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Contingent Workforce

Why VMS Technology and AI Are Becoming the Strategic Core of Healthcare Workforce Management

Did you miss Ardent Partners’ recent FOWX podcast featuring a discussion with Kelly Rakowski, CEO of Trio Workforce Solutions? The conversation tackled the impact of the extended workforce in healthcare, the pathways ahead for AI in workforce management, and how VMS platforms are serving as “strategic hubs” for contingent workforce management.

In Part Three of this three-part article series, we highlight the major discussion points and a link to the full event.

Why VMS Technology and AI Are Becoming the Strategic Core of Healthcare Workforce Management

Healthcare has reached an inflection point where workforce management, technology, and artificial intelligence are converging to reshape how organizations staff, operate, and care for patients. Vendor management systems (VMS), once viewed as back-office infrastructure for processing contingent labor orders, have now evolved into strategic platforms powering the Future of Work in healthcare. As Trio Workforce Solutions CEO Kelly Rakowski explains, the modern VMS has become a mission-critical hub capable of orchestrating labor strategies across permanent, flexible, and contingent staffing pools, while also harnessing the power of data, automation, and AI to drive smarter, faster decisions.

Traditionally, VMS platforms in the staffing industry emerged to support the operational mechanics of contingent workforce programs: job postings, candidate submittals, credentialing workflows, timekeeping, and invoicing. In healthcare, these functions were vital but insufficient. The sector’s high-stakes requirements including rigorous licensing, clinical credentialing, patient safety standards, and the need for precise experience matching, demanded more specialized technology. Yet for years, VMS adoption in healthcare lagged, and systems were often disconnected from clinical workflows and broader workforce strategy.

That reality has fundamentally changed. The pandemic exposed the limitations of manual processes, fragmented systems, and visibility gaps. Health systems now see contingent labor not as a temporary supplement, but as an essential component of workforce resiliency. Meanwhile, new flexible labor models (e.g., float pools, internal agencies, gig-based marketplaces, and telehealth staffing) require integrated visibility that no spreadsheet or siloed tool can provide.

VMS as a True Command Center

Modern VMS platforms, like Trio’s, have emerged as strategic engines for workforce orchestration. They are no longer passive systems; they are active decision-support platforms that connect supply, demand, credentials, shift data, and financials into a unified ecosystem. According to Rakowski, healthcare organizations increasingly want to manage all workforce modalities (not just contingent talent) within the same platform so they can optimize deployment, minimize premium labor, and make real-time staffing decisions based on predictive needs.

Integration. Integration is at the center of this evolution. Instead of functioning as standalone systems, VMS platforms now interface with HRIS systems, scheduling software, EMRs, payroll systems, and enterprise financial tools. This two-way data flow transforms the VMS into a true command center capable of providing real-time analytics, workforce forecasting, and proactive talent matching. For healthcare leaders, this is invaluable: sudden patient surges, unit-level census shifts, and seasonal fluctuations can be anticipated and addressed before they escalate into staffing crises.

Artificial intelligence. AI amplifies this capability. AI is rapidly becoming the catalyst for the next generation of VMS, offering powerful applications across clinical and staffing workflows. Trio, for example, is deploying AI across three critical domains: candidate submissions, timecard analysis, and contract interpretation.

AI-driven submission evaluation is perhaps the most transformative. Instead of relying solely on manual review, AI agents analyze job requirements, clinician experience, licensure, certifications, and clinical competence to identify the strongest matches instantly. This not only accelerates hiring but increases precision, meaning better fit, reduced turnover, and safer care environments.

Digital workers automating timecard analysis address another chronic pain point in healthcare. Because many health systems still rely on paper timecards or fragmented systems, managers spend hours verifying accuracy and reconciling discrepancies. AI can instantly scan, validate, and flag anomalies, dramatically reducing workload and improving billing accuracy.

