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Christopher J. Dwyer

The FOWX Fifteen: Opptly

The FOWX Fifteen is an exclusive series at the Future of Work Exchange that highlights the industry’s innovative and disruptive platforms, solutions, and offerings that are driving the Future of Work movement. These providers are actively pushing talent technology innovation and ushering in a new, digital era of workforce management, staffing, and talent acquisition.

The Background

Quick…name the most electrifying word in today’s business landscape. I’ll give you 10 seconds. Wait, you didn’t even need 10 seconds, did you?

“Artificial intelligence” rolls off your tongue faster than a machine learning algorithm processes data..and for good reason: AI has become the cornerstone of innovation, seamlessly weaving through enterprise ecosystems – from the intricate networks of IT and analytics to the strategic realms of finance and talent acquisition.

Recent groundbreaking research from Ardent Partners and Future of Work Exchange reveals a transformative landscape: an overwhelming 82% of businesses entered 2024 with a strategic mandate to amplify their artificial intelligence capabilities. Even more revealing? Among HR and talent acquisition leaders, that number skyrockets to nearly 95% – a clear signal of a profound technological revolution.

This isn’t just about technological adoption, though; it’s about a fundamental reimagination of talent strategy. AI represents more than a tool – it’s a strategic accelerant that empowers talent leaders to transcend traditional boundaries. By harnessing next-generation analytics, organizations can now dynamically map, find, and engage talent, while simultaneously building robust, forward-looking skills taxonomies that don’t just predict the Future of Work – they actively shape it.

Enter Opptly.

Why They Were Selected

Opptly’s core offerings revolve around progressive functionality within direct sourcing, candidate engagement, skills-based hiring, and skills taxonomy development. However, the platform is so much more than the sum of these attributes, as the solution is a true “people technology” that is actively blazing a path forward within the Future of Work movement.

The proprietary and future-leaning artificial intelligence-driven technology within the Opptly platform represents the veritable future of AI in talent acquisition. Opptly’s advanced AI offerings seamlessly match the best talent with mission-critical opportunities by analyzing deep professional insights, skills, expertise, and project requirements in real-time, all while factoring in progressive candidate elements such as culture, diversity, etc.

Through sophisticated machine learning algorithms and NLP-augmented functionality, Opptly optimizes the entire talent lifecycle – from sourcing and vetting to engagement and project success – delivering unparalleled efficiency and precision in the direct sourcing, talent acquisition, and workforce management ecosystems.

In Their Own Words

“Opptly is proud to be included amongst other Best-in-Class platforms and solutions in the talent technology arena. This accolade is a testament to our unwavering commitment to truly unbiased artificial intelligence that can revolutionize the ways businesses find, engage, and manage their total talent. Opptly represents the future of hiring – where cutting-edge technology meets human potential, creating a seamless, intelligent, and equitable dynamic that transforms how organizations and talent connect, collaborate, and succeed.” – Lori Hock, CEO of Opptly

The Outlook

Simply put, Opptly is a pure technological representation of the Future of Work movement: next-generation functionality, AI-fueled talent innovation, and cutting-edge, skills-based hiring offerings that are actively revolutionizing the ways businesses address how work is done. As artificial intelligence continues to dominate talent acquisition strategies, Opptly and its progressive AI sophistication will continue to help enterprises dynamically adapt to modern workforce trends, seamlessly match top-tier talent with critical opportunities, transform their talent strategies, and provide an intelligent and infinitely scalable competitive advantage.

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Employee Engagement Still Lacks Execution

Today’s enterprises can be characterized as fast-paced, ever-evolving to effectively respond to a more dynamic marketplace. Within the hustle and bustle lies a critical workforce need that is often overlooked: employee engagement. The concept can be confused with simply offering employees certain monthly perks identified from a quick survey. However, it goes much deeper than that and reaches beyond permanent, full-time employees to those in the extended workforce, as well.

A well-rounded definition of employee engagement comes from Engage For Success: “Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.”

Powerful, Yet Underutilized

It is that commitment toward oneself and the enterprise that makes employee engagement such a powerful workforce approach. Yet, as a Gallup survey indicates, only 36% of U.S. employees are engaged in their work and workplace. The number is even lower on a global scale, with only 20% of employees engaged at work.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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What’s The Deal With Virtual Layoffs?

Try not to read that title aloud in a Jerry Seinfeld voice.

