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Technology and Innovation

Expand Your Enterprise and Workforce in the Metaverse

Last week, part one of this two-part series on the metaverse, explored the technologies behind the metaverse curtain and what the possibilities are for the remote and in-office workforce. This week, we’ll examine how companies can leverage the metaverse for greater workforce and operational efficiencies.

The Enterprise in the Metaverse

When it comes to the future of the internet, it is the metaverse that often comes to mind. Integrated technologies working together to form a virtual interactive world. While its current existence offers cutting-edge interactivity, much of the grand potential of the metaverse is yet to come. What lies on the horizon will most certainly influence the future of work and what it means to collaborate and exist as an enterprise.

Currently, enterprises that want to enhance their production processes, for example, can now replicate their facility using digital twin technology. By simulating production lines or other assets, organizations can determine potential failures before they occur and develop mitigation strategies.

Within the metaverse, this same concept can exist but with remote workers’ avatars in a virtual space, viewing a 3D replica of a facility, machine, product, or other asset. The virtual meeting space could be an auditorium or other large venue with global participants representing a cross-section of the product development team and supplier base. It would no longer require expensive travel and accommodate any number of people.

The differentiator between digital twins today and those in the metaverse is the use of technologies like artificial intelligence, machine learning, and Internet of Things to provide photorealistic representations of the asset. Better still is the power of data analytics for real-time feedback to simulate real-world conditions in a virtual setting.

Developing a new product? Simulate a stress test to ensure the expected tolerance levels hold true under real-world conditions using artificial intelligence and machine learning. Working with an architectural firm for a new facility? Not only can you review the blueprints but tour the completed building in its entirety within the metaverse. These are just a couple of examples of how enterprises can leverage the metaverse for operational efficiencies.

Digital Image and the Future of Work

Want to take digital twin technology and apply it to the future of work in the metaverse? Those possibilities are growing. Our appearance can be replicated in virtual worlds — a critical part of our digital identity — in the metaverse. Union Avatars, for example, has a creator tool to construct full-body avatars based on scanned selfies and photographs to transplant into the virtual universe. Thus, it allows an avatar, with our physical representation, to converse with colleagues and customers as we appear in real life.

Taking it a step further, imagine your avatar on its own attending virtual business meetings and taking notes, or completing lower-value tasks, while you focus on strategic projects and execution. Two versions of yourself — physical and digital — accomplishing two different types of work simultaneously. Those possibilities are evolving and could be game-changing for Future of Work strategies.

Born and Operated in the Virtual

For the remote workforce, it can often feel as if the company has no physical existence. The primary use of Slack, Zoom, and Microsoft Teams for communication and collaboration only enhances that sense of the virtual. However, the future is coming where companies are born and operated exclusively in the metaverse, relying on virtual currency for transactions.

Looking for an attractive plot to build your enterprise? A CNET article detailed how millions are being paid for virtual real estate. It is entirely conceivable to build and operate a corporation within a vast virtual economy — populated with avatars working and living their best digital life. Blockchain will be critical to the stability of metaverse financial systems. As the foundational technology for cryptocurrencies and non-fungible tokens (NFTs) to exist, blockchain security is a significant focus.

The possibilities seem endless in the metaverse. There is little doubt that the Future of Work will find its place in this virtual realm. How transformative will the metaverse be for the remote and contingency workforce? Considering the vast amount of data analytics and Industry 4.0 technology involved, entire industries devoted exclusively to the metaverse will emerge. Now is the time to explore what the metaverse could mean for enterprises and their remote workforces. The potential is there for the metaverse to become the next disruptive business force.

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The VMS of 2022: The Nexus of Extended Workforce Management

Vendor Management System (VMS) platforms are automated solutions that offer end-to-end management of the core and critical facets of contingent and extended workforce management. The VMS model (frequently paired with Managed Service Providers or “MSPs”) is perhaps the most mature platform in the workforce solutions market.

