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Talent Pools

A Sneak Peek of the Upcoming “Direct Sourcing 2.0” Research Study

Direct SourcingTalent by Christopher J. Dwyer on

Heading into 2020, direct sourcing and talent pools were the top two priorities for businesses in regards to talent acquisition and workforce management. The strategy and its programmatic components (talent curation, talent pool segmentation, talent nurture, etc.) represented a way for enterprises to tap into a veritable “bench” of talent that is curated by the organization (and would typically include silver medalists, alumni, past contractors and freelancers, candidates driven to career portals or job boards, etc.). By acting as its own recruiting firm, the business (and its hiring managers) are able to reduce hard costs, improve time-to-fill rates, and enhance the overall alignment between open positions and candidates.

Direct sourcing went from being an additional way to find talent in pre-pandemic times to, today, a revolutionary means of tapping into the extended workforce to drive better business outcomes. As the business world continues to evolve, even in the throes of “The Great Resignation,” the lowest unemployment rate since the pandemic began, and “power” shifting to the worker, the continued transformation of talent engagement is now an enterprise standard. The question then becomes: How do businesses continue to respond in the wake of being forced to reimagine talent acquisition, human capital, and the agile workforce?

The answer lies within the evolution of direct sourcing, where the strategy, program, and its associated technology not only take into account core attributes such as talent curation and talent pool segmentation, but also deeper, critical aspects like the candidate experience, candidate skills assessment, the hiring manager experience, automated recruitment marketing, going “beyond the brand,” and the overall “reach” of direct sourcing across all elements of enterprise recruitment.

And now, a sneak peek of the Ardent Partners and Future of Work Exchange research study, Direct Sourcing 2.0:

While direct sourcing as a strategic workforce program is relatively new when compared to more established areas, such as contingent workforce management and talent acquisition, its impact in highly-competitive job markets can be game-changing. Truth be told, even basic direct sourcing programs can drive value through a combination of on-demand, plug-and-play talent, and hard-cost savings. But the pandemic’s impact on the workforce has dramatically accelerated market shifts. Today, talent is scarce and comes at a premium.

As a result, workers are demanding greater flexibility from their employers. They are more focused on work-life balance, while also desiring greater independence. Among many things, the “Great Resignation” of 2021 indicates a seismic shift in power towards the worker and away from the employer. This may or may not be permanent, but businesses, nonetheless, face constant pressure to deepen human capital and future-proof skillsets within their total workforce. Now, more than ever, enterprises require a steady flow of new workers to keep pace with their competitors. Now, more than ever, enterprises need superior sourcing capabilities. Now, more than ever, enterprises need a new approach.

Now is the time for “Direct Sourcing 2.0,” the next generation of sourcing strategies that blend innovative solutions with a renewed focus on the candidate experience and an ability to use talent pools to populate the key projects and roles that require expertise and experience. Today’s business climate has accelerated the need for a reimagined approach to candidate engagement. As the market for talent continues to tighten amidst the lingering pandemic and a surging number of resignations, businesses find themselves in a new kind of “war for talent,” one that is far more extensive and complicated than anything experienced pre-pandemic.

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Key Providers for 2021: WorkLLama

Solution Providers by Christopher J. Dwyer on

The Background:

Just a few years ago, direct sourcing was a niche strategy employed by a small percentage of enterprises that desired to harness the power of private talent pools. Today, direct sourcing is one of the hottest priorities in the world of talent and work, becoming a top-three priority within workforce management (alongside talent intelligence and workforce agility).

Direct sourcing is a key contributor to the overall success of extended workforce management, especially in the face of the monumental change that has occurred in the world of talent and work over the past 18 months. The impact of direct sourcing automation adds an additional layer of impact to the average direct sourcing initiative; these platforms assist companies in targeting the right candidates, ensuring that enterprise requirements are aligned with targeted skillsets, and, most importantly, supporting the overall adoption of direct sourcing processes and strategies across all functional realms. Too, referral management is a powerful weapon for businesses that desire to push additional candidates into the funnel. Some direct sourcing solutions today offer robust candidate referral functionality, which is also enabled and optimized within mobile applications, that can drive additional talent engagement without the organization spending more of its time or resources.

