Back in December, the Future of Work Exchange hosted an exclusive webcast focused on the trends and strategies that would shape the world of talent and work in 2024. Opptly’s Lori Hock (CEO), Beeline’s Teresa Creech (Chief Corporate Development Officer), and Talent Solutions TAPFIN’s Bill Peters (VP of Global Workforce Strategy) joined me to discuss the current and future impact of artificial intelligence, the continued evolution of direct sourcing, the reality of total talent management, the criticality of diversity, and much more. If you missed the webinar, check out an on-demand replay below:
2024 Trends
The procurement function plays a critical role within the Future of Work movement. This business unit, in addition to their typical, operational prowess in optimizing spend management and supply management, also holds responsibility for influencing extended and contingent workforce management and its many links to the ways enterprises drive value from their non-employee talent. Ardent Partners and the Future of Work Exchange, in partnership with Beeline and iValua, are excited to host an exclusive webcast tomorrow focused on the big trends and predictions that will shape 2024 for this crucial enterprise function.
Andrew Bartolini (Ardent’s Chief Research Officer), Brian Hoffmeyer (SVP of Market Strategies at Beeline), and Vishal Patel (iValua’s VP of Marketing) will join me for a spirited discussion on hot-button topics such as inflation, economic conditions, the talent wars, extended workforce growth, direct sourcing, and the 2024 impact of artificial intelligence on business operations. Join us tomorrow (Thursday, February 1) at 10am ET. You won’t want to miss this event!
In the final weeks of 2023 and just recently here on the Future of Work Exchange, we highlighted a variety of predictions and insights into the coming months. Not only did we unveil our own thoughts on trends, but also commentary from numerous executive leaders across the greater workforce solutions industry.
While there are many trends and corresponding predictions that generate headlines and steal thunder, there are several other trajectories that may not be front-page news, but nonetheless, are deserving of business leadership attention as we move further into January and, of course, into 2024.
- Services procurement (and SOW management) are still the “next frontier.” Way back when (let’s not date ourselves here except to say it was a long time ago), I presented on a webinar regarding big contingent workforce management trends. With a headline that read, “SOW and Services Procurement: The Next Frontier,” and a picture of a desert with a gorgeous sunset and mountains in the background, I spoke of how businesses needed to better manage professional services and better tie this complex form of non-employee labor into greater enterprise strategies. Well, over a decade later, and…it’s still the next frontier. Professional services represents upwards of 45%-to-60% of an average enterprise’s total extended workforce spend; in 2024, too many organizations do not include services procurement and SOW under the scope of their contingent workforce programs, which not only leaves millions of dollars in cost savings on the table (via enhanced efficiencies, automation, outsourcing to MSPs, etc.), but a general failure to apply Future of Work-era and “work optimization” strategies to this intricate type of non-employee labor.
- Long COVID concerns will continue to affect the workforce. COVID-19 is, by-and-large, an afterthought outside of the winter seasons in today’s post-pandemic, “nearly-back-to-reality” world (even though wastewater samples across the states indicate rising levels of the virus due to colder weather and more indoor gatherings). However, in a study released in August, the Workers Compensation Research Institute found that 6% of workers comp claims for COVID illnesses ended up in long COVID situations. While that seems like a small number, the stat is compounded to the total number of COVID-specific compensation claims across the United States…a figure that represents tens of thousands of workers across various industries that will have significant gaps in their resumes (and, in parallel, valuable lost time in honing skills). This could have some major ramifications in verticals that rely on consistent, up-to-date skillsets.
- Enterprises strengthen the link between artificial intelligence and business leadership. Much of the focus on AI as a business disruptor centers on several discussions: 1) its application as a tactical automation engine, 2) its potential as a strategic, next-generation process enhancer, and 3) its near-boundless, budding power for model- and scenario-building within specific organizational initiatives. What’s oft-missed is just how AI will impact business leadership and corporate problem-solving. AI is the most powerful technology tool that many of us have seen, leveraged, and experienced in our collective lifetime; it only makes sense that business leaders enact optimal configuration to better understand how artificial intelligence will influence core decision-making and how it will help them reimagine how they manage the workforce, long-term enterprise planning, and greater talent acquisition strategies.
- The next generation of the candidate experience is designed. The earliest concepts behind the “candidate experience” revolved around how candidates progressed through engagement and hiring processes. In recent years, and especially in the wake of post-pandemic business evolution (specifically around bigger ideas like “humanity”), more of that experience tended to correlate with candidates’ perceptions of their future employers, particularly aspects like workplace culture, inclusive environments, and the non-financial attributes of the company brand. We will see a shift in the candidate experience as 2024 unfolds; with the power of converging AI and human-based candidate experience strategies, businesses will be able to better-tailor messaging to talent prospects, hone communication with candidates, and revolutionizing engagement processes to consider workers’ preferences, skills, and career aspirations.
In the realm of workforce management, the concept of direct sourcing has not escaped the fervor of its own hype machine. The question persists, though: what defines direct sourcing? What is its true “reality”? What “state” is direct sourcing in today, given the evolution of talent acquisition and extended workforce management?
There is no easy answer, unfortunately. The most interesting facet regarding direct sourcing is that the industry has not yet settled on a true definition; much like contingent workforce programs can be called such without a drop of automation or third-party support, direct sourcing often falls into the same spectrum. Even without a VMS, extended workforce platform, or MSP in place, businesses can state that their non-employee workforce programs are tried-and-true (and “end-to-end”) even in cases where additional attributes, particularly services procurement and SOW management, aren’t considered part of the overall initiative.
Misconceptions surrounding direct sourcing often center on the intricacies of its implementation and the true characterization of what qualifies as genuine “direct sourcing.” Does an enterprise curating its talent internally and channeling candidates into a talent pool truly embody direct sourcing as a core workforce strategy? To discern the essence of direct sourcing, we must explore its full spectrum, including segmentation, integration into primary recruitment streams, and the facilitation of talent nurture capabilities — which is where the question arises: is automation indispensable for it to be deemed a true, end-to-end program? Do enterprises require deeper talent technology stacks to ensure direct sourcing meets its potential as a talent acquisition gamechanger?
That question is a bit easier to answer. Event though direct sourcing stands apart as a workforce strategy that yields significant benefits even when its components are selectively harnessed, there is so much more value in the initiative when its fueled by next-level automation and an edge of talent acquisition transformation. While businesses prioritizing meticulous talent curation and the optimization of talent communities often find themselves equipped with top-tier candidates, particularly crucial in an era where experience and skillsets reign supreme, the truth is that the full potential of direct sourcing, especially in terms of talent nurture, referrals, and skills-based hiring, requires the incorporation of advanced capabilities facilitated by direct sourcing platforms, artificial intelligence (AI), and extended workforce automation.
Yet, challenges abound. Executive buy-in, functional collaboration, and recruitment disparities can impede the success of direct sourcing. It is crucial to recognize that talent curation alone is not a panacea, and merely applying direct sourcing-like processes to existing talent acquisition capabilities falls short. Enterprises must delve into the core motivations behind adopting direct sourcing and implement comprehensive measures for its end-to-end execution. Cost savings demand agile talent engagement and the seamless integration of talent pool/community candidates into existing recruitment streams, while an enhanced candidate experience necessitates placing AI and related technology at the forefront of every candidate journey, particularly in a mobile setting.
And, with skills-based hiring becoming a critical recruitment initiative for 2024, defining “direct sourcing” will entail converging multilayered strategies and solutions, along with progressive business thinking, into a seamless program that facilitates the next generation of hiring.