Contract analysis. Contract analysis is the third frontier. Physician locum contracts, in particular, are often complex documents with multiple billing rules, travel policies, and compliance clauses. AI can extract, interpret, and operationalize contract language, ensuring accurate billing and preventing costly errors, which are capabilities that were previously impossible at scale.

Despite the growing power of AI, Trio emphasizes a balanced approach: AI is an enabler, not a replacement. Healthcare staffing relies heavily on trust, relationships, and human judgment. Cultural fit, team compatibility, bedside demeanor, and patient-centered communication cannot be evaluated solely by algorithms. AI handles high-volume, repetitive tasks while humans focus on connection, nuance, and clinical alignment.

Looking ahead, the combination of VMS technology and AI will redefine how healthcare organizations build workforce strategies. We will see advances in predictive analytics that forecast staffing shortages months in advance, AI-enabled clinical skill mapping, demand-driven float pool deployment, and fully integrated visibility across permanent and contingent clinicians. For a sector facing nationwide shortages of nurses and physicians, these innovations are not optional — they are essential.

The healthcare workforce ecosystem is becoming more complex, more flexible, and more data-driven. VMS technology, once seen as a transactional tool, is now the strategic backbone of workforce transformation. As organizations navigate rising shortages, cost pressures, and evolving care models, platforms like Trio are shaping a future where AI, data, and human expertise work together to ensure care delivery remains safe, sustainable, and resilient.

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Inside Trio Workforce Solutions: A Modern Approach to Healthcare Talent and Workforce Innovation

Did you miss Ardent Partners’ recent FOWX podcast featuring a discussion with Kelly Rakowski, CEO of Trio Workforce Solutions? The conversation tackled the impact of the extended workforce in healthcare, the pathways ahead for AI in workforce management, and how VMS platforms are serving as “strategic hubs” for contingent workforce management.

In Part Two of this three-part article series, we highlight the major discussion points and a link to the full event.

The healthcare labor market is undergoing significant change, and organizations are increasingly seeking innovative partners to navigate the pressures of workforce shortages, rising patient demand, and the need for more strategic labor models. Trio Workforce Solutions represents a reinvention of how healthcare organizations can blend technology, workforce intelligence, and vendor ecosystem management into a unified platform. The story of Trio — its origins, evolution, and rebrand — illustrates how the healthcare staffing industry is modernizing to meet today’s complexity with smarter, more integrated solutions.

AHSA and the Evolution of Trio

Trio’s roots date back over 20 years to the formation of American Health Staffing Association (AHSA), a managed services provider (MSP) that initially served healthcare organizations in Michigan before expanding into a national provider. AHSA was distinctive from the start: it specialized exclusively in healthcare and operated a vendor-neutral MSP model, ensuring that clients had access to the broadest, highest-quality supplier network. Its mission centered on standardizing credentialing, elevating candidate quality, improving compliance, and serving as a trusted workforce partner for hospitals and health systems.

As AHSA scaled, the complexity of healthcare workforce needs surged. The organization sought a vendor management system (VMS) that could meet the precision required for clinical staffing — licensure validation, credentialing workflows, skills documentation, and nuanced role requirements. Yet the market lacked a VMS designed specifically for healthcare’s operational and regulatory realities. Instead of adapting generic tools, AHSA made a bold decision: it built its own.

That platform became Trio. Launched in 2018, Trio was intentionally designed around the “three” essential constituencies in the staffing ecosystem: the client, the staffing supplier, and the MSP. The goal was to create an intuitive, healthcare-specific platform that offered a seamless experience for all parties, including clinicians navigating submittals, credentials, and assignments. The company later expanded Trio with specialized locum tenens capabilities, noting that locums staffing lagged behind nursing in digital transformation and required purpose-built functionality.

AHSA and Trio Unite Under One Brand

However, rapid growth created an internal divide. Trio had evolved into a SaaS platform with its own customer base — in some cases independent of the MSP business. Each arm of the company had its own priorities, sometimes competing with one another. Meanwhile, clients were demanding more innovation, more integration, and more ability to manage their entire workforce (not just contingent labor) through a single strategic platform.

