybe another sneak peek!).

Just a few years ago, the majority of direct sourcing programs revolved around a near-simplified core of processes and strategies meant to assist the overall organization in developing flexible talent pools and talent communities. Since then, direct sourcing has become synonymous with the continued evolution of talent; businesses that desire deep organizational and workforce agility are actively harnessing the power of talent pools (and placing top candidates into the recruiting process) as a viable means of reducing talent acquisition costs, ensuring top-tier skillsets and expertise, and structuring a truly dynamic workforce.

Historically, direct sourcing delivers value by enabling (1) deeper candidate pipelines, without the need for staffing suppliers or intermediaries, 2) more active recruiting and engagement of known talent, such as “silver medalists” and past contractors, and 3) more savings, both hard (reduced staffing markups, more competitive rates, etc.) and soft (higher-quality talent, faster fill rates, stronger performance, reduced risk of bad hires, etc.). In essence, direct sourcing entails several key “phases” that comprise a larger and dedicated program:

  • Talent curation. Talent curators (often consisting of business leaders well-versed in talent acquisition and hiring) are responsible for identifying top-tier workers and “collections” of expertise and skills that can be tapped in an on-demand manner.
  • Talent pool development. Talent pool development involves grouping various types of candidates into an on-demand channel of known workers, such as retirees, alumni, silver medalists, past freelancers/contractors, and new candidates that are engaged via branded job portals.
  • Talent pool segmentation. By segmenting talent pools, businesses can better align new job or project requirements with available candidates. Talent pool segmentation most often involves the cross-section of candidates by geography/region, skillsets and expertise, compensation, certifications, etc.
  • Integration with core enterprise recruitment streams. One of the most critical pieces to direct sourcing is placing talent pool candidates into the main recruiting streams that hiring managers leverage to source new workers. Talent pools should be integrated and readily accessible in Applicant Tracking Systems (ATS), Vendor Management Systems (VMS), and other key talent acquisition and contingent workforce management platforms.
  • Talent nurture and communication. This deeper element of direct sourcing involves frequent communication with candidates in talent pools to ensure that they are properly engaged and show interest in potential employment. Talent nurture has become a critical piece of today’s direct sourcing programs, as businesses contend with the “Great Resignation” and a higher number of disillusioned workers that prioritize communication, empathy, and other non-monetary benefits.
  • Repeatable candidate engagement through company branding and other marketing facets. One of the essential items of direct sourcing is simple on the surface: how do we engage candidates and encourage them to opt-into our talent network? Leveraging job boards and job portals that reflect the company’s overall brand (specifically its color schema and notable design elements) and culture (social responsibility, etc.) are the ideal means of driving candidates into a network from which can be curated into deep talent pools. On top of this is the art of referrals, which, when automated, can allow existing candidates to refer like-minded and similar-skilled workers to join a company’s talent community.

While the above attributes are the veritable core of any direct sourcing program, the truth is that the strategy as a whole has evolved since it began its meteoric rise several years ago. Although even the most intermediary of efforts drive tangible value, there is so much more at stake for direct sourcing than cutting costs and expanding the overall talent pipeline.

Direct sourcing in 2023 is more than just the sum of its parts; in fact, what it represents is a near-alignment with the direct of business now and in the relative future. The labor market is still unsettled, while economic uncertainty (unfortunately) still rules the day. Businesses are in a continued war for talent, as unemployment sinks to historic lows and millions of job openings remain.

Too, the transformations happening as part of the Future of Work movement actively dictate that businesses shift their hiring strategies. All of these facets together represent a new challenge, yet, a new opportunity for direct sourcing: help enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.

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Avoid Passing on Passive Job Candidates

When we talk about Future of Work job candidates, it’s often in the context of active recruiting through direct sourcing initiatives, talent marketplaces, or online recruiting platforms. With the transition to skills-based hiring, attracting and selecting the right candidate is even more critical in meeting enterprise goals. As such, it may be time to expand the talent pipeline and include passive job seekers. This candidate segment can lie under the recruitment radar among the hundreds of active job applicants vying for coveted organizational roles.

Passive but Silently Active

Who are passive job candidates? These mostly employed individuals are not currently looking for employment opportunities. Many are happy in their place of work, but should the right career opportunity present itself, they could be persuaded to leave. According to Zippia, an online job recruiting firm, 73% of potential candidates are passive job seekers. And a considerable 87% of these candidates are open to the new job opportunities provided by active recruitment.

