When Stone Point Capital acquired Vendor Management System (VMS) giant and extended workforce platform Beeline back in the spring, CEO Doug Leeby alluded to the fact that the transaction and new ownership would allow the most mature independent provider of VMS technology to be more active and more aggressive in the software acquisition market.
Today, that first domino fell for Beeline, as they have announced plans to acquire fellow extended workforce solution provider, Utmost.
Utmost, founded in 2018, became a growing force in the VMS solutions market over the past couple of years due to its progressive and strategic approach towards extended workforce management and the convergence of HR- and procurement-led functionality, buoyed by its dynamic technology architecture. The Utmost platform boasts a wealth of innovative modules, including an omni-channel talent sourcing solution (“Front Door”), Global Workforce Intelligence (enabling true total talent intelligence), a reimagined services procurement tool, and a burgeoning talent technology ecosystem. For Beeline, this represents a robust opportunity to capture small- and mid-sized extended and contingent workforce programs by tapping into the unique nature of Utmost’s progressive functionality.
“The Future of Work is built on the technology that delivers on the evolution of talent engagement, talent acquisition, and talent management,” said Doug Leeby, CEO of Beeline. “Bringing Utmost’s innovative offerings into the Beeline umbrella of solutions will complement our extended workforce technology and provide our clients with even more value as they optimize they ways they get work done.”
Utmost’s hallmarks, including its ease-of-use automation, frictionless integrations, and quick implementations, will enable Beeline with the ability to tap into the small- and mid-sized markets by offering a nimble foundation of offerings that link directly with these organizations’ key pain points. “Companies in the mid-market require more agile solutions at a lower cost with enhanced access points,” said Leeby. “Beeline is a fantastic “work engine” with massive functionality; Utmost will help us meet the evolving needs of this specific market while keeping our main vision in scope with the ways talent and work are evolving.”
At the center of this major market acquisition are the core constituents of the new world of work: the HR, procurement, and talent acquisition executives that run extended and contingent workforce programs, the suppliers and partners that fulfill their needs for skillsets and expertise, and the talent that drives it all.
“Acquiring Utmost is a representation of the future of extended workforce management technology,” said Colleen Tiner, Beeline’s SVP Strategy. “The transformation of both platforms has been highly complementary from business and functionality perspectives. Combining our market experience with Utmost’s solutions will help Beeline to provide Future of Work-oriented and talent-centric technology to our clients and the market.”
Tiner added that one major result of the acquisition is harnessing the power of Utmost’s strong onboarding and provisioning workflows, as well as the solution’s unique services, and bringing those into Beeline’s extended workforce platform.
Ardent Partners and Future of Work Exchange analysis of the acquisition:
- While there are several redundancies in functionality, the Utmost acquisition represents a way for Beeline to continue doing what is best known for: innovating. There were many logical acquisition targets for Beeline in the wake of Stone Point Capital’s purchase of the company earlier this year, including direct sourcing platforms and specialist solutions (such as AI-fueled software), however, the company chose to go big with the Utmost move. The core of this acquisition is actually quite simple: it will allow Beeline to continue its long track record of being a pioneer and innovator while expanding its existing scope of Best-in-Class extended workforce management technology.
- “Total Talent Intelligence” becomes “Global Workforce Intelligence.” In the 2022 VMS Technology Advisor, we wrote: “Utmost offers the market’s deepest total talent intelligence through agile and dynamic dashboards that present users with the ability to pinpoint (with regional- and location-specific accuracy) the makeup of FTEs, contingent workers, professional services, independent contractors, etc. and make decisions and take action in real-time (i.e., anomalies regarding compliance, etc.).” Beeline will expand the realm of total talent intelligence through its powerful analytics, AI, and machine learning capabilities to bring its clients “Global Workforce Intelligence,” taking TTI a step or two further.
- Beeline will have a clear pathway into the HR and talent acquisition markets. Contingent workforce management has never been a pure procurement play, but there was a time when the function dominated how the extended workforce was ultimately managed. Today, as the world of work and talent becomes more candidate-centric, technology platforms must place workers at the center of their models. The Utmost acquisition enables Beeline with crucial HR intellectual property and functionality, not to mention Utmost’s expected influence on Beeline’s greater product roadmap. The infusion of HR-oriented functionality into Beeline’s array of offerings, combined with a global workforce intelligence play that will surely draw the attention of C-suite leaders, make this deal a groundbreaking one for the industry.