Recognizing the shift in market needs, Rakowski and her leadership team united AHSA and Trio under one brand: Trio Workforce Solutions. The rebrand, officially launched in October, reflects a modern, platform-driven organization that integrates technology, data, and services to create a seamless workforce management ecosystem. The goal is not simply to manage contingent staffing, but to power the entire workforce lifecycle — from demand forecasting to talent acquisition, from compliance to analytics, and from labor optimization to supplier performance.

Trio’s platform-centric model allows it to bring innovation to market more quickly while addressing the nuanced needs of healthcare’s workforce environment. The company envisions VMS not as an administrative tool but as a strategic workforce hub. With hospitals increasingly building internal float pools, launching internal travel programs, and assembling their own flexible resource pools, Trio’s platform enables clients to manage these emerging models alongside external contingent labor — within one integrated system. This shift also supports healthcare organizations exploring more self-managed models, giving them control, visibility, and seamless access to their workforce data, even if their partnership model evolves over time.

Preparing for the Complexities of Modern Healthcare

Another key differentiator is Trio’s commitment to the human side of healthcare staffing. Rakowski explained that while technology is essential, healthcare is ultimately a people business. Clinical cultural fit, care team cohesion, patient interaction, and trust remain core criteria for successful placements. To strengthen alignment, Trio has expanded its clinical management team, adding experienced clinicians who help screen candidates, assess fit, and ensure readiness. This enhances matching precision and reduces burden on hiring managers, who historically bore much of the clinical screening responsibility.

As workforce shortages deepen — with expected deficits of up to 15% for registered nurses and more than 100,000 physicians — Trio is positioning itself as an innovation partner prepared for the complexity of modern healthcare. Internal innovation programs, a strong data and AI team, and an integrated services-and-technology model ensure that Trio continues advancing how healthcare systems manage their labor needs at scale.

Trio’s evolution reflects a larger trend in healthcare: the need to bring together multiple workforce solutions into a unified, intelligent platform. The company’s rebrand is more than cosmetic — it symbolizes the future of healthcare workforce management, where technology, human expertise, and trusted partnership converge. As healthcare leaders look ahead, Trio Workforce Solutions stands as an example of how to blend operational precision with modern innovation to support clinical excellence and organizational resilience.

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The Transformation of Healthcare Contingent Staffing in a Post-COVID World

Did you miss Ardent Partners’ recent FOWX podcast featuring a discussion with Kelly Rakowski, CEO of Trio Workforce Solutions? The conversation tackled the impact of the extended workforce in healthcare, the pathways ahead for AI in workforce management, and how VMS platforms are serving as “strategic hubs” for contingent workforce management.

In Part One of this three-part article series, we highlight the major discussion points and a link to the full event.

The healthcare workforce has undergone a remarkable transformation over the past decade, shaped by shifting patient demands, structural workforce shortages, new care delivery models, and the seismic shock of the COVID-19 pandemic. Few industries were as deeply affected as healthcare, where contingent labor (particularly travel nurses and locum tenens physicians) became an essential strategic lever for maintaining operations and protecting patient care. As Kelly Rakowski, CEO of Trio Workforce Solutions, explains, the story of healthcare staffing today cannot be told without understanding the forces that converged before, during, and after the pandemic.

Fragility of the Healthcare Workforce

Even before COVID-19, the use of contingent staffing had been steadily increasing. Healthcare has always faced unpredictable demand, shaped by seasonality, regional demographics, and emergent public health needs. Volume spikes in respiratory illnesses during winter months, fluctuating elective procedure schedules, and migration patterns in states like Florida or Arizona create inherent variability in staffing needs. Rather than staff for the highest-demand peaks (an approach that would be financially unsustainable), health systems historically staffed to the median and relied on contingent clinicians to smooth the variability. Travel nursing emerged as the dominant mechanism for filling these short-term shortages, structured around the familiar 13-week assignment model that historically aligned to maternity leaves and later became the staffing industry standard.

