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What WorkLLama’s $50M Funding Means for the Direct Sourcing Arena

Direct SourcingSolution ProvidersTalent AcquisitionTechnology and Innovation by Christopher J. Dwyer on

Direct sourcing dominates many of the talent-oriented discussions in our wonderful industry today more so than ever before. Heading into the months before the pandemic began, Ardent Partners and Future of Work Exchange research found that direct sourcing strategies and talent pool development were the top two priorities heading into 2020.

The omniscience of those findings was on point: for the first 18 months or so of the pandemic, direct sourcing exploded due to its ability to drive real workforce scalability (in a time when it was needed most) and improve the candidate and hiring manager experiences. Now that the pandemic is waning and entering an endemic state, direct sourcing is still as vital as ever to businesses that focus on candidate centricity and a talent-led approach to workforce engagement.

Last week, WorkLLama, one of the industry’s leading direct sourcing technology platforms, announced that it had secured $50 million in funding (organized and facilitated by Fairpoint Partners). Now, funding in HR tech is not a rare event, however, within the direct sourcing space, this represents so much more than an innovative solution garnering significant funding.

WorkLLama’s suite of technology does not just fall under the greater “direct sourcing” banner, but rather reflects the “Direct Sourcing 2.0” model that Ardent Partners and the Future of Work Exchange pioneered 18 months ago to reflect the next generation of innovation that has contributed to the future of the direct sourcing technology industry.

“I’ve been lucky to have been involved first-hand since direct sourcing was introduced to the market many years ago,” said Kevin Poll, WorkLLama’s SVP of Strategy and Business Development. “Fast forward to today and seeing the market demand for next-gen direct sourcing technology, it’s exciting and validates the market opportunity and the belief in our innovation and growth. Not only will we help all talent connect to meaningful work, but I’m also personally looking forward to how this investment will allow us to continue advancing the platform to help underrepresented communities.”

WorkLLama has become a leading direct sourcing platform not just because of their overall commitment to the arena, which has been apparent since they entered the enterprise market back in 2016, but rather because the company has leveraged progressive thinking to fuel a new era of direct sourcing, ATS, and end-to-end talent management functionality. The WorkLLama platform, including its unique Sofi bot, offers users with advanced functionality, artificial intelligence, access to superior talent, an enhanced candidate experience, and the enablement of repeatable and scalable direct sourcing processes all contribute to a more advanced direct sourcing program.

“WorkLLama was established in 2016 to solve long-standing challenges within the talent attraction, engagement, nurturing, and retention space,” said Saleem Khaja, COO and co-founder. “Since our inception, we’ve led with the most robust, client-centric, and configurable solution available, with a central mission to provide the highest-level consumer-like experience to talent. This funding is an important milestone in our journey to enable both organizations and talent to become even more successful.”

The massive level of funding here speaks volumes about the direct sourcing technology industry for several reasons:

  • Direct sourcing has moved beyond the “peripheral platform” spectrum within the talent technology ecosystem. Just a few years ago, direct sourcing solutions were considered peripheral technology; that is, platforms that contributed to extended workforce management and talent acquisition without the standing of Vendor Management Systems and HRIS solutions. Today, that has changed. WorkLLama’s funding is a direct reflection of the criticality of these platforms in driving better candidate outcomes and optimizing talent engagement and recruitment.
  • Artificial intelligence is now table-stakes for any technology in the workforce solutions market. One of WorkLLama’s leading-edge innovations is the application of AI and machine learning throughout the platform, which shines in its candidate nurture functionality and particularly its Sofi conversational bot. Sofi harnesses the power of AI to automate and facilitate candidate communication and engagement; the WorkLLama platform also leverages AI to catalyze digital recruitment and referral management, two attributes of direct sourcing that are crucial for programmatic success.
  • The candidate experience and the hiring manager experience are paramount. One of the more interesting developments in the direct sourcing technology arena is the commitment to and focus on “experience-led” aspects of talent acquisition. With a volatile labor market, the candidate experience is, of course, critical (something that WorkLLama achieves through its deep nurture and engagement functionality). What has also become important, however, is the hiring manager experience by arming these professionals (and other talent acquisition leaders) with robust offerings that can facilitate skills assessment, develop deep talent communities, and streamline talent engagement and hiring.

