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Workforce Management

“The Greatest Resignation” Means We Need to Start Thinking Differently About the Workforce

“Find joy in everything you choose to do. Every job, relationship, home… it’s your responsibility to love it, or change it.” – Chuck Palahniuk, Best-Selling Author

For months now, “The Great Resignation” has been dominating headlines, thought leadership, workforce news, and all of the appropriate responses to the transformation of talent and work. By now, we know the stakes: millions of workers are voluntarily leaving their jobs for a variety of reasons, all of which prove that there’s more to life (and work!) than just cold, hard cash.

The Future of Work Exchange has been covering this topic for months, encouraging business leaders to think about The Great Resignation from a different perspective, that of a “Talent Revolution.” So it goes, the foundational elements of what’s also being called “The Big Quit” revolve around the concepts of purpose, career journeys, and alignment between a human and his/her/their work. Too, aspects like better working conditions, inclusive workplace culture, and, yes, of course, compensation, are all driving factors of the revolution happening right in front of us.

So, given all of this, when does The Great Resignation end? Well, it seems we’re heading in the opposite direction. Let’s just call it The Greatest Resignation, because:

  • Last Tuesday, the U.S. Department of Labor announced that nearly 4.4 million Americans quit their jobs in February.
  • Better than January? Oh, gosh no. This was 100,000 more resignations than the U.S. experienced in January, and…
  • …it’s also perilously close to The Great Resignation’s prestigious world record, set with 4.5 million resignations in November 2021.

“Great” has become “Greatest” as this phenomenon marches on. We’re supposed to be living in a “let’s just deal with it” phase of the pandemic, so shouldn’t that mean all of those aspects of business disruption, including staffing shortages and massive resignations, start to curtail as we move towards our so-called “new normal”?

In an article on CNBC, Daniel Zhao, senior economist at Glassdoor, said that “These quits are still extremely high, and that shows the Great Resignation is still in full swing,” and that “It wouldn’t be a surprise to see that cool down in 2022,” Zhao said. “But that’s not to say we should expect the Great Resignation to disappear overnight.”

So, in essence, it’s a hiring purgatory, isn’t it? For now, it certainly seems like it. However, just perceiving all of this with a different mindset is the first, and most crucial, step in moving out of this unique period in business (and staffing) history.

Here’s the wake-up call: no matter the level of benefits nor the amount of compensation, a business cannot effectively fulfill a worker’s ultimate aspirations without purposeful and meaningful work. There must be a catalyst that drives that realm of joy within a professional’s heart and mind. The Great Resignation is not a fight over money, nor is it a sign that workers have become greedier and are asking for the moon.

This all simply means one thing: the pandemic has shaped our lives in such a way that the personal and professional dichotomy has become intertwined. Workers are people and people are workers. They want purpose. They want joy. They want to earn a living (a nice living) while doing something they love.

There’s a critical reason why we should be looking at The Greatest Resignation much differently. It’s not a war of attrition nor a battle for higher wages, but rather a revolution in which humans are doing everything they can to align their purpose, culture, and journey with the many, many hours they spend at work.

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The Industry Is At A Crossroads

[Editor’s Note: Today’s article is a guest contribution from Neha Goel, Vice President of Marketing at Utmost.]

We are interconnected in all aspects of our lives, and work is no exception. We have become global citizens, and organizations are utilizing talent outside traditional full-time employees in record numbers. In fact, a company’s workforce is becoming inherently external, made up of episodic, variable, and dynamic engagements.

People are choosing careers that are no longer hierarchical or linear, and demanding flexibility in how and where they work. Similarly, companies want to capitalize on collaborating with a talent ecosystem that can deliver speed and value with highly-skilled, hyper-specialized workers.

Today, this looks like a large and complex network of extended global workers, spanning staff augmentation contractors, Statement of Work (SOW) project-based workers, independent consultants, freelancers, gig workers, and consultants. Now, it’s up to the enterprise to determine how best to capitalize on this new world of work.

Many companies are doing just that. New data from LinkedIn (via Forbes) finds there has been a 60% increase in “future of work” job titles and a 304% increase in titles where “hybrid work” has been included in the past two years. The job title Head of Future of Work was listed as one of the most in-demand job titles available today.

Once you have the people in place, leadership also must get on board with how all talent wants to be engaged. Today’s market “requires leaders to develop a much deeper empathy for what employees are going through and to pair that empathy with the compassion—and determination—to act and change,” said a recent McKinsey article on the role leaders play in understanding attrition. “Only then can employers properly reexamine the wants and needs of their employees—together with those employees—and begin to provide the flexibility, connectivity, and sense of unity and purpose that people crave.” Our findings support this to be true.