However, a more complex challenge was simultaneously brewing: a widening gap between the supply and demand for clinical talent. Retirements among physicians and nurses were increasing, and post-graduate medical education slots (controlled by federal regulation) limited the influx of new physicians. Nursing schools faced their own bottlenecks, primarily a shortage of qualified faculty. This created structural workforce fragility well before COVID-19 accelerated the crisis.

When the pandemic hit, contingent staffing became a national lifeline. Historic surges in patient acuity required tens of thousands of travel nurses and locum clinicians to rapidly shift to hotspots across the country. At the same time, clinicians were contracting COVID-19 themselves or quarantining, further widening staffing gaps. Utilization skyrocketed, and so did compensation rates, reflecting the risk environment and dire need. Health systems confronted unprecedented expenses while also suspending elective procedures, which is their primary revenue engine.

External Workforce Prioritization

As the pandemic receded, several powerful dynamics persisted. First, burnout skyrocketed. Many clinicians retired early or left the profession entirely, cementing long-term shortages. Second, permanent staff began demanding flexibility similar to the rest of the labor market, catalyzing internal travel programs, float pools, and hybrid workforce models. Third, the visibility of contingent labor costs dramatically increased. Boards of directors and senior executives, many of whom were never historically involved in staffing decisions, now saw workforce resilience as a top organizational priority. Industry surveys of healthcare CEOs repeatedly place workforce challenges at the very top of strategic concerns.

Today, while bill rates have normalized to pre-pandemic levels (adjusted for inflation and new compensation baselines), utilization remains elevated, registering roughly 50% higher than before COVID-19. Health systems are incorporating contingent labor into long-term workforce strategies rather than treating it as a temporary emergency tool. Innovation has accelerated: internal staffing agencies are emerging within large systems, local gig-based marketplaces are gaining traction, and multi-skilled float pools are helping improve flexibility without over-extending permanent staff.

Yet complexity remains exceptionally high. Credentialing, licensure, compliance standards, and cultural fit are all vital, especially because clinical roles involve life-or-death responsibility. Technology is increasingly relied upon to support precision matching, skills verification, experience alignment, and predictive staffing needs. The rise of AI-enhanced tools is helping heal long-standing inefficiencies that were once managed manually across spreadsheets, fragmented systems, and siloed operational teams.

A New Era for Healthcare Staffing

Healthcare’s contingent workforce is no longer a secondary staffing strategy; it is a cornerstone of workforce resilience. As Rakowski emphasizes, the industry must now focus on optimizing the entire workforce, including permanent, local flexible, and contingent, through smarter models, stronger technology, and a more human-centered approach. The pandemic accelerated what was already inevitable: healthcare staffing has entered a new era defined by adaptability, strategic workforce planning, and a commitment to ensuring safe, high-quality care despite ongoing shortages.

The future will belong to organizations that understand how to integrate flexibility with operational excellence — and how to support clinicians with the tools, data, and environments they need to thrive.

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What Is the Future of Work for Your Organization?

Ardent Partners and Future of Work Exchange (FOWX) conduct a variety of workplace and Future of Work research. In this new series, we’re taking a deep dive into a chart from a recent research effort and providing analysis to bring you the latest technology trends impacting today’s workforce.

This week, we explore “What is the Future of Work to Your Organization.” The Future of Work is no longer a distant concept. It unfolds every day across organizations of every size and industry. The way people work, collaborate, and create value is undergoing profound transformation, driven by technology, changing workforce dynamics, and evolving human priorities. As companies navigate this new era, one thing is clear: Success will depend on balancing digital innovation with human-centered strategies.