While the earliest incarnations of VMS technology functioned as automated procurement for staffing suppliers, these platforms have evolved to become the true “nexus” of all activity related to contingent and extended workforce management. In fact, the very foundational elements of today’s VMS solutions revolve around the many tenets of the Future of Work movement; the Vendor Management Systems available in today’s fast-moving, globalized technology market have all made great leaps in regard to managing the “extended workforce,” a phrase leveraged to describe the next progression of contingent labor.

The past couple of years has reinvigorated the world of non-employee talent in such a way that the collective business market finds itself with nearly half of its total talent (nearly 47%) comprised of contingent labor. The pandemic age has not only reaffirmed the need for businesses to harness the power of VMS technology, but to also take advantage of the many ways these platforms are reinforcing the many accelerants within the Future of Work movement.

Recently, the Future of Work Exchange announced the publication of the much-anticipated VMS Technology Advisor, a report that assesses and evaluates 11 of the major Vendor Management System platforms that are currently helping organizations around the globe automate key extended workforce management processes, provide access to talent intelligence, and reinforce contingent workforce spend management.

The new report, which is available here, evaluates Beeline, Coupa Contingent Workforce, ELEVATE, Eqip, Pixid, Prosperix, PRO Unlimited, SAP Fieldglass, Utmost, VectorVMS, and VNDLY (a Workday Company).

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The Impact of the Metaverse on the Business Arena

The metaverse. It is widely accepted that science fiction novelist Neal Stephenson first coined the term “metaverse” in his 1992 novel Snow Crash, where characters access a 3D world through VR goggles. More recently, Steven Spielberg’s adaptation of Ready Player One provided a visual interpretation of the metaverse (The Oasis) with multiple worlds populated by avatars in every describable form. While we’re still years away from realizing the depictions of the metaverse in novels and film, today’s metaverse provides an exciting glimpse of what’s on the horizon for virtual engagement and the future of work.

Metaverse Defined

What is the metaverse? Simply stated, it is a virtual world(s) where people interact as 3D avatars, gaming, socializing, and working. That immersive experience is made possible by several technologies. Virtual reality and head-mounted displays, coupled with spatial technology and augmented reality bring the immersion to life. Other technologies like blockchain, artificial intelligence, and machine learning act as the brains for the metaverse, enriching the virtual environment through automated transactions, decision-making, and world-building.

The metaverse ecosystem is a vast network of hundreds of companies from a variety of industries all working toward developing specific metaverse attributes — infrastructure, economy, user experience, etc. And there are many metaverse platforms (e.g., Decentraland, The Sandbox, etc.) to put your virtual stake in the ground as no one owns the metaverse (yet).

Transition from Gaming to Business

Much of the metaverse is rooted in gaming. Unsurprisingly, children (and adults) are well-versed with virtual worlds through Minecraft (140 million monthly players), Fortnite (250 million-plus active users), and Roblox (30 million daily players). This bodes well for future generations adapting to the virtual world of work.  As consumers take several steps into the virtual realm with products like Meta’s Oculus and HTC’s VIVE, corporations are now moving closer to their own metaverse offerings. McDonald’s, Nike, Amazon, and companies in sectors like healthcare, finance, and hospitality are taking the plunge into the virtual expanse.

The culmination of virtual worlds leads to a vast decentralized multiverse of metaverses. The Meta metaverse, the Microsoft metaverse, the Nike metaverse, and so on. Does the future hold a centralized, singular metaverse where users can interact with other virtual platforms outside their metaverse sandbox? Whether it’s attending a virtual conference, reviewing specifications with a global supplier, or brainstorming at a virtual corporate retreat, the ability to engage other metaverses or link them together could forever alter business and the future of work as we know it.

