Happy Holidays from all us at Ardent Partners and the Future of Work Exchange!
Christopher J. Dwyer
The Future of Work Exchange ends 2023 with a fun conversation featuring Talent Solution TAPFIN‘s Global Vice President of Client Experience and Partnerships, Jen Torney, and Beeline‘s SVP of Market Strategies, Brian Hoffmeyer. We chat about the major trends that shaped 2023 and look ahead to which strategies, concepts, ideas, and technology will impact the year ahead.
The Future of Work Exchange continues its series on 2024 Future of Work predictions, courtesy of the industry’s brightest thought leaders and executives. The below insights are peeks into what the year ahead may bring for organizations across the globe regarding talent, technology, and work optimization. (Check out Part I of our series here.)
“The workforce solutions landscape is evolving rapidly, driven by the impact of AI and its present and future influence on comprehensive total talent solutions. In this dynamic environment, the industry is positioned to break existing boundaries, harnessing technology in new and innovative ways. Emerging are more robust ecosystems that will provide integrated, transformative solutions. The widespread adoption of AI is set to reshape the course of the industry, empowering companies to excel in a fiercely competitive, skills-based talent market. The compelling combination of AI and human expertise is positioned to further reduce friction between talent and work, advancing the industry and effecting positive change.”– Lori Hock, CEO, Opptly
“The healthcare landscape is evolving rapidly. Forget cookie-cutter approaches to recruiting and retaining top-tier clinicians in 2024. Expect facilities to embrace personalized staffing solutions – flexible schedules, internal gig options, and tailored international recruitment. It’s a dynamic ecosystem, and specialized support companies, with their diverse technology and services, will be vital partners for healthcare organizations navigating this terrain.” – Matt Jensen, SVP Client Services, RightSourcing by Magnit
“2024 is the year we’re going to see practical potential unleashed with artificial intelligence on HCM processes, including enabling more sophisticated job-candidate matching beyond the algorithmic matching of today. We’ll also start to see deep learning being leveraged to analyze a candidate’s skills, experiences, and preferences, to not only materially generate better job matches but also potentially improve on-the-job performance. Meanwhile, I expect that predictive analytics will help on the client side by better forecasting labor market trends, allowing staffing firms to not only proactively align candidates with appropriate future opportunities, but also identify new talent pools and segments with increasing demand.” – Colin Mooney, Chief Transformation Officer, Employbridge
“High5 anticipates a rising trend in organizations embracing direct sourcing platforms to engage talent directly, bypassing conventional recruitment methods and facilitating agile hiring processes. The emphasis will also shift more towards conversational vetting, which goes beyond conventional skills challenges. Moreover, in today’s landscape, connecting with passive candidates will have a heightened significance in 2024. We see technology, such as High5, playing a pivotal role in this scenario, enabling organizations to leverage digital tools for targeted outreach, personalized communication, and efficient talent relationship management.” – Kara Kaplan, CEO, High5
“In 2023 we saw the first few raindrops of AI but I think that as we step into 2024, we should prepare for the downpour of impact, as AI, Machine Learning and Automation continue to transform our industry. These advances in technology mean that people will become increasingly free of admin burden, allowing us to focus on more of the strategic and relationship-based elements of our work.” – Andrew Erlichman, VP, Sales/Channel Partner Strategy, Guidant Global
“In 2024, a significant shift, perhaps a ‘Great Rebalancing’, seems imminent within the contingent workforce sector. Large corporations will grapple with challenges in attracting top-tier talent due to the lingering impact from layoffs, return-to-office mandates, and weakened diversity initiatives. Astute companies will take note of the cost of reputational damage and rather than solely focusing on imposed resource constraints and rate reductions, forward-thinking companies will redirect their emphasis towards evaluating savings by prioritizing risk mitigation. Their focus will shift towards avoiding legal disputes or negative publicity, acknowledging the preservation of reputation holds substantial value in cost-saving measures. Meanwhile small and mid-sized firms, leveraging their nimbleness, will swiftly attract superior talent, driving business growth and opening the door for greater investment in innovation. These entities will excel in integrating AI into workforce strategies, navigating M&A activities, and fostering inclusivity among the contingent workforce. Service providers mirroring this agility are poised to revolutionize how buyers source and manage contingent workers, heralding a more balanced standard for human-centricity within workforce decisions. This evolution entails greater integration between all workers regardless of their classification and will drive a focus on discussing ‘total talent’ as a practical solution.” – Cara Kresge, Chief Revenue Officer,