Finally, the next challenge becomes finding a technology that can support the risk, size, and complexity of today’s workforce. This must be done in a way that makes it easier to find, engage, and attract top talent while meeting them how and where they want to work.

As I’ve said before, it’s not just about managing suppliers and vendors and merely augmenting a contingent workforce management agenda on the world of talent, but rather looking at how to manage the workforce effectively in optimizing how work gets done.

Whether you believe in acquisition and consolidation of the VMS/EWS market to expand functionality or are skeptical of the “FrankenSuite” approach and believe a purpose-built system is favorable, many organizations find themselves at a crossroads now that almost half their workforce is made up of non-employee labor with no seamless, scalable way of managing it.

As companies compete for greater access to on-demand, agile, highly specialized talent at better rates, faster access to information and analytics, and the ability to meet today’s workers where and how they want to work is imperative.

Whatever companies decide, it’s clear workers need to be redeployed faster, have agency over their information (with PII and diversity top of mind for all parties), and have a positive user experience that makes it easy to come in and out of companies and projects with ease. This is the new world of work, and if companies don’t embrace the changes quickly, they may be left behind when it comes to finding talent that ensures their success in the market.

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How Should Enterprises Invest in Technology in 2022?

We’ve talked workforce management in 2022 and we’ve discussed how business leadership needs to evolve in the new year. What major piece of the Future of Work movement is left? That’s right: technology and innovation.

2021 wasn’t just an interesting year for workforce management technology, but rather an extraordinary 12 months that saw some major acquisitions and major shifts in how extended workforce automation was positioned, offered, and enhanced. Here’s how enterprises should invest in Future of Work technology in the year ahead:

  • Leverage technology that can not only better fill the candidate pipeline, but truly enhance the quality of candidates and the overall candidate experience. It’s not enough anymore to merely pump candidates into the enterprise recruitment stream; Best-in-Class businesses actively leverage solutions that can not only build and develop deep talent communities, but also ensure that these candidates have been vetted, qualified, and nurtured via AI-led platforms that validate skillsets, ensure alignment, and position workers to ultimately succeed.
  • Point direct sourcing solutions will be gamechangers in 2022. Ardent Partners and Future of Work Exchange research finds that nearly 32% of businesses today are leveraging some form of direct sourcing or talent pool automation, which includes both specific, point solutions as well as automation enabled by larger suites of technology (such as VMS or extended workforce platforms). As I wrote recently, direct sourcing needs to be the top workforce management priority in 2022, buoyed by the impact that this programmatic series of strategies, processes, and capabilities can bring to the average organization. “The increasing need for talent and the ongoing challenges competing for it mean that enterprises must continue to challenge the status quo and operate on the bleeding edge in order to stay on top. By blending traditional direct sourcing approaches (curation, segmentation, etc.) with “2.0” attributes (digital recruitment marketing, AI-led assessments, more focus on the candidate experience, etc.), businesses will ensure that, in yet another year of uncertainty, they will be positioned to optimize how work is done.”
  • Platforms that have integrated offerings will revolutionize the way businesses manage the lifecycle of talent and the progression of work in the new year. Today’s “lifecycle” of talent engagement-meets-work optimization is nuanced in such a way that enterprises must place more rigor around various process-led attributes, including managed services, SOW management/services procurement, direct sourcing, DE&I, candidate assessment/skills validation, candidate experience, project management, shift and assignment management, analytics, etc. Solutions that offer interconnected processes to help these organizations facilitate frictionless, seamless workflows around all things related to “talent” and “work” will transform the Future of Work in 2022 (and beyond).
  • Workforce management technology must focus on the variation inherent within the extended workforce. Today’s many channels of talent have coalesced into sustainable communities of candidates that all have crucial impact on the greater organization. 2022 is the year that the extended workforce officially becomes “half” of the total workforce, and with that, a much more laser-like focus on how automation can scale the agile workforce, extract its natural flexibility, and drive true talent sustainability to “future-proof” roles and positions across the entire enterprise.
  • Unified communications and collaborative tools, as well as the true “digital enterprise,” are required to usher in the next great era of remote and hybrid work. Future of Work Exchange research discovered that over 42% of all workers would be working in a remote or hybrid setting by the end of the year, with that number growing to 55% (or more) by mid-2022. Businesses cannot rely on simple VPN connections, outdated communications-led tools, and leaky remote infrastructures to optimize how remote work is done. Enterprises require advanced levels of collaborative technology that can facilitate true workforce digitization in such a way that it transforms the very way work is done beyond the old-school parameters of the 40-hour, five-day workweek. When work can happen anytime and anywhere, we get that much closer to the real emergence of the digital enterprise.
  • Artificial intelligence, machine learning, and similar technology must coalesce with human-led process management. Talk to any AI expert and he or she will state that ubiquitous, self-sustaining and reactive intelligence is still years (or decades) away. In the interim, businesses must future-proof the way they develop products, offer services, and conduct overall work; with no way to predict the need for future skillsets or expertise for jobs and roles that cannot be dreamt of today, integrating today’s AI and machine learning into human-led process management and operations is a fantastic way to drive work optimization and begin to prepare for the future state of the enterprise.
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Workforce Management Recommendations for 2022