A Virtual Work Future

The pandemic itself propelled the world’s workforce into remote work, ushering in a new normal where video conferencing replaced in-person interaction and collaboration. Today, as many companies recalibrate, there’s an urge to bring remote workers back into the office. Instead, now is the time to embrace hybrid and remote work as the future that it is. The timing for the metaverse could not have been better. It has the potential to offer not only enhanced remote workforce experiences but entirely new business models. Here are just a few examples of how the metaverse could impact and revolutionize the future of work.

  • Talent recruitment. Recruiting talent can become a more immersive experience for candidates through virtual and augmented reality. Application submittals could launch a link to a virtual environment that allows virtual interaction with human resources or company recruiters. Using augmented reality, candidates might be asked to complete certain virtual tasks related to the job. Results of those exercises can provide greater insight into viable candidates and narrow the talent pool to gold and silver applicants.
  • Employee onboarding. Company onboarding can be hit or miss. Some enterprises have a specific onboarding process, complete with presentations and meet and greets. What some companies fail to realize is that onboarding is the first official interaction with a new hire. If that process is disorganized or nonexistent, retention rates could suffer. The metaverse can automate the onboarding experience, bringing to life virtually how the company operates, its mission, and how a new hire’s work is purposeful in achieving enterprise objectives.
  • New Zealand-based UneeQ, for example, specializes in the development of digital humans who serve as AI-powered customer experience ambassadors. With this technology, a company can create a virtual onboarding experience using digital humans to automate the process of introducing new hires to all that the company has to offer.
  • Team collaboration. Much of the metaverse is about social interaction. Critics of remote work and the ability to collaborate effectively are missing the bigger picture. Virtual collaborative technologies are now available from dozens of providers (e.g., Gather and NOWHERE) that are innovating the space. Whether it’s creating a virtual workroom or lounge, gathering our digital selves (avatars) together for brainstorming and deep learning can bring a sense of immersive that can’t be replicated in a 2D Zoom session. One could argue that utilizing cutting-edge virtual technology to collaborate may result in even more out-of-the-box thinking.
  • Training and development. Using virtual and augmented reality, coupled with gamification, training and development can be redefined. Enter a 3D space to learn how to operate a new machine or medical device using haptic gloves to replicate the feeling of a physical object. Or attend a virtual training session followed by activities that test what was learned. All of these examples can be enhanced with gamification elements to build excitement and participation around T&D. Earning virtual badges for completed training modules or high scores on virtual tasks, for example, are ways that companies are flipping the script on learning and development and increasing employee engagement with the process.

The metaverse holds incredible promise for enterprises and the future of work. Part Two on the metaverse will explore how organizations can use virtual reality for product development and operational efficiencies, as well as the emergence of virtual enterprises and economies.

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Defining the VMS Technology Market: New Future of Work Exchange Research Study Now Available

Ardent Partners and the Future of Work Exchange have long been preeminent sources of analysis of the extended workforce industry and its associated technologies and solutions. With the introduction of our Technology Advisor (and Solution Advisor) series several years ago, the analyst team has been able to assist thousands of business leaders with the necessary information, insights, and intelligence as they traverse the complex solutions landscape within procurement and spend management, procure-to-pay, contingent and extended workforce management, direct sourcing, and digital staffing.

Today, we announce the publication of the much-anticipated VMS Technology Advisor, a report that assesses and evaluates 11 of the major Vendor Management System platforms that are currently helping organizations around the globe automate key extended workforce management processes, provide access to talent intelligence, and reinforce contingent workforce spend management.

The new report, which is available here, evaluates Beeline, Coupa Contingent Workforce, ELEVATE, Eqip, Pixid, Prosperix, PRO Unlimited, SAP Fieldglass, Utmost, VectorVMS, and VNDLY (a Workday Company).

The 2022 VMS Technology Advisor deep-dives into each provider’s strengths within requisition management, services procurement, SOW management, analytics and intelligence, direct sourcing, Future of Work readiness, total talent acquisition, total workforce management, global capabilities, and other key attributes inherent in today’s leading VMS platforms.