Enter WorkLLama.

Why They Were Selected:

Future of Work Exchange research finds that businesses that leverage direct sourcing automation significantly reduce time-to-fill rates, boost overall workforce cost savings, and enhance the relative quality of total talent. By curating talent into private talent pools (that are then segmented by geography, skillsets, etc.), hiring managers are enabled with unfettered access to top-tier candidates without recruitment or staffing supplier fees. However, while the “first phase” of direct sourcing (“Direct Sourcing 1.0”) continues to drive incredible value, today’s direct sourcing platforms offer more than the traditional processes associated with direct sourcing initiatives.

“Direct Sourcing 2.0” is the next generation of direct sourcing strategies and is fundamentally rooted in the linkage between key technological arenas, a renewed focus on the candidate experience, and a seamless connection between talent pools and the projects and roles that require specific expertise. Just as the market itself evolves in the wake of continued worker resignations, a greater emphasis on the candidate and hiring manager experience, and the need for deeper assessment and validation of skillsets, businesses must begin to build on their existing direct sourcing strategies and programs to effectively develop “Direct Sourcing 2.0” capabilities.

WorkLLama’s end-to-end workforce management platform reflects the greater innovation happening within the direct sourcing technology landscape, offering a vast array of functionality not only related to the continued enhancement of direct sourcing and its ultimate adoption within enterprises across the world, but also in the way that it promotes “Direct Sourcing 2.0” automation through candidate experience management, hiring manager experience automation, next-generation talent nurture capabilities, and offerings that speak directly to the direct sourcing revolution.

In Their Own Words:

WorkLLama is a talent community platform that helps companies leverage their brands to create powerful candidate, employee and client experiences to source, engage and retain top talent. Its technology makes it possible to foster meaningful, more human connections with talent, leading to exceptional and inspired branded talent communities that fuel business success. WorkLLama drives digital transformation through social referral management; seamless candidate engagement; Sofi, its AI conversational bot; integrated, omnichannel communication; on-demand staffing; and direct sourcing solutions. 

WorkLLama’s vision is to give recruiters and employers the how (and why) of putting candidates first. We automate and optimize the hiring process to create time/space for real human connections to grow. We want to see employers, staffing firms + recruiting tech get serious about serving people’s needs with bolder, more meaningful human experiences. To put a bold underline under the HUMAN in human resources.

The Outlook:

Direct sourcing today means so much more than it did just a couple of years ago. Businesses must understand that there are various “layers” to direct sourcing (beyond talent curation and talent pooling) that require nimble and innovative technology (especially candidate referral management, talent nurture processes, candidate assessments, etc.). WorkLLama has demonstrated its powerful ability to transform workforce management through an agile convergence of adaptable direct sourcing technology and next-generation functionality, as well as its firm commitment to both the candidate and hiring manager experience.

WorkLLama’s innovative platform represents the next progressive wave of direct sourcing, in which “2.0” functionality, strategies, and capabilities push these programs and transform them into perhaps the most crucial workforce-oriented initiatives in the evolving world of work and talent.

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What is the Future of Direct Sourcing?

Direct SourcingTalentTalent Acquisition by Christopher J. Dwyer on

Businesses learned a harsh lesson in 2020: those that could not adapt to the major shifts in work optimization were the ones that could not survive months of extreme disruption. As 2021 careens towards its end, another new year is on the horizon, and businesses must prepare for perhaps the most critical period of their history given the direction of the economy and the labor market.

The shift towards “flexibility as the Future of Work” means that enterprises must execute in a more dynamic manner. The companies that thrived and continue to thrive are the organizations that understand and embrace 1) how they want to get work done, 2) the talent and technology needed to get that work done across both the short- and long-term, and 3) the proper balance between human and automation.

