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What WorkLLama’s $50M Funding Means for the Direct Sourcing Arena

Direct sourcing dominates many of the talent-oriented discussions in our wonderful industry today more so than ever before. Heading into the months before the pandemic began, Ardent Partners and Future of Work Exchange research found that direct sourcing strategies and talent pool development were the top two priorities heading into 2020.

The omniscience of those findings was on point: for the first 18 months or so of the pandemic, direct sourcing exploded due to its ability to drive real workforce scalability (in a time when it was needed most) and improve the candidate and hiring manager experiences. Now that the pandemic is waning and entering an endemic state, direct sourcing is still as vital as ever to businesses that focus on candidate centricity and a talent-led approach to workforce engagement.

Last week, WorkLLama, one of the industry’s leading direct sourcing technology platforms, announced that it had secured $50 million in funding (organized and facilitated by Fairpoint Partners). Now, funding in HR tech is not a rare event, however, within the direct sourcing space, this represents so much more than an innovative solution garnering significant funding.

WorkLLama’s suite of technology does not just fall under the greater “direct sourcing” banner, but rather reflects the “Direct Sourcing 2.0” model that Ardent Partners and the Future of Work Exchange pioneered 18 months ago to reflect the next generation of innovation that has contributed to the future of the direct sourcing technology industry.

“I’ve been lucky to have been involved first-hand since direct sourcing was introduced to the market many years ago,” said Kevin Poll, WorkLLama’s SVP of Strategy and Business Development. “Fast forward to today and seeing the market demand for next-gen direct sourcing technology, it’s exciting and validates the market opportunity and the belief in our innovation and growth. Not only will we help all talent connect to meaningful work, but I’m also personally looking forward to how this investment will allow us to continue advancing the platform to help underrepresented communities.”

WorkLLama has become a leading direct sourcing platform not just because of their overall commitment to the arena, which has been apparent since they entered the enterprise market back in 2016, but rather because the company has leveraged progressive thinking to fuel a new era of direct sourcing, ATS, and end-to-end talent management functionality. The WorkLLama platform, including its unique Sofi bot, offers users with advanced functionality, artificial intelligence, access to superior talent, an enhanced candidate experience, and the enablement of repeatable and scalable direct sourcing processes all contribute to a more advanced direct sourcing program.

“WorkLLama was established in 2016 to solve long-standing challenges within the talent attraction, engagement, nurturing, and retention space,” said Saleem Khaja, COO and co-founder. “Since our inception, we’ve led with the most robust, client-centric, and configurable solution available, with a central mission to provide the highest-level consumer-like experience to talent. This funding is an important milestone in our journey to enable both organizations and talent to become even more successful.”

The massive level of funding here speaks volumes about the direct sourcing technology industry for several reasons:

  • Direct sourcing has moved beyond the “peripheral platform” spectrum within the talent technology ecosystem. Just a few years ago, direct sourcing solutions were considered peripheral technology; that is, platforms that contributed to extended workforce management and talent acquisition without the standing of Vendor Management Systems and HRIS solutions. Today, that has changed. WorkLLama’s funding is a direct reflection of the criticality of these platforms in driving better candidate outcomes and optimizing talent engagement and recruitment.
  • Artificial intelligence is now table-stakes for any technology in the workforce solutions market. One of WorkLLama’s leading-edge innovations is the application of AI and machine learning throughout the platform, which shines in its candidate nurture functionality and particularly its Sofi conversational bot. Sofi harnesses the power of AI to automate and facilitate candidate communication and engagement; the WorkLLama platform also leverages AI to catalyze digital recruitment and referral management, two attributes of direct sourcing that are crucial for programmatic success.
  • The candidate experience and the hiring manager experience are paramount. One of the more interesting developments in the direct sourcing technology arena is the commitment to and focus on “experience-led” aspects of talent acquisition. With a volatile labor market, the candidate experience is, of course, critical (something that WorkLLama achieves through its deep nurture and engagement functionality). What has also become important, however, is the hiring manager experience by arming these professionals (and other talent acquisition leaders) with robust offerings that can facilitate skills assessment, develop deep talent communities, and streamline talent engagement and hiring.