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The Future of Flexibility

“Flexibility” has become the de-facto, hot-button phrase to describe how the Future of Work should operate. However, if we dig deeper, the very notion of flexibility transcends the confines of remote and hybrid work.

Take a deep breath for a moment. Think about your current role before the pandemic. Now think about it in the throes of 2020 and 2021. Now think about your role today and how you’re working. Chances are there are some very stark differences between these three moments in time.

For one, the very modes of work have shifted tremendously over the past two-plus years. Those that worked remotely found the transition was easy: just stay the course. Those that already had a hybrid schedule understood how to change their mindsets while also transforming their leadership and collaborative styles. And for those in which remote work was a new concept, there were some growing pains.

As we sit more than halfway through 2022, there are more questions than answers in regard to the concepts of flexibility in the workforce, the workplace, and the work itself. While flexibility has become a core piece of our pandemic-era business lexicon, the truth is that there is so much more to the idea of flexibility than what we’ve experienced thus far:

  • Flexibility also translates into agile thinking regarding the makeup of our workforce. This doesn’t just mean that businesses should increase their utilization of non-employee talent (which, of course, has become a value-driver during these uncertain times), but rather dig deep into all available talent sources and develop a truly agile workforce. Talent marketplaces, digital staffing outlets, and direct sourcing strategies can all enhance the depth of current talent communities and ensure that businesses can be flexible when needed (market conditions, business issues, etc.).
  • Flexibility should cascade down into attributes such as purpose, work-life integration, etc. For far too long, being a “dedicated worker” meant a gold watch at the end of a very, very long tunnel. Now, in the wake of the biggest health crisis of our lifetime, talented professionals seek more from their jobs; the realm of “purpose” and “work-life integration” both translate into workers craving meaningful work that enables them with flexible hours, flexible projects, and a flexible model that allows for unplugged time, more task-oriented collaboration (rather than open-ended coordination), and the ability to reevaluate career paths more frequently.
  • Flexibility means reviewing workplace structures to provide a malleable foundation rather than a rigid “return-to-office” setup. If there’s anything we learned about the coronavirus behind COVID-19, it’s that it’s become an unpredictable harbinger of disease and disruption. Fall and winter surges fill hospitals over capacity, shutter public attractions, and force governments to reevaluate social safety and public health regulations. This all means that hardline, return-to-office planning should not only be canceled, but outright replaced by a flexible foundation that is based on science, the overall productivity of the organization, and what works best for the workforce. Too many business leaders believed that this far into the pandemic was the ideal time to bring workers back to physical locations, when they should have been experimenting with new models and assessing what was best for the business and the mental wellness of its talent.
  • Flexibility should apply to workforce technology and process automation, as well as data science and artificial intelligence. AI and data don’t need to be at the center of every single facet of the contemporary business, but it needs to be at the forefront of how businesses shape talent acquisition and address how work is done. Enterprises must understand the flexibility inherent in today’s crucial workforce and talent tools, like VMS, MSP, direct sourcing, and digital staffing, and tap into the modules that they may have ignored in months and years past. Requisition management and financial/administrative tools are table stakes, however, leveraging “deeper” functionality such as AI-led analytics, expansive candidate matching, candidate experience tools, talent community development, total talent intelligence, and digital recruitment are all incredible doorways into making workforce technology more flexible for an evolving business.
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Extended Workforce Evolution and the Modern VMS

Way back when (say, about 25+ years ago?), businesses required a veritable system-of-record that could effectively serve as an automated outlet for their many, many staffing suppliers, vendors, and agencies. The birth of the first Vendor Management System (VMS) platforms were essentially akin to “eProcurement for staffing,” with a handful of those organizations blending some basic human capital management competencies into the core of their earliest solutions.

The 2008-2009 Great Recession translated into a “perfect storm” for the contingent workforce arena: businesses sought to regain competitive footholds without the ability to rehire those laid off during the worst of the financial crisis, while those who lost their roles began to realize the incredible value of transforming their talents into what would eventually become the freelance economy.