In looking at various perspectives in how work was transformed over the past 18 months, there is one strategic program that businesses seem to gravitate towards in convergence with the talent-led world in which we now live: direct sourcing.

Going into 2020, direct sourcing and talent pools were the #1 and #2 (respectively) priorities for businesses; even the most forward-looking organization could not imagine at that time just how critical a program it would be in the face of unprecedented change. Even the most basic direct sourcing programs drive table-stakes value to their owners through a combination of on-demand, plug-and-play talent and a level of hard cost savings. However, many attributes of the world of work and talent were fast-tracked over the past 18 months due to the most serious public health crisis of our lifetimes and its long-ranging ramifications across the scope of business, worker, and personal perspectives.

Direct sourcing went from being an additional way to find talent to a revolutionary means of tapping into the extended workforce to drive better business outcomes. As the business world continues to evolve, even in the throes of a “Great Resignation,” the lowest unemployment since the pandemic began, and “power” shifting to the worker, the continued transformation of talent engagement is now a standard. The question then becomes: How do businesses continue to respond in the wake of being forced to reimagine talent acquisition, human capital, and the agile workforce?

Direct Sourcing 2.0.

“Direct Sourcing 2.0” follows the next generation of direct sourcing strategies and is fundamentally rooted in the linkage between key technological arenas, a renewed focus on the candidate experience, a seamless connection between talent pools and the projects and roles that require specific expertise, and a retooled “hiring manager experience” that takes into account Future of Work-era innovation.

Why the shift to Direct Sourcing 2.0? Isn’t direct sourcing effective in its “1.0” version? Of course. Direct sourcing and its traditional phases (including talent curation, talent pool segmentation, integration into core recruitment streams, talent nurture, etc.) are driving increased value within those organizations that are currently leveraging standard programs. However, that doesn’t mean it can’t evolve. Take into account the major shifts in both business and candidate behavior over the 18 months, and, especially, over the past several months:

  • The “candidate experience” is far deeper than we ever imagined. It’s not just about ensuring that candidates have a positive experience when engaged, but rather extending that experience into areas such as when they are engaged, how they are engaged, the communication methods used for reach out, methods of onboarding and offboarding (seamless, digital, and virtual!), etc. Recruitment marketing automation, digitized referral campaigns, and a mobile-optimized means of communicating with hiring managers all contribute to the next great era of the candidate experience.
  • Hiring managers should be engaging and sourcing talent in a consumerized and enhanced manner for the sake of efficiency and quality. This doesn’t mean that we have to completely meld e-commerce technology with direct sourcing platforms, however, it does translate into taking into account just how effective existing processes are within the hiring managers’ total workload. The greater business must provide hiring managers with the necessary trust and education to ensure that these leaders are converging the company’s main goals and objectives with how they find, engage, and source talent (which will result in superior role-to-candidate matches). In addition, harnessing the power of next-gen direct sourcing automation, recruitment marketing technology, and similar solutions will boost the hiring manager experience.
  • Businesses must go “beyond the brand” and prove that they are fostering truly inclusive workplace cultures that resonate with candidates. An organization’s “brand” can be a powerful tool for direct sourcing; candidates tend to flock to those companies that align with their own beliefs and values. However, businesses must move beyond the brand and incorporate deeper elements of the organization in how it applies Direct Sourcing 2.0 strategies, including communicating its purpose and vision (and ensuring that it resonates with candidates) and how well its preferences in how work is done are broadcast to workers (fully-remote, hybrid, on-site, etc.). A purpose-driven organization wants to establish a more trustful relationship with its candidates, share its core cultural values with them (particularly on the DE&I front), and communicate how open it is to the attributes desired in today’s “Age of the Worker,” such as flexibility, career development opportunities, and the enablement of core skills growth.

Look for the Future of Work Exchange‘s upcoming Direct Sourcing 2.0 research study later this month.