There’s no denying that recessionary fears are resulting in sometimes necessary cost-cutting strategies for businesses across the globe. And there’s no way around budgetary concerns when the economy is still at an unsettled point only three-and-a-half months into 2023. Layoffs are an unfortunate attribute of the corporate arena, in which headcount is reduced in mass quantities as a result of poor performance, market conditions (like we’re experiencing today), a global health crisis (hello, pandemic), and a slew of other reasons.

The world’s biggest and most popular fast-food chain will always weather whatever storm they face, but even McDonald’s has limitations on how they can operate in an uncertain economic climate. Alongside global organizations like Amazon, Goldman Sachs, Meta, Google, etc., the golden arches now faces their turn in the “let’s reduce headcount to save dough” game that so many other enterprises have faced over the past several months.

While layoffs can be heartbreaking and disruptive, they are a cost of business. No one would fault McDonald’s or any other large global entity for slashing their workforce in 2023’s rocky economic road. However, there’s a very, very fine line between a layoff and cruelty…a line that McDonald’s crossed just this past week.

We’re not lovin’ this. At all.

As stated above, yeah, layoffs sometimes need to occur for a business to move forward. Especially in the world we’re living in today. Although costs need to be front-and-center, there’s a right way to conduct layoffs and a completely, erratically wrong way to do so. Guess which way McDonald’s chose?

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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Removing Limitations is the True Future of Work

“When a man has put a limit on what he will do, he has put a limit on what he can do.” —Charles M. Schwab

There is something to be said about the personal effects of removing “limitations” on ourselves as people and as professionals. In order for us to truly thrive, we have to leverage rationale that doesn’t limit us in any way. We must be open to new ways of thinking that can change our lives for the better, and this often starts (or should start) with embracing change in all of its forms.

If there’s anything that the business arena learned in the wake of the COVID-19 pandemic, it’s that change is not always a choice. Seemingly overnight, life was halted in ways we could have never imagined. Entire sports seasons were delayed and postponed, businesses were shuttered, and concepts like “lockdowns” and “social distancing” became part of everyday vernacular (as did facial coverings in any type of public setting).

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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Learning from the Past to Build the Workplace Cultures of the Future

I can’t help but be a person that is incredibly nostalgic. As the holiday season approaches, I frequently think of my childhood days and the experiences that shaped me and made me the person I am today. While my memories at this time of year are appropriately focused on trick-or-treating in suburban Massachusetts as a youth, there are also memories that are more, let’s say…business-focused.

I’m lucky enough to have spent the past 18 years of my career at two firms (nearly 12 years with the famous Ardent Partners, the research parent of the Future of Work Exchange), however, before my foray into the world of human capital technology, the Future of Work movement, and talent management and technology research, I spent some time at companies with not-so-empathic leaders.

For example:

  • A VP who told me that it wasn’t okay to say “How’s it going?” to another person if I hadn’t met them yet.
  • A company owner who said that if I ever got tired, I wasn’t fit for a career in writing. (Let me know if you know someone that has never been or will never be tired…)
  • Another company owner (same company, different owner) who said I had a “defeatist attitude” when I told him that I didn’t feel appreciated or valued enough after working 80+ hour weeks for a straight month after two employees quit.
  • A CEO who said, after finding a single (one!) spelling error in a document that I produced (that totaled over 40 pages), that I needed to spend more time focusing and less time “theorizing” when writing, and;
  • A certain company owner (twice on this list!) that told me that I “would never find anything out there” when I resigned and gave my two weeks’ notice.

The specific examples above all link back to one key element: a terrible workplace culture. Ardent Partners and Future of Work Exchange research has discovered that, over the past 12 months, 72% of businesses have taken steps to enhance workplace culture to better foster collaboration, engagement, diversity, and innovation.

Workplace culture isn’t just a nebulous concept anymore, but rather a true Future of Work state that affects talent acquisition, talent attraction, hiring success, brand awareness, and talent sustainability.

For too many years, I focused on those negative experiences, as well as my own professional mistakes. Sometimes they drove me to be better. Sometimes they hindered my progress. And, sometimes, they affected my mental health.

The mistakes and failures of the past, especially those stemming from poor leadership, can serve as invaluable lessons to shape the workplace cultures we strive for today. Rather than allowing past missteps to hold us back, we should use them to catalyze meaningful, positive change. Two years ago, ten years ago, or even twenty years in the past – the ideal workplace cultures we envision today should be informed by what we wish we had experienced back then. Reflecting on the shortcomings, pain points, and dissatisfactions of the past equips us to actively create the thriving, employee-centric environments we want to see now.