“CEO, CHRO, and CPO leaders face unprecedented challenges as they evaluate new workforce strategies to find and engage talent in today’s market,” said WorkLLama’s CEO and co-founder, Sudhakar Maruvada. “WorkLLama’s growth, especially in direct sourcing, shows that these leaders are invested in innovative solutions to keep up with the changing landscape of work and workers. This investment will allow us to continue to build on our key differentiators and mission of treating candidates like customers.”

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FOWX Notes, March 3 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • Direct sourcing and workforce solutions platform WorkLLama announced a series of $50M strategic investments. The new funds will enable the innovative tool with a variety of advantages, including possible acquisitions, a continued commitment to direct sourcing innovation, etc. This level of investment translates into the ability for WorkLLama to continue its long track record of progressive automation in the digital recruitment and total talent management arena.
  • Opptly announced that it is has completed its the integration of its platform with major extended workforce and VMS solutions provider Beeline. The integration with Beeline’s direct sourcing API suite will deliver an advanced, seamless means of connecting enterprises with the best-aligned, best-fit talent via Opptly’s industry-leading AI-fueled functionality.
  • Talent management platform LiveHire announced its acquisition of Arrived Workforce Connections, Inc. Arrived’s shift management and mobile-led matching application will be powerful addition to LiveHire’s already-robust suite of offerings. In corresponding news, Arrived’s CEO, Jennifer Byrne, will join LiveHire as its Global Chief Product and Technology Officer. Antonluigi “Gigi” Gozzi, LiveHire’s co-founder, Executive Director, and Chief Product and Technology Officer, will transition out of his executive role.
  • The Fed’s record rate hikes have done little to cool the hot job market, as unemployment claims dropped once again. A seventh straight week of claims under 200,000 means that unemployment has remained at a level not experienced since 1969.
  • Thoma Bravo, a Chicago-based software investment firm, has officially completed its acquisition of business spend management (BSM) platform Coupa Software. Announced back in September, Thoma Bravo has finalized the massive $8B transaction. Coupa’s wide range of spend management offerings includes Coupa Contingent Workforce, its dedicated VMS tool for the extended workforce industry.
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A Time for Workforce Management Innovation

Humans are what drive the Future of Work today. What it all comes down to, in essence, is that a business relies on its people to get work done, to survive, and to thrive. The workforce has undergone some seismic shifts over the past several years, from the rise of the extended workforce to non-employee talent becoming a source of real enterprise agility.

Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses leveraged more contingent workers and sources of external talent in 2022 than in 2021, a powerful statistic that represents the relative power of the extended workforce, its overall value, and its impact on enterprise operations.

Considering that the specter of an economic recession lingers, as well as Year Four of the Pandemic That Will Not End, this means that now, more than ever before, businesses will require Best-in-Class strategies and solutions for engaging the best-fit, best-aligned talent, and, of course, managing it in a frictionless way.

What this means, of course, is that the workforce solutions market is what will set the tone for enterprises as they reimagine their outlook for 2023 and ensure that talent-fueled agility is the foundation for success in the year ahead.

The great news, though, is that this technology industry is abound with innovation. Heavyweight platforms like Beeline bring cutting-edge workforce management functionality and a talent-centric focus that will assist enterprises in achieving true total workforce management, while solutions such as Magnit seamlessly connect top-tier direct sourcing, services procurement, DE&I, total talent intelligence, and VMS technology under a frictionless platform approach. SAP Fieldglass continues to innovate around its idyllic blend of VMS, services procurement, and candidate management functionality, all of which are built on a foundation of high-powered analytics and intelligence offerings. Prosperix brings a truly unique “VMS network” vision to life through its next-generation solution, and VNDLY (a Workday company) converges procurement-centric solutions with the HR bliss of the Workday suite of technology. Coupa Software’s contingent workforce tool is an exemplary confluence of VMS technology, business spend management automation, and real-time talent visibility.