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Unlimited to the Core: PRO Unlimited Bolsters Direct Sourcing Technology With WillHire Acquisition

Direct SourcingSolution ProvidersTechnology and Innovation by Christopher J. Dwyer on

Just a few years ago, many business leaders were aware of the benefits of direct sourcing but had not yet fully embraced its value. In 2019, direct sourcing as an extension of non-employee workforce management caught steam when enterprises realized that they could drive both hard and soft benefits through direct relationships with known and vetted candidates; by bringing these workers into curated pools and internal talent communities, enterprises had a cost-effective and on-demand way of injecting new, top-tier talent into their projects and initiatives.

Going into 2020, direct sourcing and talent pools were, respectively, the top two priorities for businesses entering a new decade. Although the early months of the pandemic may have put a damper on many talent acquisition and contingent workforce program initiatives, the truth is that direct sourcing (and its many unique attributes) emerged as an ideal means of both keeping top-tier candidates engaged and positioning the greater organization with workforce agility. And today, direct sourcing has become one of the preeminent means of driving higher talent quality and supporting true workforce scalability. Nearly 55% of businesses across the globe, according to Future of Work Exchange research, have a proper direct sourcing initiative in place today (compared to only half this figure just two years ago).

MSP and VMS provider PRO Unlimited has long demonstrated its direct sourcing efficacy, with its DirectSource PRO offering one of the market’s strongest solutions for direct sourcing. While the provider’s end-to-end power is industry-leading, achieving the “platform” vision that CEO Kevin Akeroyd laid out last year would not be possible without both organic growth and aggressive market activity to bolster the solution’s already-impressive range of innovative functionality.

“Direct sourcing is no longer a “hype cycle” topic, it is a mission-critical priority for enterprises and one that is finally being invested heavily in and adopted. The historical problem has been the utter fragmentation and immaturity of solutions,” said Kevin Akeroyd, CEO of PRO Unlimited. “Large global brands have needed MSP services, curation Services, direct sourcing SaaS, VMS SaaS, analytics SaaS, market rate data, and payroll just to get off the ground. So, they’ve gone out and hired seven small vendors that each do their own little piece, and that large brand spends the next several years doing nothing but managing people/process/systems integration and vendor management instead of driving business outcomes, winning the war for talent, and driving hundreds of millions of savings out of their organizations every year. DirectSource PRO has solved that; it’s the one holistic platform that does everything, at scale, globally, and provides that single platform and system of record for direct sourcing…Hence the adoption of over 40 Fortune 1000 clients adopting it just in the last five months (with that number expected to be over 80 by the end of the year).”

Yesterday, PRO Unlimited announced that it had acquired WillHire, one of the industry’s leading direct sourcing technology offerings. The acquisition allows PRO to reinforce the strength of its DirectSource PRO solution and tap into additional functionality; this acquisition also enables PRO to leverage WillHire’s comprehensive end-to-end campaign management technology for recruitment marketing, as well as its “marketing automation-like” self-scheduling and communication with talent. Other highlights of this acquisition include:

  • PRO Unlimited, WillHire, and Eightfold are a winning trifecta for direct sourcing. PRO’s direct sourcing technology was already a leading solution due its innovative stack and partnership with Eightfold. The addition of WillHire not only bolsters the total power of the DirectSource PRO offering from a pure functionality perspective, but also complements the DE&I and candidate assessment data that is funneled through the Eightfold partnership.
  • WillHire brings an added layer of repeatable “Direct Sourcing 2.0” technology to PRO’s existing functionality. One of WillHire’s core strengths (as written about in Ardent’s 2021 Digital Staffing Platforms Technology Advisor) is its ability to enable “Direct Sourcing 2.0” capabilities, such as recruitment marketing, automated referral management, and deeper candidate matching algorithms. This acquisition will surely increase the overall power and impact of Direct Source PRO.
  • WillHire’s relationships and integrations with major job boards and career sites will deepen the overall talent reach of DirectSource PRO. The very crux of direct sourcing is building a repository of known, vetted, and top-shelf talent; WillHire’s existing integrations with leading industry job boards translates into a more robust swath of high-quality candidates. This will fortify DirectSource PRO’s talent engagement reach.