“While we are confident that AI will become more embedded in the recruiting process, we believe there will be more emphasis on how to do so in order to ensure there are fair, equitable and ethical outcomes. When it comes to recruiting, there is unconscious bias in how people make their hiring decisions. AI models can reinforce this bias, leaving candidates, like moms and women of color, at a disadvantage. It is important to design models to avoid assumptions and biases by excluding data such as historic hiring outcomes or gaps and potential exclusionary characteristics. Companies that take a more human-modeled approach whereby modeling is designed by what we learn from recruiters, for example, can reinforce tactics that produce more ethical results and decrease tactics that do not. We will continue to see a significant uptick in AI experimentation in the coming year, so the challenge for companies is to not only help minimize bias as we learn, but avoid excluding or overlooking qualified candidates, potentially missing out on highly qualified people who can provide great value to your company.” – Jess Dominiczak, Chief Product Officer, The Mom Project
“2024 will be the year that talent professionals fully adopt and incorporate automation and artificial intelligence into their recruitment strategies. In 2023, we saw many staffing and recruiting professionals explore and discover how generative artificial intelligence such as ChatGPT can boost efficiency. However, to keep pace with the industry in 2024, firms will need automation and artificial intelligence to power their entire recruitment processes, from front end to back end. As a result, staffing and recruiting teams will be able to quickly hire top candidates, build strong talent pipelines, engage candidates more effectively, and generate more actionable data about their talent-acquisition and job-fulfillment efforts. Automation and artificial intelligence will no longer be nice-to-haves; they’ll be must-haves, especially as firms continue to navigate a fluid economy and an ongoing talent shortage.”– Sameer Penakalapati, Founder and CEO, Ceipal
It’s that time of year again when we leverage our insights and experiences from the year that was to effectively look forward to the months ahead. The Future of Work Exchange is excited to share a variety of commentary from thought leaders and executives from across the industry. Today is the first in a multi-part series that will run through the end of next week.
“In 2024, we will see real examples of total talent management (or total workforce optimization) where organizations use newly available tools to get visibility into their entire workforces and use that to drive both better decision-making and to ensure compliance with an increasingly complex regulatory environment.” – Brian Hoffmeyer, SVP of Market Strategies, Beeline
“The Future of Work demands a cognitive contingent workforce management platform, a central nervous system for talent that orchestrates every channel. This platform won’t just hire; it will predict, adapt, and learn — anticipating your needs and delivering the right talent, right when you need it. Human expertise augmented by AI will create a workforce that’s nimble, responsive, and thrives in a constantly evolving landscape.” – Vidhya Srinivasan, Chief Product and Marketing Officer, Magnit
“2024 will be the year that differentiated talent sources start to become more accessible through a single point of entry. VMS platforms, Direct Sourcing platforms, and Marketplace aggregators will become better integrated, allowing organizations to have more coordinated access to all types of contingent labor (contract, consultant, gig, freelance, SOW).” – Kevin Leete, Senior Director of Sales, WorkLLama
“The contingent labor market presents the greatest opportunity for disruption. Over the past decade, we have seen only incremental changes as the value of this workforce segment is increasingly recognized. The need for agility will only continue to grow and when paired with increasing talent shortages, organizations need to broaden their view and approach to ensure their workforce strategies will be both competitive and sustainable.” – Amy Doyle, Global Leader, SVP, Talent Solutions TAPFIN
“AI will benefit the workforce by creating more jobs, improving efficiencies, and powering our imagination to rethink how we work.” – Sunil Bagai, CEO, Prosperix
“In 2024, we expect to see RPO making a comeback and more organizations will leverage their employer brand to attract and engage contingent labor through technology-enabled talent communities and direct sourcing. Unsurprisingly, services procurement is also high on the agenda, given it represents a largely untapped opportunity for procurement to drive huge strategic and efficiency gains as well as cost savings. All of this will pave the way for a more integrated approach to workforce solutions and dare I say it, possibly even total workforce solutions.” – Sara Gordon, SVP Client Relationships, Guidant Global
“Everyone loves a good headline and nowhere more so than tech, where we were inundated in 2021-22 by stories of ‘Quiet Quitting’ and the ‘Great Resignation,’ and of course, the ubiquity of remote work in a COVID-informed knowledge work ecosystem. First, let’s not forget that from the vantage point of the supply chain, most of the talent that support this incredibly robust ecosystem have been working onsite without interruption before, during, and after the pandemic. But for traditionally office-based professionals, a lot has changed in 2023. The pendulum has swung away from white-collar talent and if not directly toward employers, then to somewhere abstract that seems relatively inaccessible to either party. The ‘Great Resignation’ has been replaced by the ‘Great Reckoning’ – a realization that forcing computer-reliant workers back to the office, when they’ve proven historically that they can be effective working remotely – will result in neither increased satisfaction nor increased productivity.