Technologies like Opptly are redefining talent acquisition via artificial intelligence-fueled functionality and dynamic candidate matching tools. LiveHire represents the convergence of deep direct sourcing, ATS, and CRM technology and real total talent management solutions. WorkLLama is a strong reflection of “Direct Sourcing 2.0,” in which robust, end-to-end workforce management technology catalyzes progressive candidate-focused functionality. HireGenics brings the power of enterprise brand management, “MSP 4.0” innovation, and diversity-led solutions to the direct sourcing arena. Worksuite (formerly Shortlist) continues to provide enterprises with an all-in-one, flexible platform that combines the power of VMS, digital staffing, and services procurement. HireArt’s unique approach converges workforce management functionality with forward-thinking talent curation, direct sourcing, and compliance management tools.

The realm of digital staffing is also actively contributing to the workforce innovation arena. Upwork, a giant in the talent marketplace solutions landscape, offers wide-scoping workforce management technology that is built on perhaps the world’s largest talent community. Toptal continues to revolutionize what “workforce agility” means to the modern business by enabling development of fully-scalable teams of top-tier, remote talent. The Mom Project’s continued evolution reflects their commitment to diverse talent acquisition, streamlined talent engagement operations, and Best-in-Class enterprise technology. Talmix leverages global talent intelligence and next-level automation to revamp the talent acquisition process.

Catalant‘s Expert Marketplace is more than a digital staffing solution, offering 80,000+ experts and freelancers in an enterprise platform that facilitates project-scoping, team management, payments, and compliance and risk management. GR8 People‘s innovative “Everyone Platform” is a stout, end-to-end tool that encompasses the best of recruitment technology, direct sourcing, ATS, and CRM that enables total talent management and a revolutionary candidate experience.

Artificial intelligence and next-level analytics are now front-and-center in the world of workforce management technology. HiredScore is an AI-fueled platform with “talent orchestration” technology that is perfectly-aligned with the evolving world of work’s need for real-time talent intelligence. Glider.ai continues to revolutionize candidate intelligence through assessment, interviewing, and engagement innovation.

With talent as the very nexus of the contemporary enterprise in 2023 and a linchpin to true business and workforce agility, organizations have access to the dynamic solutions that can transform talent acquisition, reimagine talent engagement, and spark next-generation workforce management.

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Managing the Extended Workforce Requires Agile Automation

A few weeks ago, I had the pleasure of joining VMS and extended workforce platform Beeline for an exclusive webcast focused on transformative technology’s role in the Future of Work movement. Alongside Lesley Walsh, the solution provider’s VP of Client Relationship Management, the event discussed how the new world of work and talent requires agile automation to navigate an uncertain 2023, as well as the role of extended workforce technology in supercharging contingent workforce management (CWM) programs and initiatives.

Lesley and I not only chatted all things Future of Work (including the state of work today, the volatile labor market, etc.) and “human”-led concepts (such as empathy-driven leadership and more flexible, human-focused enterprise thinking), but also revealed some brand-new research findings from the Ardent Partners/Future of Work Exchange research study, Why the Extended Workforce (and Future of Work) Requires Agile Automation…which can be accessed here. And, enjoy an excerpt below:

The Future of Work Exchange frequently states: “Flexibility is the Future of Work.” The ultimate state of “work optimization” is more than reimagining specific facets of enterprise operations. In essence, there are three main tenets of the Future of Work movement: 1) the evolution of talent engagement and talent acquisition, 2) the impact of new technology and innovation, and 3) the transformation of business leadership.