“Adding WillHire enables us to add large-scale digital talent board/network/FMS integrations, deeper AI/MBL matching, candidate/worker recruitment marketing and ongoing engagement, and skills assessment to the platform,” Akeroyd added. “And, as importantly, it is robust across ALL job types – including shift workers, light industrial, not just white collar, so it allows us to enable direct sourcing for an enterprise’s ENTIRE contingent worker population.”

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Key Providers for 2021: Talmix

Solution Providers by Christopher J. Dwyer on

The Background:

The global talent acquisition and HR markets have collectively experienced a near-700% increase in the adoption of digital and on-demand staffing solutions over the past five years, a direct response to the evolution of talent engagement, shifts in how businesses view their contingent workforce, and the overall transformation of how work is addressed and done.

For today’s businesses that crave true workforce agility and aim to engage top-tier talent in an on-demand manner, talent marketplace and digital staffing solutions have emerged as go-to platforms. However, while these solutions offer deep networks of vetted talent, businesses also require functionality that can ensure alignment with key projects, roles, and positions while developing true collaboration between independent talent and enterprise hiring managers.

Enter Talmix.

Why They Were Selected:

Talmix offers one of the deepest channels of strategic talent across the globe and is primed for fast growth in the years ahead due to its robust candidate-matching functionality (fueled by true artificial intelligence), robust analytics and reporting, and commitment to direct sourcing. The solution’s “Talent Passport” offering is a unique module that automatically updates each candidate’s core skillsets (including soft skills) based on the evolution of career paths, projects completed, and answers to dynamic screening questions.

The Talmix solution is one of few platforms that provides a deep service-layer offering on top of a robust technology system and global marketplace of top-tier, in-demand skillsets and expertise.

In Their Own Words:

It’s five years since Talmix launched and our purpose is unchanged – we want to unlock the power of the extended workforce. We have built a talent marketplace and global talent network focused on Business Talent. Companies use Talmix to create an extended workforce which can address skills and operational requirements, and get critical work done.

Our platform automates the heavy lifting for both the client and the talent, so they benefit from a first-class experience in terms of using the platform, and because this is high-end business talent and high-value projects, we don’t forget the service layer to enhance that experience.  Being global provides more flexibility to our clients and talent – the opportunity to have the best talent working on projects, regardless of location.

As more companies turn to the extended workforce, we want to make sure that our platform continues to develop and support those companies with the fastest and most precise way to reach that workforce. For example, this week we’re launching tagging capabilities, meaning more data points on the Talent Passport for talent, and easier ways of defining projects for client.

And our name tells it all –  we believe that with the right mix of talent, anything is possible.

The Outlook:

The Talmix solution enables a deeper understanding of worker demographics, micro-experiences, soft skills, feedback, work style preferences, and other key worker attributes, which are dynamically updated as candidates complete new jobs and projects. This innovative approach towards talent marketplace functionality, especially in a business world that is evolving seemingly overnight, can be incredibly crucial for those HR and talent acquisition executives that require a specific level of expertise for mission-critical projects and initiatives.

And, with its direct sourcing and talent pool functionality, Talmix will be positioned to help global businesses engage, build, and develop a truly agile workforce in the face of massive transformation within the greater world of work.

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Contingent Workforce Weekly, Episode 604: A Conversation with Matt Pietsch, Chief Strategy Officer at High5

Podcast by Christopher J. Dwyer on

An all-new edition of the Contingent Workforce Weekly episode, sponsored by DZConneX, a Yoh company, features a discussion with Matt Pietsch, Chief Strategy Officer at High5. Matt and I chat about the digital staffing industry, the evolution of direct sourcing, the outlook for the Future of Work movement, and much more.