Recent survey results from Ardent Partners and FOWX offer an insightful view of what enterprises view as the Future of Work within their four walls:

73% — Digitization frees humans for strategic and creative work

72% — Continued growth of the contingent workforce

71% — Data-driven decision-making becomes a core strategy

67% — Focus shifts to adaptability, problem-solving, and critical thinking

63% — More of a focus on mental health and worker wellness

54% — A focus on purposeful and meaningful work.

Digitization as the great enabler. Nearly three-quarters of organizations (73%) believe that digitization will free humans to focus on more strategic and creative work.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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Total Workforce Intelligence: The Next AI Frontier

Artificial intelligence is reshaping every aspect of business, and contingent workforce management is no exception. What began as basic automation has evolved into intelligent systems capable of understanding context, anticipating needs, and guiding strategic decisions. The result is a more connected, more agile approach to managing the total workforce — one that blends internal and external talent into a single, intelligent ecosystem.

AI and the Opportunity for Insight

AI’s initial impact on contingent management was largely operational. Tools could help write better job descriptions, recommend skills, or extract details from statements of work. These efficiencies saved time and improved accuracy, but the real potential of AI lies in its ability to generate insight. Modern AI solutions now act as digital assistants, capable of answering questions such as: How many workers are nearing assignment completion? Where do we face cost overages? What skills are most in demand across projects?

SAP’s AI-powered assistant, Joule, is an example of this evolution in action. By allowing users to interact with their data in natural language, it transforms how workforce leaders access and act on information. Instead of manually searching through reports or dashboards, leaders can ask Joule questions and receive contextual answers drawn directly from their systems. The assistant can even take actions, such as creating job requisitions, identifying candidates, or flagging compliance risks, thus saving significant time and effort.

The integration of SAP Fieldglass and SAP SuccessFactors further amplifies this intelligence. Together, they create a unified view of both internal and external talent. This seamless connection enables total workforce visibility, where leaders can view full organizational charts, track skill distributions, and understand labor costs across the enterprise. It is no longer just about managing different talent types — it is about understanding the entire ecosystem as one connected network.

Visibility Extends into Total Workforce Intelligence

The next frontier is total workforce intelligence. This concept extends beyond visibility to deliver predictive insights and scenario modeling. For example, AI can now analyze workforce data to recommend the optimal mix of internal and external workers for specific roles or regions. It can evaluate market trends, assess risk exposure, and even simulate how shifts in hiring strategy could impact cost or performance. These capabilities turn workforce management from a reactive function into a proactive, strategic advantage.

The implications extend beyond large enterprises. AI is democratizing access to insight and efficiency, enabling smaller organizations to compete with the scale and sophistication once reserved for global corporations. As AI tools become more accessible, smaller staffing firms and independent contractors can deliver specialized value with unprecedented precision.

Ultimately, the power of AI in workforce management lies in connection. The more data systems share, the more accurate and valuable AI insights become. A harmonized data model, like that within SAP’s ecosystem, ensures that every decision — from sourcing to compliance — is based on real-time, holistic information.

The Future of Work will be defined by this intelligence. Total workforce management powered by AI is not a distant vision; it is already reshaping how organizations think about talent, agility, and value creation. The question is no longer whether AI will transform workforce management, but how quickly businesses can harness its potential to lead the change.

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Digitizing the Contingent Workforce: From Visibility to Intelligence

Did you miss Ardent Partners’ recent FOWX podcast, A Conversation With Mark Harris, VP, Head of Product Marketing for SAP Fieldglass, that delivered a spirited discussion on the state of the extended workforce, how AI is powering next-generation hiring, the reality of total talent management, and much more?

In Part Two of this two-part article series, we highlight the major discussion points and a link to the full event.

Digitization was treated for many years as a long-term goal for contingent workforce programs — important, but not urgent. That is no longer the case. The complexity of today’s labor market has made digital transformation a necessity, not a luxury. The ability to manage, analyze, and optimize external talent in real time is now fundamental to business agility.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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The Evolution of Procurement’s Role in Contingent Workforce Management

Did you miss Ardent Partners’ recent FOWX podcast, A Conversation With Mark Harris, VP, Head of Product Marketing for SAP Fieldglass, that delivered a spirited discussion on the state of the extended workforce, how AI is powering next-generation hiring, the reality of total talent management, and much more?