In today’s globalized, competitive business landscape, workplace culture has become a critical component of success. Elements like worker wellbeing, mental health support, employee experience, and overall company happiness are no longer optional – they are essential for retaining top talent, fostering innovation, and driving enterprise-wide prosperity.

Organizations that prioritize cultivating positive, enriching workplace cultures will be best positioned to thrive. By learning from past mistakes and intentionally shaping workplace cultures aligned with employee needs and values, companies can gain a competitive edge in attracting, developing, and retaining the best people.

The key is to let the lessons of the past propel us towards a better future, rather than allowing them to hold us back. With this mindset, the missteps of yesterday can become the catalysts for the workplace cultures of tomorrow.

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The Chief People Officer’s Future of Work Impact

The role of the Chief People Officer has undergone a significant evolution in recent years. Once seen as primarily a human resources (HR) role, the Chief People officer is now increasingly viewed as a strategic business leader who plays a critical role in driving organizational success during these challenging times.

The Chief People Officer was once primarily responsible for handling day-to-day and tactical HR tasks, such as hiring, benefits administration, and managing compliance with local and federal labor laws. However, as enterprises continue to become more complex and competitive in a globalized and digital age, the role has expanded to include a much broader range of strategic responsibilities that are directly responsible for the overall success of the modern organization.

Today, the Chief People Officer is a true strategic partner to the CEO and other senior and executive leaders, helping to shape the overall direction of the enterprise and ensure that the organization’s human capital is aligned with its overall business goals and objectives. This includes identifying and developing talent, creating a positive and inclusive culture, and driving employee engagement and retention.

One of the key ways that this role has evolved is by becoming more data-driven. With the rise of Big Data and next-generation analytics, Chief People Officers are now able to gather and analyze large amounts of information on employee behavior, engagement, and performance. This data can be used to make more informed decisions on issues such as recruitment, training, and development.

Another key area of focus for the modern Chief People Officer is diversity, equity and inclusion (DE&I). These leaders are increasingly being called upon to lead efforts to create more inclusive and equitable workplaces, which can include initiatives such as implementing blind hiring practices, providing training on unconscious bias, and creating employee resource advocacy groups.

As the business world continues to evolve, the role of the Chief People Officer will continue to evolve as well, requiring these executives to stay abreast of new trends and best practices in talent management, talent acquisition, technology and innovation, and organizational development.

In conclusion, the role of the Chief People Officer has evolved significantly over the years, from being a pure administrative role to a strategic business leader, now with more focus on data-driven decisions, diversity, equity and inclusion (DE&I), and employee engagement, retention and development. As the business world continues to change and evolve, the role of the CPO will continue to evolve as well, to ensure that organizations have the human capital they need to drive success.

The Future of Work in 2023 dictates that enterprises reimagine how they get work done, especially considering the fundamental transformations happening within the realms of talent, technology, and overall business thinking. The Chief People Officer can be a catalyst for “rebooting” the very notions of work, helping the greater organization foster a dynamic culture of inclusion and flexibility while preparing it for the ongoing transformations happening today

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The Future of Work Exchange Podcast, Episode 801: Direct Sourcing Panel Discussion With Beeline, Opptly, Raise, and Talent Solutions TAPFIN

Season Eight of the Future of Work Exchange Podcast kicks off with a dynamic panel discussion on direct sourcing. Rebecca Valladares (Opptly), Brian Hoffmeyer (Beeline), Tim Rhodes (Raise), and Matthew McCartney Waggle (Talent Solutions TAPFIN) join me to discuss the state of direct sourcing, AI’s impact on hiring and recruitment, the future of direct sourcing programs, how skills-based hiring will reshape talent acquisition, and more. Tune in!

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The FOWX Fifteen: Beeline

The FOWX Fifteen is an exclusive series at the Future of Work Exchange that highlights the industry’s innovative and disruptive platforms, solutions, and offerings that are driving the Future of Work movement. These providers are actively pushing talent technology innovation and ushering in a new, digital era of workforce management, staffing, and talent acquisition.

The Background

During The Great Recession of 2007-2008, an era that Ardent Partners and the Future of Work Exchange pegged as “The Perfect Storm” event which triggered the first big spike in utilization of contingent labor, businesses experienced first-hand the ultimate value and impact of non-employee talent. In the span of less than 18 months, the average contingent workforce penetration rate exploded from 10%-to-12% to upwards of 18%.

In the years since, what we now call “the extended workforce” represents not only the future of talent, but, truly, the Future of Work. With nearly half (49.8%) of the typical organization’s total talent comprised of contingent workers at this point in 2024, the very realm of contingent workforce management has traversed beyond a tactical, manual-laden series of tasks into a truly strategic force that sits in the center of a new world of work and talent.