Also, all these RTO mandates conflate work volume with visibility and suggest a level of short-term memory recall. Back before the pandemic, in tech at least, we spent most of our time in an office, but we weren’t particularly heads-down. There were a lot of lunches out, a lot of chit chat in meeting spaces, and a lot of running out midday to go to the gym, meaning that productivity can be higher when those things aren’t a convenient option. That being said, the concept of culture in a world of remote knowledge work is tricky, for precisely that reason. People are working incredibly hard remotely, grinding as it were, without being able to interface with people face-to-face or separate their home and work worlds. That leaves us collectively on the precipice of burnout and contributes to an already epidemic amount of loneliness. For 2024 I predict a radical refocusing on creating cultural connection, leveraging technology and the platform ecosystem to generate and cultivate stronger bonds between people, greater alignment and efficiency, and an increasing level of honesty and authenticity around the concept of identity and fulfillment within a professional context.” – Vinda Souza, VP of Corporate Communications, Employbridge
In the greater world of talent and work, there is a convergence at hand. The growing focus on skills-based hiring is merging with business-led utilization of artificial intelligence to present a refreshing means of talent engagement and talent acquisition that promises to cut through the ever-raging “war for talent” that has been encompassing the corporate arena for years.
Ardent Partners and Future of Work Exchange research has found that nearly 75% of enterprises currently struggle with finding the best-aligned skillsets for open positions, an alarming statistic that proves that businesses will continue to grapple with a volatile labor market. The application of AI within the business stratosphere (especially over the past 18 months) has served as a veritable catalyst for recruiters, hiring managers, HR, and talent acquisition leaders to thrive in this environment.
Amidst the sweeping changes of the Future of Work movement, it’s evident that talent curation needs a profound shift. Traditional approaches no longer suffice in a world where versatility and adaptability reign supreme. As automation, innovation, and next-generation technology redefine talent acquisition, the “art” of talent curation has been reimagined; this transformation in talent curation is vital to foster a dynamic workforce capable of thriving in the ever-evolving workplace of the future.
Opptly, a proprietary AI platform company providing direct sourcing solutions as well as custom AI models and applications for both the contingent and full-time workforce to enhance talent-matching, and next-generation talent acquisition, recently announced the launch of its “Opptly.Curate” application, which promises to reshape how artificial intelligence and talent curation intersect.
“Opptly.Curate was designed and developed to further our mission to remove friction between talent and work by putting the power of our AI directly in the hands of the curator,” said Lori Hock, CEO of Opptly. “With Opptly.Curate, we have achieved our goal to deliver an intuitive user experience for curators to accelerate the most accurate talent matches.”
Opptly.Curate’s purpose-built and agile curator interface facilitates advanced interactions with the platform’s robust AI capabilities, providing curators with a streamlined, efficient solution for aligning talent with work opportunities.
The platform aids recruiters and other talent leaders with enhanced efficiency and precision, ensuring that every connection made between job seekers and job recommendations possibilities is not just seamless, but optimized for success based on numerous factors, from which curators can leverage into decision-making, most critically, the alignment between skills and expertise. Opptly.Curate’s commitment to facilitating such precise and efficient matches is a testament to its dedication in revolutionizing the talent curation landscape with its robust, skills-centered AI functionality.
Opptly.Curate offers supercharged functionality that enables the use of a success profile to interpret the contextual nature of the use of skills required, talent matching, search and refine capabilities and more. Users can tailor job descriptions and search requirements, achieving direct and immediate results, enhancing the overall talent acquisition process. In a skills-based business environment, Opptly.Curate presents an idyllic platform that represents the future of hiring. With artificial intelligence as an agile backdrop, the solution enables enterprises with the ability to transform talent acquisition; the offering’s progressive, “skills DNA” analytical capabilities allow business leaders to configure next-level talent matches based on hundreds of variables.