In this two-part article series, we highlight the major discussion points and a link to the full event.

For decades, procurement and workforce management operated in an environment defined by predictability. Global stability allowed enterprises to optimize for efficiency, streamline supply chains, and assume that business continuity was a given. Those days are gone. Over the past five years, the landscape has shifted dramatically, reshaping not only how companies source goods and services but also how they approach labor.

The contingent workforce market sits at the center of this transformation. The disruptions of the pandemic, geopolitical tensions, and a changing demographic landscape have converged to make external labor a board-level priority. Organizations can no longer afford to treat contingent labor as a secondary or transactional function. Instead, it has become a key lever for cost control, flexibility, and innovation.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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The State of the Extended Workforce

With nearly 50% (49.7%, according to Ardent Partners and Future of Work Exchange research) of the total workforce now classified as “extended,” organizations can no longer afford to treat contingent workforce management as a tactical function. Instead, it’s time to reimagine hiring, recruitment, and talent acquisition as strategic levers that drive enterprise agility and long-term value. The widespread integration of non-employee talent into the broader workforce ecosystem presents a clear opportunity: businesses can tap into the flexibility and responsiveness of this segment to better navigate today’s fast-changing corporate landscape.

Ardent/FOWX research highlights a central challenge facing workforce leaders: the inability to adapt during periods of disruption. This stems from two interconnected issues:

  1. Limited access to high-quality talent, as 73% of businesses face today. The job market is…volatile? Shaky? Tight? There are too many words to describe the labor market today and not enough to string together a proper response. Tariffs, economic shifts, supply chain disruptions, weird RTO battles, etc.; there is so much happening within the world of hiring and recruitment that it can be tough to find the right candidates, let alone at the right price with the right timing with the right skills. I know, I know…it’s tough.
  2. An enterprise-wide lack of organizational agility, an issue in 71% of enterprises. “Agility” is sometimes more than a strategy and more of a strategic state-of-being; that said, agility, when peeled back a bit layer-by-later, essentially translates into the ability for the average organization to respond dynamically to real-time challenges and obstacles. Much easier said than done in a world when the stock market is booming but supply chains are strained, talent is scarce, and customer expectations shift overnight.

Addressing these gaps requires a transformative shift in leadership and functional mindset, where extended workforce strategies are aligned with broader business goals and powered by modern talent technologies within the greater talent tech ecosystem.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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Why Senior Talent Is Powering the Future of Work

Over the past few years, a surprising workforce trend has taken shape: retirees are heading back to work. What began as a side effect of the Great Resignation has evolved into a full-fledged “unretirement” movement. In 2025, as the labor landscape shifts and businesses face skills shortages, experienced professionals are reentering the workforce in growing numbers — bringing with them valuable expertise, adaptability, and a renewed sense of purpose.

The pandemic triggered a historic wave of early retirements as millions of older workers left the labor force between 2020 and 2022. Health risks, caregiving demands, and financial security amid rising asset values all contributed to that decision. But as economic conditions stabilized (and inflation, healthcare costs, and market volatility began to weigh on retirement savings), many of these workers decided to return.

Recent data from the Indeed Hiring Lab and the U.S. Bureau of Labor Statistics show that labor participation among older Americans has steadily climbed back toward pre-pandemic levels. Many “unretired” professionals are now seeking part-time, contract, or remote roles that allow flexibility and continued engagement without the pressure of traditional full-time employment.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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Human-Centered Strategies for the Future of Work

Did you miss Ardent Partners’ recent FOWX podcast, A Conversation With Chris Radvansky, Principal Consultant for RAD Consultants, that delivered a spirited discussion on AI in the talent technology ecosystem, the impact of the extended workforce, and much more?