From skills-based hiring and direct sourcing to diverse staffing and forward-thinking, Future of Work-oriented functionality, the contemporary extended workforce necessitates next-generation automation that can fuel total talent intelligence and help realize the definitive value of non-employee talent.

Enter Beeline.

Why They Were Selected

Beeline represents the veritable evolution of extended workforce solutions through its powerful array of artificial intelligence-led functionality, robust services procurement offerings, agile analytics and reporting, and longtime commitment to talent technology innovation.

Beeline has not just revolutionized the facets of contingent workforce technology, though. Beeline Acuity is one of the industry’s most groundbreaking talent intelligence tools: it is an innovative workforce analytics and compliance engine that integrates disparate data from multiple sources into a cohesive view to provide a complete picture of an organization’s workforce.

Acuity’s place alongside the solution’s extended workforce platform (itself a giant leap from traditional VMS automation), its Best-in-Class services procurement/SOW module, and other key offerings (such as the mid-market-focused Beeline Professional and its digital staffing powerhouse, JoinedUp), is a welcome addition to a Future of Work-era provider that continues to be talent-centric, humanity-led, and innovation-driven.

In Their Own Words

“At Beeline, we are honored to be recognized by Ardent Partners and the Future of Work Exchange as a leader in shaping the Future of Work. This accolade reflects our commitment to innovation and our dedication to driving meaningful transformation. As the workforce evolves, so must our approach—moving away from the traditional ‘command and control’ model toward one focused on enablement and oversight. AI plays a crucial role in this shift, empowering organizations to make smarter, faster decisions while amplifying the unique human qualities of judgment, creativity, and empathy. At Beeline, we see AI as the catalyst for unlocking the true potential of the external workforce.” – Colleen Tiner, Chief Product Officer at Beeline

The Outlook

True AI integrated into end-to-end automation? Check. Firm commitment to extended workforce innovation? Check. Candidate- and human-centric solution design that is aligned with the new, progressive era of work and talent? Check. Beeline’s VMS and extended workforce functionality is, and will continue to be, synonymous with the Future of Work movement.

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A New Era for the Future of Work Exchange

Over the past three-plus years, the Future of Work Exchange has delivered on its original vision to become the preeminent think tank, multimedia center, and destination site for professionals and executives across the world to learn more about the changing world of work and talent.

From the evolution of the extended workforce and the continued rise of direct sourcing to the transformation of the workplace and rapid ascension of artificial intelligence, the Future of Work Exchange (FOWX) has provided tens of thousands of business leaders with the research, analysis, and “futurist” insights needed to power the next generation of work optimization.

Today, FOWX is announcing an exciting shift in its publishing model to one that models a more traditional analyst firm – one that relies on subscriptions/memberships to access this great content.

Our Mission: Capture the Essence of the Future of Work Movement

The Future of Work Exchange mission has not changed and will not change: business leaders, solution providers, and every professional that wants on-demand access to the myriad array of forward-thinking workforce management, technology, business leadership, and innovation-led insights will continue to receive these valuable thought leadership content pieces…albeit in a membership fashion. But first…

What Stays the Same?

The Future of Work Exchange has long been lauded since its inception for its deep, empirical analysis of the technology provider marketplace. Given the evolution in “work and talent,” and especially given the Future of Work accelerants that have forever transformed the dynamics of workforce management and business leadership, FOWX will continue to dedicate and even expand its coverage of the AI, direct sourcing, MSP, VMS, RPO, digital staffing, and talent acquisition platforms and solutions that are driving indelible change in the market.

FOWX will also continue to write about and publish articles on the topics that have been considered the fabric of our site, including direct sourcing, next-generation technology, AI, extended workforce management, conscious leadership, DE&I, omni-channel talent acquisition, skills-based hiring, total talent management, etc. (We wouldn’t be who we are without continuing our dedication to these critical topics.)

Access to the Future of Work Exchange Podcast will not change…so keep tuning in!

What’s New? (Membership Has Its Privileges!)

For solution providers and technology platforms that desire access to the Future of Work Exchange and its powerful content, a paid subscription will be required to read the majority of the site’s content – contact us here for pricing and more details. For procurement, HR, talent acquisition, and other business practitioners, a complimentary subscription with a business email will provide this same access FOWX content, articles, etc.

My team and I are very excited to enter this new era at the Future of Work Exchange. Feel free to reach out with any questions, concerns, comments, or feedback.

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