Skills-based hiring has become a cornerstone of the Future of Work movement, along with the digital transformation inherent within the talent acquisition arena. Opptly’s commitment to the art of talent curation, along with a powerful array of AI-fueled functionality, represents a synergy of skills-based hiring, next-generation talent engagement, and Future of Work-era strategies.
The realm of digital staffing has been quite robust over the past several years, with Ardent Partners and Future of Work Exchange research pegging the growth of these solutions (which includes talent marketplaces and freelancer networks) at 700% since 2017. And it’s easy to see why: businesses must leverage dynamic talent solutions (and sources!) to engage top-tier candidates in real-time to succeed and thrive in an increasingly competitive and frenetic global business environment.
The concept of “omni-channel talent acquisition” has become table stakes for businesses seeking to thrive in these uneven economic times that are compounded by fierce, global competition from enterprises across the world. No longer do traditional staffing strategies drive enough value for those organizations seeking top-tier talent; the very underlying attributes of omni-channel talent acquisition are threaded within a larger, more expansive approach towards talent engagement that traverses beyond archaic measures.
Platforms such as direct sourcing solutions, talent marketplaces, freelancer networks, and digital staffing outlets are the very foundation of omni-channel talent acquisition. However, leveraging these sources on top of everyday talent engagement methods is just one piece of a larger, more dynamic puzzle; in order for businesses to truly derive next-generation value from expanded talent sources, they require connections between both omni-channel sources and their core systems of record.
Work marketplace market leader Upwork, oft-considered the largest provider of digital staffing technology, recently announced two unique partnerships with major VMS players.
“We’re thrilled to have announced the first of many partnerships with leading VMS and MSPs, with the initial two being SAP Fieldglass and FlexTrack,” said Matt Ryan, Upwork’s VP of Enterprise Solutions. “The partnerships are truly strategic and offer significant advantages to our enterprise customers. Our integration with VMS ensures a highly efficient and effective hiring process and enables businesses to manage on-demand talent effortlessly within their existing workforce structures.”
The new collaborations with SAP Fieldglass and FlexTrack offer a holistic solution for seamlessly sourcing and hiring expert independent talent, and, by integrating Upwork’s global network of skilled professionals with these cutting-edge VMS platforms, enterprise customers can directly access a talent pool spanning over 10,000 skills in more than 180 countries. This integration centralizes workforce management, onboarding, and payments, simplifying processes within existing workflows. Furthermore, the VMS partnerships mitigate risks associated with hiring outside established procurement processes, providing comprehensive control and reducing redundant approvals and hiring workflows.
“Our customers and many leaders recognize the challenges and importance of navigating an intricate web of diverse tools and platforms. Our goal is to help them further engineer an agile, dynamic workforce strategy, providing an end-to-end solution to seamlessly integrate diverse talent, optimize operations, and stay ahead in today’s environment,” said Ryan.
The innovation behind Upwork’s partnerships (and integrations) with SAP Fieldglass and FlexTrack represent the veritable future of not just digital staffing, but talent acquisition, as well. As the extended workforce continues to grow in both size and prominence (Ardent Partners and Future of Work Exchange research peg the penetration of this labor at 49.5% of the overall workforce), enterprises will require real-time, dynamic tools to enhance the overall lifecycle of talent management.
“Navigating the path to enterprise success has become increasingly intricate, and the imperative to grow the top and bottom lines while keeping pace on the competitive landscape remains as urgent as ever,” said Zoë Diamadi, Upwork’s general manager of Enterprise. “This is just the beginning of the partnerships and powerful integration capabilities we plan to introduce, and we remain dedicated to providing solutions that our customers and businesses need in navigating the ever-evolving landscape of work.”
The Future of Work Exchange welcomes Matt Ryan, VP of Enterprise Solutions at Upwork, to discuss the company’s new partnerships, the future of digital staffing, the state of workforce solutions, and much more. We also chat about the implications of artificial intelligence (AI) on talent engagement and talent acquisition, how the workforce continues to evolve, and the growth of the extended workforce.
