The Future of Work Exchange would like to wish everyone a fun, safe, and enjoyable Halloween! 💀🎃🍬🕸️
Christopher J. Dwyer
I can’t help but be a person that is incredibly nostalgic. As the holiday season approaches, I frequently think of my childhood days and the experiences that shaped me and made me the person I am today. While my memories at this time of year are appropriately focused on trick-or-treating in suburban Massachusetts as a youth, there are also memories that are more, let’s say…business-focused.
I’m lucky enough to have spent the past 18 years of my career at two firms (nearly 12 years with the famous Ardent Partners, the research parent of the Future of Work Exchange), however, before my foray into the world of human capital technology, the Future of Work movement, and talent management and technology research, I spent some time at companies with not-so-empathic leaders.
For example:
- A VP who told me that it wasn’t okay to say “How’s it going?” to another person if I hadn’t met them yet.
- A company owner who said that if I ever got tired, I wasn’t fit for a career in writing. (Let me know if you know someone that has never been or will never be tired…)
- Another company owner (same company, different owner) who said I had a “defeatist attitude” when I told him that I didn’t feel appreciated or valued enough after working 80+ hour weeks for a straight month after two employees quit.
- A CEO who said, after finding a single (one!) spelling error in a document that I produced (that totaled over 40 pages), that I needed to spend more time focusing and less time “theorizing” when writing, and;
- A certain company owner (twice on this list!) that told me that I “would never find anything out there” when I resigned and gave my two weeks’ notice.
The specific examples above all link back to one key element: a terrible workplace culture. Ardent Partners and Future of Work Exchange research has discovered that, over the past 12 months, 72% of businesses have taken steps to enhance workplace culture to better foster collaboration, engagement, diversity, and innovation.
Workplace culture isn’t just a nebulous concept anymore, but rather a true Future of Work state that affects talent acquisition, talent attraction, hiring success, brand awareness, and talent sustainability.
For too many years, I focused on those negative experiences, as well as my own professional mistakes. Sometimes they drove me to be better. Sometimes they hindered my progress. And, sometimes, they affected my mental health.
The mistakes and failures of the past, especially those stemming from poor leadership, can serve as invaluable lessons to shape the workplace cultures we strive for today. Rather than allowing past missteps to hold us back, we should use them to catalyze meaningful, positive change. Two years ago, ten years ago, or even twenty years in the past – the ideal workplace cultures we envision today should be informed by what we wish we had experienced back then. Reflecting on the shortcomings, pain points, and dissatisfactions of the past equips us to actively create the thriving, employee-centric environments we want to see now.
In today’s globalized, competitive business landscape, workplace culture has become a critical component of success. Elements like worker wellbeing, mental health support, employee experience, and overall company happiness are no longer optional – they are essential for retaining top talent, fostering innovation, and driving enterprise-wide prosperity.
Organizations that prioritize cultivating positive, enriching workplace cultures will be best positioned to thrive. By learning from past mistakes and intentionally shaping workplace cultures aligned with employee needs and values, companies can gain a competitive edge in attracting, developing, and retaining the best people.
The key is to let the lessons of the past propel us towards a better future, rather than allowing them to hold us back. With this mindset, the missteps of yesterday can become the catalysts for the workplace cultures of tomorrow.
Season Eight of the Future of Work Exchange Podcast kicks off with a dynamic panel discussion on direct sourcing. Rebecca Valladares (Opptly), Brian Hoffmeyer (Beeline), Tim Rhodes (Raise), and Matthew McCartney Waggle (Talent Solutions TAPFIN) join me to discuss the state of direct sourcing, AI’s impact on hiring and recruitment, the future of direct sourcing programs, how skills-based hiring will reshape talent acquisition, and more. Tune in!
The FOWX Fifteen is an exclusive series at the Future of Work Exchange that highlights the industry’s innovative and disruptive platforms, solutions, and offerings that are driving the Future of Work movement. These providers are actively pushing talent technology innovation and ushering in a new, digital era of workforce management, staffing, and talent acquisition.