The extended workforce has, for several years, represented the natural advancement of contingent labor and its greater impact on critical enterprise objectives. Coupled with a sharply shifting business landscape, changing market dynamics, and the reimagining of how work gets done, today’s organizations must harness the influence of the symbiotic relationship between talent, technology, and business leadership to usher in a new era of work.

Heading into 2022, businesses in the throes of workforce planning are facing pressure-filled quandaries: how will the pandemic affect their operations in the new year? Will scalability be as critical as it has been over the past two years? How does technology and innovation influence talent acquisition and talent management? The below recommendations will assist enterprises as they continue to plan around the inherent agility of their extended workforce and its impact on the greater business:

  • Embrace the extended workforce as a means of tapping into top-tier talent and fostering enterprise flexibility. The past 20+ months have shown adaptability is key weapon in changing times. There is a major reason why 82% of businesses expect an increase in the utilization of non-employee labor in 2022. The extended and agile workforce enables organizations to better access top-shelf skillsets, deep expertise, and a dynamic relationship that is founded on flexibility. Short-term engagements and mission critical projects supported by agile talent is specifically what empowered business during the pandemic…and that will not change in the months and years ahead.
  • Prioritize dynamic channels of talent, such as talent communities, to fuel critical business endeavors. Real workforce agility is developed through dynamic outlets of talent that can be engaged in a real-time and on-demand way. Talent marketplaces and other digital staffing channels offer simple “search and select” functionality within their deep networks of expertise that allow organizations to build remote teams of appropriate and well-aligned skillsets for crucial corporate initiatives.
  • Develop a strategy to boost the impact of direct sourcing and talent pools. Direct sourcing emerged as a viable talent acquisition strategy within the United States several years ago (after more than a decade of massive adoption in Europe) allowing businesses to act as their own recruitment firms, saving dollars and time on talent engagement. In a post-pandemic world, direct sourcing can help businesses bypass traditional talent acquisition processes (which are often slower and more manual in nature than direct sourcing initiatives), nurture candidates in a meaningful way, and tap into top-tier skillsets as specific needs arise. Direct sourcing can also empower the enterprise brand and culture to attract candidates, a differentiating factor that can be incredibly effective way to attract top talent in competitive markets.
  • Continue to lean on the extended workforce to support business continuity and market competition. The year ahead brings a wealth of optimism to the world of work even though fears of a new coronavirus variant are sparking surges across the world. As such, the global market continues to face considerable risk as these emerging coronavirus variants, particularly Delta and Omicron, continue to raise concern. If the winter brings new surges, businesses will be able to replay the strategies of 2020 and adopt a flexible mindset towards its workforce; the agility inherent in the extended workforce will support (once again) business continuity and allow enterprises to remain competitive.
  • Rethink the application of core skillsets and expertise towards enterprise roles and projects. When markets shift, businesses must frequently pivot to new work models to get work done, survive challenging scenarios, and/or keep up with the demand for products and services. “Work models,” in this instance, are not limited to where work is performed (i.e., remote work or distributed teams), but also include the strategies that apply core employee and non-employee skillsets in a way that promotes flexible alignment between open roles/projects and available talent. In addition, the executive team should invest in upskilling and reskilling opportunities for its workforce to keep up in an age when digitization is a crux to relevancy.
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The Symbiotic Link Between Digitization, Talent, and the Future of Work

The very concept of “digital transformation” is limited in its scope: move to a digital infrastructure that creates value and optimizes enterprise processes. While a digital transformation effort is much better than leveraging age-old manual strategies, there is a fundamental flaw in how today’s businesses are approaching this increasing digitization and parlaying its benefits into the ultimate success of the greater enterprise.

Digital transformation depends on the evolving talent ecosystem, and businesses must embrace this symbiotic link to truly optimize how work is done.