The past couple of years has reinvigorated the world of non-employee talent in such a way that the collective business market finds itself with nearly half of its total talent (nearly 47%) comprised of contingent labor. The pandemic age has not only reaffirmed the need for businesses to harness the power of VMS technology, but to also take advantage of the many ways these platforms are reinforcing the many accelerants within the Future of Work movement.

The veteran platforms in the space, such as Beeline, have managed to meld the traditional elements of VMS with pioneering innovation, such as direct sourcing (perhaps the first VMS solution to embrace this), advanced SOW and services procurement, AI-led functionality, and human capital-fueled offerings that all contribute to its “Extended Workforce Management” technological overlay (not to mention an industry-leading talent technology ecosystem).

PRO Unlimited has revolutionized the concept of “integrated workforce management” through an aggressive mix of key acquisitions (WillHire for direct sourcing, Workforce Logiq for AI-led managed services, GRI for sheer market expansion, etc.) and a commitment to becoming a “platform of choice” for all aspects of today’s extended workforce.

SAP Fieldglass, a fellow long-time solution, has also progressed its offerings in recent years to include a focus on light industrial and shift management (key functionality for an industry that has seen the largest jump in utilization of contingent labor since the pandemic began), next-generation analytics (fueled by a move to a Hyperscaler data warehouse), and enhanced candidate experience management. The platform, when combined with the power of SAP SuccessFactors, SAP Ariba, and other SAP technology, will continue to be a trailblazer.

Relative newcomer Utmost has redefined extended workforce management with its incredibly flexible functionality, deep commitment to total talent intelligence, native integration with HRIS platforms, and overall sheen of innovation that has helped it stand out from the rest of the market. Its agile technology has also enabled one of the market’s strongest offerings around candidate management and the candidate experience, as well as an appropriate focus on “how work gets done.”

A solution like Prosperix (formerly Crowdstaffing) is a truly unique and revolutionary platform that has turned the design of VMS on its head. The provider’s “VMS Network” is one of the most disruptive products on the market; Prosperix is a true end-to-end vendor management platform built on a talent marketplace with a candidate-centric model.

Coupa’s Contingent Workforce solution is an idyllic blend of spend management and VMS technology, with robust intelligence offerings (including prescriptive guidance based on a wealth of data and information) and some of the industry’s leading candidate-matching functionality. VNDLY, acquired by Workday late last year, boasts one of the best user experiences in the marketplace, along with its real-deal procurement and HR blend of offerings that are now enabled within the larger Workday suite of solutions (VNDLY’s data and intelligence architecture are also a powerful formula for total talent management).

Solutions like VectorVMS (deep partner network with a mid-market focus), Pixid (one of Europe’s most powerful VMS platforms), ELEVATE (unique omni-channel direct sourcing channel offering and incredibly customizable functionality), Eqip (blockchain-fueled functionality and innovative offerings) and FlexTrack (the only VMS built on a SFDC architecture, which opens new and refreshing doors for CWM programs) are also contributing to the extended workforce management technology revolution, as well.

The VMS technology landscape today looks markedly different than it did even a few years ago, and for good reason: the classic iterations of Vendor Management System software wouldn’t cut it in a world that is founded on flexibility and agility whilst also being more talent-led than ever before. VMS needs to be more powerful, more strategic, and, most importantly, tightly aligned with the true future of how work will be done.

Ardent Partners and the Future of Work Exchange will soon release the 2022 edition of its VMS Technology Advisor report, which assesses and evaluates the top providers in the Vendor Management System market and will serve as a guide for those organizations seeking deep analysis of a complex technology landscape as they undertake workforce management solution selection.

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There’s So Much More to the Future of Work

There’s so much more to the Future of Work than what we’ve experienced thus far.