The Background
During The Great Recession of 2007-2008, an era that Ardent Partners and the Future of Work Exchange pegged as “The Perfect Storm” event which triggered the first big spike in utilization of contingent labor, businesses experienced first-hand the ultimate value and impact of non-employee talent. In the span of less than 18 months, the average contingent workforce penetration rate exploded from 10%-to-12% to upwards of 18%.
In the years since, what we now call “the extended workforce” represents not only the future of talent, but, truly, the Future of Work. With nearly half (49.8%) of the typical organization’s total talent comprised of contingent workers at this point in 2024, the very realm of contingent workforce management has traversed beyond a tactical, manual-laden series of tasks into a truly strategic force that sits in the center of a new world of work and talent.
From skills-based hiring and direct sourcing to diverse staffing and forward-thinking, Future of Work-oriented functionality, the contemporary extended workforce necessitates next-generation automation that can fuel total talent intelligence and help realize the definitive value of non-employee talent.
Enter Beeline.
Why They Were Selected
Beeline represents the veritable evolution of extended workforce solutions through its powerful array of artificial intelligence-led functionality, robust services procurement offerings, agile analytics and reporting, and longtime commitment to talent technology innovation.
Beeline has not just revolutionized the facets of contingent workforce technology, though. Beeline Acuity is one of the industry’s most groundbreaking talent intelligence tools: it is an innovative workforce analytics and compliance engine that integrates disparate data from multiple sources into a cohesive view to provide a complete picture of an organization’s workforce.
Acuity’s place alongside the solution’s extended workforce platform (itself a giant leap from traditional VMS automation), its Best-in-Class services procurement/SOW module, and other key offerings (such as the mid-market-focused Beeline Professional and its digital staffing powerhouse, JoinedUp), is a welcome addition to a Future of Work-era provider that continues to be talent-centric, humanity-led, and innovation-driven.
In Their Own Words
“At Beeline, we are honored to be recognized by Ardent Partners and the Future of Work Exchange as a leader in shaping the Future of Work. This accolade reflects our commitment to innovation and our dedication to driving meaningful transformation. As the workforce evolves, so must our approach—moving away from the traditional ‘command and control’ model toward one focused on enablement and oversight. AI plays a crucial role in this shift, empowering organizations to make smarter, faster decisions while amplifying the unique human qualities of judgment, creativity, and empathy. At Beeline, we see AI as the catalyst for unlocking the true potential of the external workforce.” – Colleen Tiner, Chief Product Officer at Beeline
The Outlook
True AI integrated into end-to-end automation? Check. Firm commitment to extended workforce innovation? Check. Candidate- and human-centric solution design that is aligned with the new, progressive era of work and talent? Check. Beeline’s VMS and extended workforce functionality is, and will continue to be, synonymous with the Future of Work movement.
Over the past three-plus years, the Future of Work Exchange has delivered on its original vision to become the preeminent think tank, multimedia center, and destination site for professionals and executives across the world to learn more about the changing world of work and talent.
From the evolution of the extended workforce and the continued rise of direct sourcing to the transformation of the workplace and rapid ascension of artificial intelligence, the Future of Work Exchange (FOWX) has provided tens of thousands of business leaders with the research, analysis, and “futurist” insights needed to power the next generation of work optimization.
Today, FOWX is announcing an exciting shift in its publishing model to one that models a more traditional analyst firm – one that relies on subscriptions/memberships to access this great content.
Our Mission: Capture the Essence of the Future of Work Movement
The Future of Work Exchange mission has not changed and will not change: business leaders, solution providers, and every professional that wants on-demand access to the myriad array of forward-thinking workforce management, technology, business leadership, and innovation-led insights will continue to receive these valuable thought leadership content pieces…albeit in a membership fashion. But first…
What Stays the Same?
The Future of Work Exchange has long been lauded since its inception for its deep, empirical analysis of the technology provider marketplace. Given the evolution in “work and talent,” and especially given the Future of Work accelerants that have forever transformed the dynamics of workforce management and business leadership, FOWX will continue to dedicate and even expand its coverage of the AI, direct sourcing, MSP, VMS, RPO, digital staffing, and talent acquisition platforms and solutions that are driving indelible change in the market.