For the past decade, I’ve defined the Future of Work in both simplistic and more intricate manners; the simple definition is “how enterprises optimize how work gets done through the advancements in talent acquisition, the advent of new technology and innovation, and the transformation of business leadership/business thinking.” The more complex version follows a cascading revolution of reimagining the very elements of work, including talent, diversity, workplace structure, technology and innovation, collaboration, etc.

It’s much more complicated than simply automating facets of the business. And it’s so much more than shooting for the “digital enterprise” goal. We’re at an inflection point when it comes to work, talent, and technology: embrace the linkage between these elements, or, lose the agility and flexibility afforded by the power of this convergence.

Businesses learned a harsh lesson in 2020: those that could not adapt to the major shifts in work optimization were the ones that could not survive months of extreme disruption. While we are now nine months into 2021 (wow…time flies, doesn’t it?), another new year is on the horizon, and businesses must prepare for perhaps the most critical year of their history given the direction of the economy and the labor market. The shift towards “flexibility as the Future of Work” means that enterprises must execute in a more dynamic manner. The companies that thrived and continue to thrive are the organizations that understand and embrace 1) how they want to get work done, 2) the talent and technology needed to get that work done across both the short- and long-term, and 3) the proper balance between human and automation. In addition:

  • It’s not just about remote work, but rather the way remote workers collaborate, improve their productivity, and share intelligence. Digitization isn’t just for the office. With upwards of 44% of all workers telecommuting today (according to new Future of Work Exchange research), these critical professionals require the proper tools, technology, and software to be productive and connective with the greater organization. So much of the focus on hybrid work models has been on trust, communication, and productivity, when it should rightfully be on priming these workers for success.
  • Businesses must tap into the full ecosystem of talent-led technology, including AI-led candidate assessment, digital staffing, talent marketplaces, etc., to drive a better alignment between work and skillsets. Using one outlet of talent technology won’t cut it moving forward. With so many job openings and “The Great Resignation” hopefully receding as we move into 2022, businesses are nonetheless faced with continued pressure to deepen human capital and future-proof skillsets within their total workforce. The only way to solve this incredible challenge is to invest in reskilling and upskilling, validate skills through AI-fused assessment tools, augment the total workforce by tapping into on-demand talent marketplaces, and developing a long-term digital staffing roadmap that ensures all talent gaps can be addressed from both internal and external channels of expertise.
  • And, speaking of skillsets: “talent sustainability” is developed through data science, next-gen analytics, artificial intelligence, and data oceans that provide executives with real-time snapshots of their total talent. Talent sustainability is a keystone of the Future of Work moving further, as businesses require the ability to plug-and-play talent across a hypothetical future whilst maintaining, developing, and retaining the necessary skillsets to thrive. This is only possible through a thorough mix of talent management, skills assessments, next-gen solutions (like AI), and a commitment to harnessing data science to uncover core expertise gaps in both the general workforce and the leadership behind it.
  • Digital recruitment depends on automated marketing, seamless referral campaigns, and full linkage of talent acquisition systems. “Digital recruitment” differs from “digital staffing” in that the former relies on more elegance and strategic capabilities rather than an external channel or talent network. As such, businesses must develop a positive and seamless “hiring manager experience” that allows these leaders to build pipelines of talent through automated referral campaigns, digital marketing initiatives that promote the company culture and brand, and full linkage of these efforts into greater talent acquisition strategies (and associated talent engagement, ATS, VMS, etc. platforms).
  • Direct sourcing must move from “strategy” to “embedded architecture.” A straightforward notion: move direct sourcing from being a bolted-on workforce management strategy to one that is embedded in the digital architecture of the greater organization. Talent pools should be segmented and available on-demand in enterprise recruitment streams, while talent pipelines should be contributed to and accessed by any hiring manager across the organization for total visibility and proactive planning. Talent nurture should be a natural series of seamless processes that are automatically designed to facilitate open communication with candidates to foster engagement and continually reflect the strength of the enterprise brand.

And, finally, a fundamental shift in the role of digitization: technology should not be the total linchpin to organizational success, but rather a realm of interconnected functionality, data, and intelligence that reinforces true business agility and workforce flexibility. Problem-solving has long been the gateway for businesses to invest in, adopt, and leverage next-generation technology; the Future of Work dictates that businesses execute more forward-thinking strategies in the vein of innovation. The symbiotic link between digitization, talent, and the Future of Work is what will allow business to be more proactive as they build a dynamic infrastructure that is built on elements of new technology platforms, real-time data and intelligence, and an overarching desire to develop a truly agile workplace culture.

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