Around two years ago, during the very first summer under pandemic-era living, we had all had a strong taste of what the so-called “Future of Work” had to offer: remote work became a normalized attribute of the modern business, corporate leadership was consistently changing in the face of survival, and digitization proved to be a competitive differentiator as enterprises moved operations as a direct plan of attack against transformative times.

Since then, we’ve collectively learned to “live” with a life-changing virus whilst embracing the major changes in the way we address how work is done. While some businesses have instituted “return-to-office” plans, many others have settled on models that work well for both productivity and the satisfaction of flexibility for the workforce.

More so, businesses are operating in environments that are increasingly more digital and more human, two vastly different elements that are shaping the Future of Work for organizations across the world. The Future of Work Exchange has covered these aspects since its inception, however, there is so much more to this movement than what we’ve experienced thus far over these past two-plus years:

  • The (continued) transformation of talent acquisition and the power of “open talent.” The extended workforce continues to grow. Freelancers and contractors, sparked by The Great Resignation, are “resettling” into new and different (and most importantly, flexible) roles that better suit their needs and purpose. The technology behind how we find and engage talent has been centered on innovation more now than ever before. We haven’t even begun to truly think about how functionality like blockchain can change the Future of Work game; just look at an organization like the Velocity Network Foundation, which blends digital wallets, blockchain-fueled credentialing, and a truly foundational, evolving “rulebook” that guides candidates/talent and businesses.
  • The real-deal application of artificial intelligence within the confines of “work.” Just because an organization currently leverages a flavor of AI does not mean that this translates into a true application of the technology. AI can become even more of a Future of Work gamechanger when organizations apply deeper elements of its powerful reach, including driving efficiency in hiring, powering predictive and prescriptive insights, and enabling stronger DE&I efforts in recruitment. Platforms like HiredScore, Glider.ai, Eightfold.ai, and ModernHire are taking AI in talent acquisition and talent management to a new and exciting era in today’s frenetic labor market.
  • The rise of conscious leadership. The realm of conscious leadership follows a similar path to the one paved by empathy, in that nearly every facet of human contact between an executive and his or her colleagues and staff is rooted in a meaningful, genuine purpose. A leader’s core approaches involve them becoming more aware of their actions, more aware of how kind and, yes, conscious, those actions and insights may be perceived by the organization’s workforce.
  • Strategies that began as extensions of extended workforce management that will become table stakes for the world of talent and work…particularly direct sourcing. Direct sourcing experienced its biggest spike in both prominence and utilization since the beginning of 2020 and there are no signs that businesses will slow how they leverage talent pools and talent communities to inject top-tier talent into their organizational projects and initiatives. Direct sourcing technology is evolving, too, in such a way that “Direct Sourcing 2.0,” which follows AI-fueled, digital recruitment-led functionality (as well as next-generation talent curation), will become the prominent form of direct sourcing as businesses progress their utilization of these critical platforms. Providers such as WorkLLama, LiveHire, Prosperix, Opptly, High5, PRO Unlimited (Direct Source PRO, which has recently integrated WillHire into its solution), and AMS are all contributing to the Direct Sourcing 2.0 revolution.
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“The Ecosystem Effect” and the Future of Work

Ardent Partners and the Future of Work Exchange research peg the extended workforce as comprising upwards of 47% (or more) of the average’s company total talent. This figure is expected to grow in both size and impact when 2022 is said and done, driven by a “Great Resettling” that is a direct by-product of the so-called “Great Resignation” that has seen four-plus million workers voluntarily leave their positions each month since last fall.

Of course, The Great Resignation is mostly driven by a key force: a “Talent Revolution” that has become a catalyst for quits. Workers crave purpose, flexibility, and agility, as well as control and empowerment, and these elements have driven millions of talented professionals into the realm of the extended workforce…a very strong reasoning behind the Exchange’s bullish prediction on this talent community’s expected rampant growth in 2022 and beyond.