Attract an Active Response

Attracting passive job candidates relies on initiatives that are already cornerstones of the Future of Work paradigm. Diversity, equity, and inclusion (DE&I) programs are attractive to this recruitment segment because they want to work for employers that are progressive and supportive of various causes and lifestyles. Thus, it is imperative that organizations promote their DE&I efforts and results on social media and corporate communications for wide exposure. LinkedIn shared that a total of 134.5 million users regularly uses the platform every day. In addition, more than 48% of LinkedIn users are active each month. Enterprises should be using the platform to expand their reach in the marketplace, promote programs that capture company culture, and solicit users who are interested in employment or organizational programs.

With more enterprises restricting remote work, it is job flexibility and remote/hybrid models that continue to resonate with employees and many job seekers. Now is the time to capitalize on that fact and emphasize that the enterprise fully supports work/life balance and remote/flexible scheduling. Employees who previously enjoyed those benefits but are facing restrictions or revised policies may be more open to recruitment inquiries. At the very least, now is the time to communicate with current and potential employees about the intent to remain a remote/hybrid workplace.

Actively Recruit Passive Candidates

Shifting now from attracting passive candidates to actively recruiting them, there are several strategies identified by the Society for Human Resource Management (SHRM) to accomplish that objective.

Social Media

Whether it’s LinkedIn, Facebook, or association online job boards, social media’s reach is unparalleled. LinkedIn for example, offers recruiter subscriptions to best leverage the platform’s community. According to SHRM,  “Another way to find passive job seekers on LinkedIn is to use the ‘advanced people search’ tool and enter your criteria for the ideal candidate for a job that is or will be available at your organization.”

Content Exposure

Establish a company blog to share industry trends and information that business professionals in the field can turn to. It positions the enterprise as thought-leading and engaged with the sector, which can attract passive job candidates looking for best-in-class employers.

Targeted Marketing Collateral

When passive job candidates are identified, the enterprise can target specific materials to them that speak to programs or benefits candidates would find attractive. Market those DE&I initiatives or hybrid work models as a reason to consider working for the enterprise.

Employee Referral Programs

Employees can serve as a critical extension of an organization’s recruitment strategy. With an employee referral program, outreach can occur via social media channels or through personal communication. Often, there are perks, such as a bonus for referrals that result in a hire. More importantly, an employee referral program promotes employee engagement and can lead to recruitment cost and time savings.

Seek What You Need

Passive does not mean uninterested. It is the responsibility of HR and business leaders to seek out recruitment opportunities and cultivate relationships with job candidates who possess skills and capabilities that could be a competitive differentiator for the organization. In my own professional life, I was a passive job candidate who received a LinkedIn invitation from Ardent Partners’ founder and chief research officer Andrew Bartolini to explore a potential job opportunity with his firm. I was not actively applying or networking for new employment opportunities. However, after two months of casual conversations with Andrew and his team, the position we discussed was an ideal fit with my background and professional passions. And here we are. Passive candidates need a reason to walk through the door. Show them the reasons why.

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What’s Ahead for Extended Workforce Management?

Ardent Partners and Future of Work Exchange research has recently discovered that the extended workforce (also known as the contingent workforce) now comprises 49% of all enterprise talent. This astounding figure represents nearly 15 straight years of growth and represents the agility, flexibility, and value of non-employee talent. Today, we present an exclusive infographic that not only highlights the future of extended workforce management, but also includes new Ardent and FOWX research, as well.

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The Recession-Ready Enterprise

There has been great debate in recent months about a recession. Are we already in a recession? If a recession occurs, will it be light or something more impactful? Or will the economy be resilient and avoid a recession entirely? Enterprises in technology and media industries are already reacting to recession fears by laying off tens of thousands of workers. As we move further into 2023, how could a recession impact the extended workforce?

Business As Usual

There’s no doubt we’re experiencing challenging economic times. However, businesses must continue with mission-critical projects and initiatives that often require specialized expertise. The skills gap remains inherent in many enterprises, leading to continued demand for contingent workers. And as the Future of Work Exchange research indicates, 47.5% of the enterprise workforce is comprised of extended workers. That figure cannot be ignored, especially during times of economic distress.

Digitization Evolution and Workforce Mercenaries

Despite the recessionary climate, there is an enterprise evolution occurring: digitization. Whether it’s talent acquisition platforms, accounts payable solutions, or larger enterprise resource planning systems, businesses are transforming from tactical (manual) to strategic (digital) strategies across the operational landscape. And with digitization comes the extended workforce.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

read more
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