News and happenings from around the greater world of work and talent:
- Industrial staffing platform Employbridge hires Chris Campbell as its new Chief Product Officer. The trailblazing workforce solution, which is powered by leading digital staffing platform Bluecrew, hired the former Angi and Workhuman executive as its latest high-profile addition. Campbell will oversee the company’s continued growth and evolution. “The HCM platform ecosystem has traditionally been considered the exclusive realm of pure-play technology companies, and we’re on a quest to turn that notion on its head,” Campbell told the Future of Work Exchange. “With the acquisition and integration of Bluecrew, and a Best-in-Class software engineering and product management team working together to advance our purpose, we have a massive opportunity to not only unlock potential for every constituency that we serve but also to redefine the future of work in a way that works for everyone. What happens when you combine thirty years of deeply entrenched and locally-led expertise, national scale and influence, and a fully extensible SaaS platform that materially improves the lives of talent and clients? Let’s find out.”
- Extended workforce platform Beeline announces its innovative “Beeline Supplier Network.” The new offering is a forward-thinking solution designed to enhance collaboration, efficiency, and visibility in managing contingent labor across organizations, and was developed to serve as a marketplace and resource hub, providing tools for suppliers to showcase their capabilities, promote differentiators, and access valuable business tools, ultimately facilitating easier consideration for inclusion in extended workforce programs. “I am incredibly excited about the recent launch of our Supplier Network,” said Brian Hoffmeyer, the company’s SVP of Market Strategies. “It is a direct reflection of Beeline’s extended workforce platform strategy and will help buyers and suppliers better connect and collaborate to find and engage top-tier, high-quality talent.”
- Multifaceted workforce management solution Ceipal adds new Chief Marketing Officer, Andy Weiss, to its team. The total talent management platform, which blends ATS, CRM, VMS, and DE&I functionality under a seamless umbrella of offerings, recently added Weiss to its executive team. “I’m thrilled to bring Ceipal’s innovative staffing and recruiting technology to our valued clients and potential customers,” said Weiss. “Our mission from the start has been simplifying the work of recruiters, staffing experts, system integrators, and MSPs. Now, we’re taking it a step further. Our AI isn’t just an add-on; it’s embedded into daily workflows, making routine tasks better, faster, and smarter. Ceipal is growing fast. I can’t wait to see what we bring to the market next.”
- ServiceNow and AWS announce a strategic partnership to integrate artificial intelligence (AI) capabilities into business applications. This collaboration aims to leverage AWS’s machine learning services to enhance ServiceNow’s platform, offering users advanced AI-driven functionalities for improved business processes.
- Former Paychex CFO Efrain Rivera joins Magnit’s Board of Directors. With his extensive experience in finance and strategic leadership, Rivera is expected to contribute significantly to Magnit’s growth and development initiatives as the industry giant continues to innovate around its array of extended workforce solutions.
- While jobless claims increased slightly by 7,000 to 218,000 last week, the overall number of individuals in the U.S. collecting unemployment benefits reached its highest level in two years. Totaling 1.93 million in the week ending Nov. 18, the stat is the highest it has been since late 2021. The rise in continuing unemployment claims may indicate challenges for those already unemployed in finding new work, signaling some softness in the otherwise resilient labor market amid slowing hiring and fewer job openings.
It’s that time of year when we begin to reflect on the year that was and look ahead. For the Future of Work movement, that means we have the opportunity to chat about some of the hard-hitting concepts that have revolutionized the ways we think about work…while anticipating the transformative trends that will shape 2024.
The Future of Work Exchange is incredibly excited to host our final webcast of the year, The Future of Work 2024: Transformative Trends That Will Shape The Year Ahead, featuring an all-star lineup of panelists. I’ll be joined by Lori Hock (CEO of Opptly), Teresa Creech (Chief Corporate Development Officer at Beeline), and Amy Doyle (Global Leader, SVP at Talent Solutions TAPFIN) for a fun and engaging discussion on the technologies, solutions, strategies, and innovations that impacted 2023 and how concepts such as direct sourcing, DE&I, artificial intelligence, digital recruitment, and extended workforce management will impact how businesses optimize talent and work in 2024 (and beyond).
Register for the December 12 webinar below; we look forward to seeing you there!
The Future of Work Exchange wishes our readers and community a Happy Thanksgiving! We’ll see you back here next week!