“The size, variety, and complexity of this workforce is only increasing as workers ask for different work arrangements with organizations. For example, many IT workers want project-based gigs, digital nomads want flexible remote arrangements, and retirees want to come back to work in a limited capacity,” said Kevin McFarland, Head of Business Development and Alliances at Utmost. “Often, these workers are in critical roles whether in R&D, customer-facing roles, or revenue-generating roles.”

With these movements as a backdrop, business leaders must be more in tune with how they manage their extended and contingent workforce; a failure to appropriately harness the relative power of this type of labor, especially during what may become uncertain economic times, may make the difference between merely surviving the months or ahead, or truly thriving in the future.

Utmost, a prominent provider of extended workforce management and Vendor Management System (VMS) technology, recently unveiled its Utmost Connect platform, a low-code, integration-friendly hub that enables Utmost users to automate core workforce management tasks, tap into third-party applications for “peripheral” attributes of the extended workforce (skills verification, governance, compliance, risk management, etc.), and leverage pre-designed solutions to support flexibility and agility.

“With Utmost Connect, we are enabling our customers to build solutions to achieve their unique business outcomes. Organizations need more than mere integrations that pass data seamlessly between systems, that is a given- they need an ability to automate workflows that span multiple systems with a user experience that reflects how work gets done,” said McFarland. “For instance, many managers operate primarily in Slack to receive communications, like the status of a worker being onboarded, and to conduct tasks, like approve a laptop provisioning request during an onboarding flow. With Utmost Connect, this and many more similar experiences are possible.”

With the extended workforce branching its many complexities across several key enterprise functions and their associated systems, particularly procurement, HR, human capital management, finance, IT, data security, and talent acquisition, it is critical that today’s workforce management platforms offer a robust series of “connectors” and integration-ready applications within a global ecosystem for augmenting key items (like governance and compliance, credential management, project management, etc.).

Utmost has become one of several market-leading VMS solutions due to its innovative nature and flexible software, two attributes that are critical in a world that is now, more than ever, focused on getting work done. As enterprise software traverses beyond mere “supplier management” and “workforce management” and continues to add in Future of Work-era functionality, it will become crucial for businesses to tap into extended workforce systems and a powerful talent technology ecosystem that has the ability to address all aspects of the total talent paradigm.

“At the highest level, companies are increasingly relying on more and more software to get work done. Gartner predicts that the spend on software will increase from $675B to $755B in the next year: 11.8% growth, more than twice the pace of growth of overall IT spend,” said McFarland. “Said another way, we are experiencing a Cambrian explosion of innovative software to support the workforce – everything from new tools to manage access to a growing number of systems to new productivity tools that agile teams use to collaborate across time zones. We are enabling customers to utilize this growing ecosystem of software to deliver the experience they desire across the entire worker lifecycle.”

Utmost Connect is launching with 35 named integrations and use cases, with a vigorous pipeline of additional integrations and automation that will be shared throughout the second half of 2022.

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Why the Evolving (and Growing) Extended Workforce Requires Deeper and More Agile Technology

I had the pleasure of joining Beeline to discuss why the growing and evolving extended workforce requires deeper and more agile technology. Here’s a sneak peek of my feature:

“Given the state of the labor market and continued economic uncertainty, the next six months could (and probably will) bring an increased utilization of extended talent, mainly due to the influx of workers that have entered the contingent arena after months of a Great Resignation-fueled dissonance with existing workforce structures. If that 47% penetration rate soon becomes 50% (or higher), businesses won’t just desire advanced technology to manage the many intricacies of the extended workforce, they’ll require it in the face of increasing complexities around the engagement, facilitation, management, and integration of this evolving workforce.”

Visit Beeline to check out the full article (or click on the image below).

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Why Hybrid Work Works

[Today’s guest contribution was written by Tim Minahan, EVP Strategy and Chief Marketing Officer at Citrix.]

Employees given the flexibility to work both in an office and at home report higher levels of engagement, productivity and well-being.