FOWX will also continue to write about and publish articles on the topics that have been considered the fabric of our site, including direct sourcing, next-generation technology, AI, extended workforce management, conscious leadership, DE&I, omni-channel talent acquisition, skills-based hiring, total talent management, etc. (We wouldn’t be who we are without continuing our dedication to these critical topics.)
Access to the Future of Work Exchange Podcast will not change…so keep tuning in!
What’s New? (Membership Has Its Privileges!)
For solution providers and technology platforms that desire access to the Future of Work Exchange and its powerful content, a paid subscription will be required to read the majority of the site’s content – contact us here for pricing and more details. For procurement, HR, talent acquisition, and other business practitioners, a complimentary subscription with a business email will provide this same access FOWX content, articles, etc.
My team and I are very excited to enter this new era at the Future of Work Exchange. Feel free to reach out with any questions, concerns, comments, or feedback.
Artificial Intelligence, Contingent Workforce Management, and the Future of Work (On-Demand Webinar)
Earlier this week, Ardent Partners and the Future of Work Exchange hosted an exclusive webcast focused on AI-powered contingent workforce management and its impact within the Future of Work movement. I was joined by Opptly’s Lori Hock (CEO), Beeline’s Colleen Tiner (Chief Product Officer), and NLP Logix’s Matt Berseth (CIO, co-founder) to discuss a wide range of hot topics under the artificial intelligence umbrella, including:
- The true adoption and utilization of artificial intelligence within today’s extended workforce programs, hiring strategies, and talent acquisition initiatives.
- The link between AI and skills-based hiring.
- How businesses can move from an “education phase” to “adoption phase” for their AI initiatives.
- How AI can supercharge and optimize direct sourcing strategies.
- Why AI-fueled skills taxonomies are the foundation of a skills-based hiring approach.
Check out an on-demand replay of the webinar below.
It almost seems like we are floating in a constant vacuum of evolution. The economy continues to spin, technology progresses at an unprecedented clip, businesses continue to optimize their operations in such a way that they no longer resemble the past, and, most critically, the talent arena remains in a state of perpetual growth and revolution.
No other industry is as impacted by the developments in the technology space as much as talent acquisition and workforce management. The advent and rapid deployment of artificial intelligence has absolutely transformed so many facets of both ordinary life and the business spectrum, however, its impact is ever-present in a world in which its many automated arms have the ability to revolutionize so many organizational attributes.
The rest of this article is available by subscription only.
Introducing a New Subscription Model
To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.
In the ever-evolving landscape of talent and work, the phrase “digital staffing” has emerged as a pervasive buzzword, encompassing a wide array of solutions designed to streamline the process of finding, engaging, and sourcing workers. This term has transcended its origins and evolved into a transformative force that is reshaping the way businesses access and manage their talent pools. Ardent Partners and the Future of Work Exchange (FOWX) have often discussed digital staffing technology as a game-changer in the greater world of work.
At its core, digital staffing technology represents solutions that empower enterprises to hire freelance, independent, and contingent talent without the need for intermediary systems or suppliers. These solutions traverse beyond just the recruitment process; they encompass end-to-end workforce management, encompassing vital components such as project management, worker tracking, worker classification, compliance, and risk mitigation.
The rest of this article is available by subscription only.
Introducing a New Subscription Model
To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.
One of the most significant drivers behind the rapid adoption of digital staffing technology is the pressing need for organizations to be more agile and adaptive in an ever-changing business landscape. The Gig Economy, remote work trends, and the desire for flexible talent solutions have all converged to make digital staffing technology a paramount consideration for forward-thinking enterprises.
These platforms provide companies with the agility to scale their workforce up or down as needed, ensuring they can swiftly adapt to market shifts or unforeseen challenges. Moreover, they grant organizations the power to tap into a global talent pool, unlocking an unprecedented level of diversity and expertise. In an era where talent is a critical competitive advantage (and often an enterprise’s top differentiator), these solutions empower businesses to secure the best-fit talent, regardless of geographical constraints.
For the past several years, the myriad options available to the contemporary hiring manager have pushed the boundaries of talent acquisition. Freelancer networks, talent marketplaces, vertical-specific talent communities, social media, and digital staffing outlets have provided businesses with a new range of diverse, highly-skilled, and top-tier talent. In fact, Ardent Partners and Future of Work Exchange research point to an 800% growth in adoption and utilization of these sources since 2018…positioning them as a must-have in the greater war for talent.