The extended workforce of 2023 comprises nearly half of the average company’s total talent (47.5%); the growing size and strategic impact of this workforce requires that businesses leverage tactical and strategic efficiencies to get work done effectively and adeptly. Extended workforce management, much like typical CWM, requires end-to-end efficiencies and high flexibility. These operational elements allow executive leaders to shift, scale, and re-form their workforce initiatives as shifts in economic and global markets arise.

In 2023, the fluid and evolving nature of the extended workforce means that businesses must navigate uncertainty while ensuring that top-tier talent is engaged and sourced effectively. While more mature CWM programs can withstand these new, converged pressures, all businesses must move from tactical to strategic when engaging and managing their extended workforce to drive the most value from these unique skillsets and expertise.

“Traditional” elements such as cost savings and time-to-fill rates are obviously crucial attributes to any extended workforce management program. However, it is the way enterprises blend contemporary nuances of today’s evolving talent architecture that determines how they will thrive in 2023.

Download the new research study here, and, if you missed last month’s webcast with Beeline, check out an on-demand replay here.

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Key Providers for 2022: Talent Solutions TAPFIN

The Background:

The Future of Work dictates one main measure: enterprises must evolve alongside specific global factors or fail to thrive in an increasingly-dynamic business arena. The world of talent and work has certainly played a major role in this progression, with many attributes of workforce management, talent acquisition, and talent engagement forcing businesses to reimagine the ways they find, source, and manage their candidates and workers.

Today, businesses require robust solutions that enable them with the proper tools and strategies to tackle this new world of work; “traditional solutions” are no longer considered as such, with Managed Service Providers (MSP) evolving in parallel to the ecosystem around them by providing deeper offerings such as direct sourcing, DE&I support, advanced services procurement, and next-generation talent acquisition.

Enter Talent Solutions TAPFIN.

Why They Were Selected:

Powered by staffing giant Manpower Group and driven by over 40 years of industry-leading success, Talent Solutions TAPFIN has long been a dominant player in the workforce management landscape. Its robust blend of contingent workforce/MSP, RPO, and Right Management offerings positions the company as a leader in the extended workforce industry.

The solution’s innovative PowerSuite technology stack allows the company to effectively blend its Best-in-Class offerings, while TAPFIN’s powerful IntelliReach analytics portal and data visualizer converges artificial intelligence-led data with various third-party sources (client, suppliers, market, etc. data) to provide customers with scenario-building and predictive analytics capabilities.

An early dynamo in the direct sourcing space, Talent Solutions TAPFIN also offers robust services and technology in this arena through the PowerSuite stack and a comprehensive ecosystem of top direct sourcing platforms.

In Their Own Words:

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, and Talent Solutions – creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality, and Disability and in 2022 ManpowerGroup was named one of the World’s Most Ethical Companies for the 13th year – all confirming our position as the brand of choice for in-demand talent.

Talent Solutions TAPFIN brings together our RPO, TAPFIN, and Right Management offerings to deliver technology-enabled, innovative workforce solutions to our clients. Our integrated solutions provide end-to-end, data-driven solutions for talent attraction, acquisition, development and upskilling, and retention at scale.

The Outlook:

Talent Solutions TAPFIN is a pioneer in two distinct senses: 1) it is still considered an original powerhouse MSP-led organization that was one of the first distinct managed service leaders in the market decades ago, and, 2) it has evolved its offerings in such a way that it is a true, Future of Work-oriented MSP that can provide innovative value to the modern business in many meaningful ways.

TAPFIN was one of the first MSPs to go to market with a remote work offering when the COVID-19 pandemic hit; in today’s frenetic world of work, the ability for an MSP to blend remote and hybrid work support into the fabric of its core solutions (such as how users engage, source, onboard, and track remote candidates) is a pure differentiator.

In addition to the aforementioned offerings, other attributes of Talent Solutions TAPFIN’s arsenal such as its advanced services procurement offering (which blends internal expertise and vested partnership approaches to boost negotiation power and enhance supplier relationships) and embedded DE&I prove that the solution is the ideal complement to a Future of Work-led business world.