Tune into Episode 604 of Contingent Workforce Weekly below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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The Agile Workforce Runs on Talent Marketplaces and Talent Communities

Direct SourcingTalentTalent AcquisitionTechnology and Innovation by Christopher J. Dwyer on

Last year, Ardent Partners predicted that the global business landscape would experience a sharp uptick in the utilization of non-employee labor as a direct result of the pandemic’s sweeping impact on business and human interaction. Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” In 2021, that number sits at nearly 47% and there are strong indications that this percentage will grow as the transformation of talent and work continues forward.

Additionally, 82% of all businesses state that the challenging times of 2020 created a bigger need for extended and non-employee talent. The past 12 months have clearly revealed that workforce scalability is an essential link to economic survival in the now-chaotic, hyper-competitive world of global business. Operationalizing that scalability is the very root of workforce agility, from which businesses can tap into talent pools, marketplaces, clouds, and communities to enhance the work done by the trusted FTE workers, and a range of services and other recruitment streams to build, in real time, a dynamic response to a crucial enterprise initiative. The contingent workforce has become the foundation of workforce scalability, and rightfully so: businesses that survived 2020 and look forward to thriving in the second half of 2021 are actively harnessing the dynamic power of the agile workforce to get work done.

In its upcoming Future of Work Exchange Report for 2021 research study, we discovered that Best-in-Class organizations (top-performing enterprises based on a series of key workforce, quality, visibility, etc. metrics) are 32% more likely to tap into digital staffing outlets for talent acquisition needs. These solutions, which typically include talent marketplaces and talent communities/clouds, offer vetted and high-quality talent for either general positions or specific verticals (such as light industrial, engineering, graphic design, coding, etc.). These offerings are often considered enterprise-grade solutions that facilitate real-time and on-demand talent engagement with independent, freelance, or contract workers via a web-based network or portal.

Talent marketplaces typically offer “white-glove” or high-touch talent management services (akin to Managed Service Providers) to help their clients source the best-fit talent for their project requirements as well as the automation of core workforce management processes (such as requisition management, talent pool development, and back-end financial operations). The utilization of talent marketplaces and digital staffing outlets has increased by over 700% over the past six years, according to our research.

Ardent Partners recently published a definitive guide to the digital staffing and talent marketplace solutions arena, the 2021 Digital Staffing Marketplaces Technology Advisor. Click here to register and download your copy today. This new report will assist executives and professionals understand this evolving solutions landscape and help them find, engage, and source top-tier talent and skillsets.

Download your copy of this critical new research study, and feel free to reach out if you have any questions regarding the new report, the digital staffing technology landscape, how to find the best-fit talent marketplace for your organization, etc.

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The Transformation of the Agile Workforce

Contingent WorkforceDirect SourcingHRSolution ProvidersTalentTalent Acquisition by Christopher J. Dwyer on

Last year, Ardent Partners predicted that the global business landscape would experience a sharp uptick in the utilization of non-employee labor as a direct result of the pandemic’s sweeping impact on business and human interaction. Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” In 2021, that number sits at nearly 47%, and there are strong indications that this percentage will grow as the transformation of talent and work continues forward.

Additionally, upcoming Future of Work Exchange research finds that 82% of all businesses state that the challenging times of 2020 created a bigger need for extended and non-employee talent. The past 12 months have clearly revealed that workforce scalability is an essential link to economic survival in the now-chaotic, hyper-competitive world of global business. Operationalizing that scalability is the very root of workforce agility, from which businesses can tap into talent pools, marketplaces, clouds, and communities to enhance the work done by the trusted FTE workers, and a range of services and other recruitment streams to build, in real time, a dynamic response to a crucial enterprise initiative. The contingent workforce has become the foundation of workforce scalability, and rightfully so: businesses that survived 2020 and look forward to thriving in the second half of 2021 are actively harnessing the dynamic power of the agile workforce to get work done.

I recently had the pleasure of joining LiveHire and their Executive Vice President, Karen Gonzalez, for a webinar focused on the transformation of the agile workforce and why direct sourcing and talent pools represent a revolutionary means for businesses to transform the way they engage with and leverage top-tier, unique, and in-demand talent and skillsets. Check out an on-demand replay of the event below.

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