Around the time the Future of Work Exchange was launched back in 2021, we coined a phrase that accurately reflects this movement: omni-channel talent acquisition. Omni-channel talent acquisition revolves around the concept of enterprises being enabled with a variety of candidate sources that can be converged to drive real-time skills alignment, on-demand hiring, and enhanced visibility into deeper attributes of candidates. While traditional staffing suppliers are still a critical piece of the contingent workforce, the “omni-channel experience” represents a new era in which enterprises can expand their talent searches through the advent of innovation, direct sourcing automation, new candidate channels, and next-generation and AI-fueled technology.
News broke this morning of a partnership between Beeline, a market leader in Vendor Management System (VMS) technology, and Upwork, a fellow market leader that is considered the world’s largest talent and work marketplace.
At the outset, this type of partnership is not just another notch in the talent technology ecosystem for either organization, but rather a powerful union between two industry powerhouses of talent innovation. The Upwork and Beeline partnership represents the latest shift in omni-channel talent acquisition, as well as a progression in workforce management.
“Managing a contingent workforce, inclusive of independent talent, presents complexities and challenges that can strain even the most sophisticated processes. These challenges include navigating compliance with local and international labor laws, ensuring visibility into the entire hiring lifecycle, and maintaining consistent hiring quality and efficiency across various departments,” said Zoë Diamadi, general manager of enterprise at Upwork. “Upwork’s partnerships with VMS and MSP platforms, such as Beeline, create a holistic solution to these challenges. We have integrated the modern, technology-fueled experience of Upwork’s platform and the world-class, independent talent on Upwork with the advanced technologies and solutions of VMS and MSP platforms.”
Here’s what the partnership means for the industry:
- It will optimize talent acquisition in a skills-based market. VMS has been a veritable “nexus” of extended workforce management for years, with ease-of-access to various channels of talent through staffing suppliers, private talent communities, and independent talent. The Beeline-Upwork integration will amp talent acquisition optimization to another level by providing contingent workforce programs with top-tier talent from the marketplace’s extensive network whilst enabling hiring managers with state-of-the-art, skills-centric candidate profiles and portfolios.
- “Agile hiring” creates more efficiencies for HR, procurement, and talent acquisition. Combining the dynamic power of two end-to-end, market-leading workforce solutions translates into truly flexible and agile hiring for recruiters, hiring managers, and HR and talent acquisition leaders, not to mention the executives running extended workforce programs. The age of real-time talent acquisition is here and the Beeline-Upwork represents the ability to hire faster, better, and smarter, creating a wealth of efficiencies for business functions.
- The partnership reinforces the strategic and technological advantages of omni-channel talent acquisition. As stated above, the Beeline-Upwork partnership is more than “digital staffing meets VMS.” The age of omni-channel talent acquisition is here and this union reflects both its strategic advantages (greater access to skilled talent, streamlined hiring, etc.) and technological advantages (skills-based hiring-fueled talent decisions, AI-enabled matching, end-to-end automation, etc.).
“Access to a large and diverse talent pool that is filled with candidates that hold a variety of skillsets is key to the success of any contingent workforce program,” said Brian Hoffmeyer, SVP of Market Strategies at Beeline. “I’m an Upwork user myself and I know first-hand how great their platform is. Those facts make me thrilled to launch this partnership, and, more importantly, excited about the benefits it will offer to our mutual clients.”
There is no perfect way to manage a workforce, especially during the “challenging times” that have plagued business vernacular four years running. A pandemic wrought havoc on enterprise operations and day-to-day collaboration. The resulting economic downturn brought down businesses of all sizes and sent the unemployment rate into the stratosphere.
Threats over yet another recession haunted corporate leaders throughout 2023. And as another heated election draws ever closer, so do worries over the state of the country heading into 2025.
In short: it’s hella tough to balance internal and external stresses and how they will affect the workforce.
Patagonia and Brand Perception
The rest of this article is available by subscription only.
Introducing a New Subscription Model from the Future of Work Exchange.
To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.