In part two of this two-part article series, we highlight the major discussion points and a link to the full event.

Human-Centered Strategies for the Future of Work

In an era marked by economic volatility, rapid technological change, and evolving workforce expectations, one truth remains: Individuals and organizations alike are defined by the decisions they make in the face of uncertainty. While macroeconomic conditions set the stage, progress often depends less on external forces and more on how leaders, teams, and workers respond in the moment. The extended workforce industry offers a clear example of how resilience, trust, and human-centered strategies can transform challenges into opportunities.

Lessons from Past Economic Shifts

History demonstrates that disruption often accelerates change. During the Great Recession of 2007–2009, businesses faced unprecedented pressure to adapt. One of the most significant outcomes was the surge in contingent labor adoption. What had previously been viewed as a stopgap measure, such as bringing in temporary workers to cover absences or fill short-term roles, became recognized as a strategic tool. Organizations realized that external talent could deliver not only cost savings but also flexibility, scalability, and access to specialized expertise.

That period marked what many call the “great awakening” for the contingent workforce. Since then, reliance on nontraditional labor has continued to rise steadily, shaping how enterprises balance agility and cost efficiency. Fast forward nearly two decades, and the external workforce is now a core component of enterprise strategy. The lesson: even in downturns, organizations can harness workforce innovation to emerge stronger.

Balancing Optimism and Realism

Today’s environment carries its own set of uncertainties. Depending on whom you ask, the outlook may seem optimistic or bleak. Yet within the industry, there is a palpable sense of excitement. Advances in technology, particularly artificial intelligence, are opening new possibilities for talent management, sourcing, and program optimization. At the same time, the human side of work (e.g., empathy, emotional intelligence, and relationship-building) remains as critical as ever.

Unlike other industries where automation can dominate, the talent space is rooted in people. Recruitment, engagement, and workforce strategies depend on understanding human needs and motivations. For that reason, optimism in this field isn’t unfounded; it reflects the recognition that innovation and humanity can coexist and even reinforce each other.

Trust as the Foundation of Value

For solution providers in the workforce ecosystem, success rarely comes overnight. Long sales cycles are the norm, not the exception. That’s because buying organizations need more than a product demo — they need trust. Trust that the provider will deliver on promises. Trust that they are not a fleeting startup but a long-term partner. Trust that they understand the buyer’s “why” and can align with it.

Building this trust requires consistent effort: case studies that demonstrate impact, thought leadership that conveys vision, and relationship-building that proves commitment. The most successful providers don’t just sell technology or services; they articulate a purpose that resonates. As Simon Sinek’s well-known framework suggests, organizations must begin with “why” (their core reason for existing) before moving to the “how” and “what.” In workforce management, the most compelling “why” often ties back to enabling people to thrive.

The Human Core of the Future of Work

Despite the rise of AI, automation, and digital platforms, the Future of Work remains undeniably human. Humans are not disappearing from the equation. Rather, their roles are evolving. To remain relevant, workers and leaders alike must embrace adaptability, versatility, and constant learning. Having a “finger on the pulse” of industry trends is no longer optional — it’s essential.

Networking, building relationships, and exploring new applications of one’s skills are critical strategies for individuals. For organizations, success depends on cultivating cultures that value people, emphasize collaboration, and align work with purpose. The most resilient enterprises are those that integrate technology without losing sight of the empathy, trust, and human connection that define meaningful work.

Moving Forward with Purpose

The lesson from both past and present is clear: while macroeconomic forces shape the environment, individuals and organizations shape outcomes. Contingent labor’s rise during the Great Recession illustrates how adaptation can unlock new value, and today’s blend of technological innovation and human-centered strategies offers similar promise.

Ultimately, the Future of Work is not dictated solely by external factors. It is defined by the choices leaders make, the trust they build, and the purpose they pursue. In an uncertain world, that combination of innovation and humanity is what will carry organizations—and their people forward.

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