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Key Providers for 2022: Magnit

The Background:

In addition to the many accelerants brought about by the Future of Work movement over the past few years, there has been another evolution that has been steadily aligning itself alongside the greater transformation of work, talent, and business leadership: the full-on progression of Managed Service Provider (MSP) and Vendor Management System (VMS) solutions and their parallel advancements with the fluid concepts of work optimization.

Enterprises today require advanced solutions that can not only transform the way they find, engage, source, and manage talent, but also technology that positions them to not only survive, but truly thrive as the business arena continues to evolve at a rapid clip.

Enter Magnit.

Why They Were Selected:

Over the past two years, Magnit (formerly PRO Unlimited) has redefined the “MSP” and “VMS” acronyms by introducing its Integrated Workforce Management Platform, an end-to-end platform that addresses the critical elements of contingent workforce management as well as services procurement, SOW management, direct sourcing, next-generation analytics, and intelligence-led service offerings.

When the solution rebranded to Magnit just two months ago, it represented a culmination of aggressive market activity that has coalesced into one of the market’s most robust workforce management providers. Through major industry acquisitions (WillHire, GRI, Workforce Logiq), unique partnerships (eightfold, Ceridian, etc.), and new product launches (Direct Source PRO, NorthStar, etc.), Magnit has reinvented the role of workforce technology within the Future of Work movement…and now has become a frictionless source of end-to-end automation and innovation.

In Their Own Words:

Magnit™ is a global leader and pioneer in contingent workforce management. Our industry-leading Integrated Workforce Management (IWM) Platform is supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence. It enables companies to optimize talent and diversity goals while achieving operational and financial success. With Magnit, companies can adapt quickly to the evolution of work to grow their extended workforce with greater agility, transparency, and speed. Visit magnitglobal.com.

The Outlook:

Two years ago, when the company was still known as PRO Unlimited, CEO Kevin Akeroyd laid out a firm vision for the solution’s future: become a true workforce management technology platform that could serve as a seamless foundation of automation and high-touch managed services for an evolving world of work.

Magnit has realized that bold vision and then some: the solution is a market leader that excels in several arenas, including driving real workforce agility, providing total talent intelligence, redefining talent acquisition, emboldening the power of advanced services procurement, and establishing a core foundation of dynamic functionality and white-glove service. The company has become a Best-in-Class center of transformation for key elements of the modern workforce, particularly direct sourcing, world-class data, and vigorous analytics that can drive strategic value.

The Future of Work movement is a progressive set of ideals that represents the convergence of technological and essential accelerants that have forever changed the way businesses get work done. Magnit is a true reflection of these transcendent advancements, serving as a quintessential platform for today’s revolutionary world of work and talent.

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Key Providers for 2022: Opptly

The Background:

Omni-channel talent acquisition has become a powerful way for enterprises to thrive in today’s evolving world of work. Businesses have realized, especially with a Great Resignation-fueled backdrop, that top-tier talent is not always available in a localized fashion or even through the traditional outlets that have carried the organization’s staffing requirements for years (or decades).

Talent communities, talent marketplaces, and talent pools, in addition to direct sourcing, have become critical elements of the new world of work and talent. Not only do businesses require the ability to directly-source talent by transforming their operations into internal recruiting agencies, but they also need to leverage its workplace culture, employer brand, and other organizational attributes to attract the best-fit talent and expertise. And, they require a true convergence of artificial intelligence, predictive analytics, next-level direct sourcing technology, and robust data science to get there.

Enter Opptly.

Why They Were Selected:

Talent decisions in 2022 are more important than they ever were before, as businesses continue to rely on their workforce as a key competitive differentiator in an increasingly-shifting and globalized corporate arena. Thus, it has become critical that enterprise hiring be founded on deep data and true talent intelligence in order to execute talent acquisition strategies that blend speed, quality, and alignment.