“CEO, CHRO, and CPO leaders face unprecedented challenges as they evaluate new workforce strategies to find and engage talent in today’s market,” said WorkLLama’s CEO and co-founder, Sudhakar Maruvada. “WorkLLama’s growth, especially in direct sourcing, shows that these leaders are invested in innovative solutions to keep up with the changing landscape of work and workers. This investment will allow us to continue to build on our key differentiators and mission of treating candidates like customers.”

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Key Providers for 2021: WorkLLama

Solution Providers by Christopher J. Dwyer on

The Background:

Just a few years ago, direct sourcing was a niche strategy employed by a small percentage of enterprises that desired to harness the power of private talent pools. Today, direct sourcing is one of the hottest priorities in the world of talent and work, becoming a top-three priority within workforce management (alongside talent intelligence and workforce agility).

Direct sourcing is a key contributor to the overall success of extended workforce management, especially in the face of the monumental change that has occurred in the world of talent and work over the past 18 months. The impact of direct sourcing automation adds an additional layer of impact to the average direct sourcing initiative; these platforms assist companies in targeting the right candidates, ensuring that enterprise requirements are aligned with targeted skillsets, and, most importantly, supporting the overall adoption of direct sourcing processes and strategies across all functional realms. Too, referral management is a powerful weapon for businesses that desire to push additional candidates into the funnel. Some direct sourcing solutions today offer robust candidate referral functionality, which is also enabled and optimized within mobile applications, that can drive additional talent engagement without the organization spending more of its time or resources.

Enter WorkLLama.

Why They Were Selected:

Future of Work Exchange research finds that businesses that leverage direct sourcing automation significantly reduce time-to-fill rates, boost overall workforce cost savings, and enhance the relative quality of total talent. By curating talent into private talent pools (that are then segmented by geography, skillsets, etc.), hiring managers are enabled with unfettered access to top-tier candidates without recruitment or staffing supplier fees. However, while the “first phase” of direct sourcing (“Direct Sourcing 1.0”) continues to drive incredible value, today’s direct sourcing platforms offer more than the traditional processes associated with direct sourcing initiatives.

“Direct Sourcing 2.0” is the next generation of direct sourcing strategies and is fundamentally rooted in the linkage between key technological arenas, a renewed focus on the candidate experience, and a seamless connection between talent pools and the projects and roles that require specific expertise. Just as the market itself evolves in the wake of continued worker resignations, a greater emphasis on the candidate and hiring manager experience, and the need for deeper assessment and validation of skillsets, businesses must begin to build on their existing direct sourcing strategies and programs to effectively develop “Direct Sourcing 2.0” capabilities.

WorkLLama’s end-to-end workforce management platform reflects the greater innovation happening within the direct sourcing technology landscape, offering a vast array of functionality not only related to the continued enhancement of direct sourcing and its ultimate adoption within enterprises across the world, but also in the way that it promotes “Direct Sourcing 2.0” automation through candidate experience management, hiring manager experience automation, next-generation talent nurture capabilities, and offerings that speak directly to the direct sourcing revolution.

In Their Own Words:

WorkLLama is a talent community platform that helps companies leverage their brands to create powerful candidate, employee and client experiences to source, engage and retain top talent. Its technology makes it possible to foster meaningful, more human connections with talent, leading to exceptional and inspired branded talent communities that fuel business success. WorkLLama drives digital transformation through social referral management; seamless candidate engagement; Sofi, its AI conversational bot; integrated, omnichannel communication; on-demand staffing; and direct sourcing solutions. 

WorkLLama’s vision is to give recruiters and employers the how (and why) of putting candidates first. We automate and optimize the hiring process to create time/space for real human connections to grow. We want to see employers, staffing firms + recruiting tech get serious about serving people’s needs with bolder, more meaningful human experiences. To put a bold underline under the HUMAN in human resources.

The Outlook:

Direct sourcing today means so much more than it did just a couple of years ago. Businesses must understand that there are various “layers” to direct sourcing (beyond talent curation and talent pooling) that require nimble and innovative technology (especially candidate referral management, talent nurture processes, candidate assessments, etc.). WorkLLama has demonstrated its powerful ability to transform workforce management through an agile convergence of adaptable direct sourcing technology and next-generation functionality, as well as its firm commitment to both the candidate and hiring manager experience.

WorkLLama’s innovative platform represents the next progressive wave of direct sourcing, in which “2.0” functionality, strategies, and capabilities push these programs and transform them into perhaps the most crucial workforce-oriented initiatives in the evolving world of work and talent.

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