Whether businesses like it or not, hybrid work is here to stay, and employees like it. And whether they believe it or not, the model is working. Research shows that hybrid workers – those who work partly in an office and partly remote – are more productive and engaged than employees who are entirely office-based or fully remote. They also report better well-being – both physical and mental – and feel more positive about their organization.

Despite the evidence and clear benefits that hybrid work can deliver, many companies are still grappling with whether and how to implement it. Some business leaders feel that real work can’t get done outside the office. But if implemented properly, flexible work models can lead to a more productive, healthy workforce.

More Productive

As revealed by Work Rebalanced, a poll of 900 business leaders and 1,800 knowledge workers around the world conducted by Citrix, 69 percent of hybrid workers feel productive, compared to 64 percent of remote workers and 59 percent of in-office employees. Further,

  • 69 percent of hybrid workers feel engaged, compared to 56 percent of remote workers and 51 percent of in-office employees.
  • 73 percent of hybrid workers are positive about their personal performance, as compared to 69 percent of remote workers and 65 percent of in-office employees.

More Connected

Hybrid workers also view their jobs and employers more favorably than their peers.

  • 71 percent of hybrid workers surveyed say they have a strong emotional connection to their team and immediate colleagues which motivates them to work harder, compared to 63 percent of in-office employees and 60 percent of remote workers.
  • 70 percent of hybrid workers say they have a strong emotional connection to their organization and leadership team, compared to 60 percent of remote workers and 58 percent of in-office employees.
  • 69 percent of hybrid workers would recommend their employer, compared to 60 percent of remote workers and 56 percent of in-office employees.

More Balanced

The pandemic has upended the way people work and driven stress to record levels. But one thing is universal: when employees experience a state of well-being at work, they can unlock their potential, work purposefully and creatively, and make meaningful contributions to the success of the entire organization. Hybrid workers lead the way here too, with 70 percent of those who participated in Work Rebalanced reporting good well-being, compared to 61 percent of remote workers and 60 percent of in-office employees.

Empowered by Technology

When it comes to enabling hybrid work, technology is a key driver of success. Employees want access to tools that allow them to work where they want and how they need to be their most productive. And they expect their employers to deliver it.

Of critical importance is removing the noise and distractions from work that technology can create. As uncovered by Work Rebalanced, the average employee spends around 54 minutes a day dealing with technology challenges. The typical employee, for instance, needs to navigate four or more applications just to execute a single business process, and accessing them requires remembering multiple passwords and navigating a host of different interfaces.

It’s frustrating and slowing them down. But with the right solutions, IT leaders can simplify and streamline work technology to ensure that employees have the space for ‘deep work’ and focus.

The Hybrid Work Stack

Many organizations are already making efforts to do so, leveraging digital workspace solutions that allow them to:

  • Unify work – Whether at home, on plane or in an office, employees have consistent and reliable access to all the resources they need to be productive across any work channel, device or location.
  • Secure work – Contextual access and app security, ensure applications and information remain secure—no matter where work happens.
  • Simplify work – Intelligence capabilities like machine learning, virtual assistants and simplified workflows personalize, guide, and automate the work experience so employees can work free from noise and perform at their best.

IT departments are now much more focused on really understanding and meeting employee needs with the work technology that they provide and are taking more of an employee-led, design thinking approach when it comes to work tech infrastructure.

And the move is paying off, especially among hybrid workers. According to Work Rebalanced, hybrid workers feel more empowered by their work technology, with 68 percent saying that their work technology enables them to perform effectively, compared to 65 percent of remote workers and 60 percent of in-office employees.

The Future of Work

Hybrid work is the Future of Work. And as Work Rebalanced makes clear, it can create significant, positive outcomes for employees and employers alike. If given the flexibility, trust, and power to choose where and how they work best, employees will thrive. And companies that grant it will accelerate their innovation and growth.

Tim Minahan is the executive vice president, business strategy and chief marketing officer at Citrix, a leading provider of digital workspace solutions.

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