Opptly has become one of the industry’s leading direct sourcing and talent solutions due to its proprietary artificial intelligence-led offerings that catalyze next-generation hiring outcomes through its powerful AI-fueled fueled functionality, a frictionless user experience, and a candidate-centric nexus. With its foundation as a digital staffing solution (dating back to its days as Genesys Talent), Opptly’s wide range of differentiated direct sourcing offerings, particularly its unique blend of talent community development tech and its own expansive talent network, has enabled the company to become a Best-in-Class platform in the workforce solutions market.

In Their Own Words:

Opptly has modernized the way hiring companies and job seekers connect. When the workforce industry needed a solution that could accelerate and improve the talent acquisition process, Opptly built one. Our proprietary AI platform leverages best-in-class data science, skills focus, search and match, AI/machine learning, and neural network models to provide a direct sourcing solution that removes friction between talent and work and makes optimal hiring matches.

Opptly helps companies win in an intensely competitive market for talent by offering the broadest reach and seamless user experience along with advanced search capabilities. Going beyond simple semantics, our AI uses skills-based and success profile matching while filtering for workstyles such as contingent, permanent, remote, or in-office work. Together with our curation partners, we deliver optimally-matched talent within an AI platform that enriches the hiring experience.

With Opptly, clients can enhance and grow their private talent communities or engage Opptly’s talent communities for immediate access to millions of candidates. Clients that want to achieve the widest possible reach choose to access both. For today’s job seekers, there’s Opptly.Connect™, an intuitive app that delivers targeted work opportunities, all within a user experience that matches today’s direct-connect technologies.

Opptly was built by some of the sharpest minds in workforce solutions. Seeded by our ever-expanding talent communities, our proprietary AI enables innovative use cases, including career progression and data enrichment, military predictor and other specialty skills models, supply and demand analytics, and targeted sourcing initiatives. Visit Opptly.ai.

The Outlook:

Opptly represents the future of talent acquisition and recruitment technology. The company’s commitment to dynamic candidate data and intelligence is an indicator that Opptly’s next-generation technology will be incredibly crucial to businesses as they continue to traverse a volatile labor market and uncertain economic conditions. With seamless integrations into existing hiring strategies and technology, Opptly has the potential to permeate true total talent management into the spectrum of workforce initiatives.

The Opptly platform has been designed to represent the Future of Work movement; its leading-edge AI and candidate intelligence functionality position the solution to drive dynamic value to a market that requires real-time data, total talent acquisition capabilities, and a harmonious user experience to transform the way talent is engaged and hired.

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Key Providers for 2022: GreenLight.ai

The Background:

Ardent Partners and Future of Work Exchange research has found that the utilization of digital staffing, talent marketplaces, and alternative talent channels has increased by nearly 800% over the past five years, a surefire representation of how the “omni-channel talent experience” has revolutionized the way businesses find, engage, and source their external talent.

While the overall penetration of talent acquisition via these channels has experienced a stratospheric rise, the flip side to this level of innovation is that businesses still require robust onboarding, payroll, and compliance automation to ensure that the extended workforce delivers on its true value without the threat of labor risks.

Enter GreenLight.ai.

Why They Were Selected:

Payrolling, compliance and risk mitigation, and onboarding technology is not a new concept within the world of contingent workforce management. However, as businesses began to scale their extended talent programs in the wake of a pandemic, disruption via market events, and other activity that has been transforming the modern enterprise over the past few years, there has been an enhanced need for innovative platforms that technologically “align” with the digital staffing, direct sourcing, and talent marketplace solutions for maximum compliance and visibility.

GreenLight.ai has revolutionized the ways that VMS, direct sourcing, ATS, and digital staffing platforms deliver a real omni-channel experience while also providing a central “system of truth” that can be relied upon as the utilization of freelance talent continues to grow in the wake of a looming economic recession and continued ramifications from both the COVID-19 pandemic and unrest across the globe.

In Their Own Words:

GreenLight.ai is the first contractor payroll and compliance provider designed for the Future of Work, used by some of the world’s leading enterprises and most disruptive talent technologies to easily onboard and pay their extended workforce. With an API-first strategy, GreenLight seamlessly integrates with VMS, ATS, and Direct Sourcing programs, while providing embedded connections for benefits, insurance, and background checks.

GreenLight focuses on a positive user experience, speed, visibility, and ease of integration that provides protection and indemnification options while removing the complexity of determining worker classification. Designed in conjunction with leading labor lawyers and tax experts, GreenLight’s platform has been dubbed ‘the world’s most intelligent classification engine’ and has compliance in its DNA. GreenLight also serves as the Employer or Agent of Record in over 120 countries, with intuitive and AI-driven processes that have workers onboarded in minutes.

Uniquely, GreenLight’s platform highlights the importance of focusing on the needs of the contractors, providing tools and benefits that enable them to thrive as independent workers – while ensuring our clients attract and retain the best freelance talent. It’s why the best digital staffing platforms private label our technology, and the reason GreenLight is the partner of choice for socially-conscious, forward-thinking contingent workforce programs.

The Outlook:

The adoption of digital staffing platforms and related solutions (particularly direct sourcing and talent marketplaces) has created a vacuum in which business leaders must delicately balance the need for top-tier talent with the necessary rigor to maintain compliance and mitigate misclassification risks. GreenLight.ai has been, for years, known as the one of the most powerful and intuitive solutions for offering just that…with an added “Future of Work touch” that separates its technology from the rest of the pack.

GreenLight.ai’s innovative range of offerings has proven to transform the way both businesses themselves and their core omni-channel talent platforms optimize the hiring, usage, and candidate experience of freelance talent. As Future of Work-era accelerants continue to shift the dynamics in the world of extended workforce management, GreenLight.ai will continue its long track record of providing Best-in-Class automation, integration, speed, visibility, and end-to-end protection against misclassification risks.

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Key Providers for 2022: Beeline

The Background:

Ardent Partners and Future of Work Exchange research has found that nearly 65% of businesses plan to adopt extended workforce management technology by 2024, an idea that signals the natural evolution of contingent workforce management (CWM) into something more expansive and dynamic. Of course, when nearly half (47.5%) of the average organization’s total talent is considered “non-employee,” there needs to be some level of innovation in how businesses tackle their growing extended workforce.

The advent of extended workforce platforms, which meld Vendor Management System (VMS) functionality with progressive HR, talent acquisition, and contingent workforce management functionality, has been a powerful facilitator of control, visibility, and, most importantly, a better candidate experience.

Enter Beeline.

Why They Were Selected:

In the traditional world of VMS technology, it was typically rare to see “talent” prioritized as much as cost savings or compliance. However, as the business arena changed and the evolution of talent began, enterprises required their technology to become candidate-centric models.

Beeline is a platform defined by innovation. Over its tenure as the largest independent provider of VMS technology, the company was a forerunner for Future of Work elements such as direct sourcing, workforce intelligence, and advanced, AI-fueled talent analytics. Today, 18 months after introducing its extended workforce offering, Beeline has become a talent-centric solution that is tailored for the next generation of workforce management solutions.

In Their Own Words:

Beeline powers the future of work with the world’s first extended workforce platform. Our intelligence-driven, cloud-based platform manages more than 30 million contingent, shift-based, project-based, and independent workers and enables total talent visibility into the entire workforce.

As the pioneer of vendor management systems (VMS), Beeline understands the Future of Work is fueled by technology that enables the limitless potential of every business and every individual. Our AI-powered software delivers insights and tools needed to manage the modern world of work. 

With the most seasoned team of contingent workforce solution professionals around the world, we help businesses across more than 120 countries meet their most critical talent needs. To learn more, visit www.beeline.com.

The Outlook:

Beeline’s acquisition by Stone Point Capital earlier this year was just a precursor to the platform expanding its overall reach, with a recent move to snatch up Utmost a clear indicator that the company is all-in on capturing the essence of the Future of Work movement. Beeline has considerable runway due to its robust suite of offerings, one of the most powerful instances of AI-fueled analytics in the space, the industry’s deepest ecosystem, and an overall commitment to a talent-centric technology model that is very much aligned with the direction of the market as its continues to evolve.

Beeline represents the next great generation of not just workforce technology, but also people technology. It is an idyllic and innovative platform that enables flexibility, insights, and true business agility. The company’s core offerings are deep and expansive, touching all facets of the transformative world of work and talent: services procurement, SOW management, candidate experience enhancement, recruitment, direct sourcing, global worker intelligence, and extended workforce management. And, as the industry moves closer and closer to achieving real “total talent management,” it will be solutions like Beeline that pave the way.

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Key Providers for 2022: Worksome

The Background:

The extended workforce, according to Ardent Partners and Future of Work Exchange research, comprises over 47% of the average organization’s total talent. This is a far cry from even the beginning the decade, when the contingent workforce was a smaller portion of enterprise talent.

One of the hallmarks of the modern extended workforce is the dynamic makeup of this type of labor, heralded by businesses being enabled with an omni-channel experience that traverses beyond staffing suppliers and agencies. Freelancers, independent contractors, and gig workers all encompass the powerful skills and expertise represented by non-employee talent, and, not all of these workers are managed correctly, accounted for, or engaged seamlessly in today’s volatile business climate.

Enter Worksome.

Why They Were Selected:

The Future of Work Exchange colloquially uses the phrase “digital staffing” to define a wide array of solutions that don’t fit neatly into traditional workforce technology (such as MSP or VMS). Digital staffing platforms typically offer VMS-like functionality with additional “flavors” that make them appealing for businesses that need specialty offerings for initiatives related to freelancer management, direct sourcing, digital recruitment, and more.

In a very, very short amount of time, Worksome has grown from a Freelancer Management System (FMS) with a talent marketplace foundation to an agile workforce management platform that offers end-to-end functionality for HR, extended workforce management, compliance and risk mitigation (particularly worker classification), workforce intelligence, etc.

In Their Own Words:

Worksome is the new standard in external workforce management, providing a faster, more agile way for companies to work with freelancers and contractors–with less admin, less risk, and a better experience for everyone–trusted by 1,500+ companies worldwide. Worksome offers streamlined administrative operations so businesses can find, contract and pay external workers in one click, while giving the insights needed to continuously optimize external workforce operations. With Worksome’s award-winning compliance solution, customers benefit from built-in background checks, instant worker classification, and automated contracts – as well as automated payments and integrated billing to ensure efficiency. Visit www.worksome.com for more information.

The Outlook:

This summer, Worksome reported 3x year-over-year growth, proving that the solution has become a true player in the extended workforce management technology market. And, with the recent news that the platform has expanded into seven new markets, including Germany, France, Australia, Singapore, Canada, Ireland, and the United Arab Emirates, Worksome is positioned for even bigger things in the months and years ahead.

The utilization of freelancers and independent contractors has grown considerably, especially in a business arena that demands workforce agility, top-tier skillsets, and on-demand access to Best-in-Class talent. Worksome’s powerful functionality enables progressive, end-to-end automation for all facets of freelancer and contractor management while improving the overall candidate experience for these types of non-employee workers. As an “all-in-one FMS” solution, Worksome is built for the Future of Work era. As more and more enterprises require real-time visibility into the deeper elements of their workforce, aim to engage and source external workers much more quickly, and crave the necessary automation to handle both tactical and strategic workforce management processes, Worksome will continue to shine as a robust platform that provides dynamic value.

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