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BEST OF 2022: Flexibility Is a Catalyst for the Next Great Iteration of the Workplace

[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]

There’s enough discussion around the technological components of the Future of Work movement: artificial intelligence, machine learning, blockchain, digital staffing, etc. While “innovation” in and of itself is one of the three major foundational legs of the Future of Work (the other two being “the evolution of talent” and “the transformation of business thinking”), there’s so much more to the very notion of work optimization than just automation and new technology.

As we’ve learned over the past two-plus years, the workplace itself has become a living, breathing entity that has the power to determine the overall productivity of a business, and, more importantly, how emotionally tethered the workforce is to the greater organization. For the record, it’s not just a matter if or when a business offers remote or hybrid work options, but rather how deeply rooted flexibility truly is within all facets of how work is done and how the workforce is ultimately managed.

Now would be the best time to bring up the annoying factor in every business-related conversation: “The Great Resignation” continues unabated, sparked by a veritable “Talent Revolution” that has restructured the way workers perceive their jobs, roles, and career paths. The very concept of flexibility is not just a “perk” for talent; it’s become a determining factor in whether or not a professional chooses to remain with an enterprise or search for greener pastures.

From here, flexibility is catalyst for the next great iteration of the workplace. There are undeniable roots from the larger idea of flexibility, including empathy-led leadership (more flexibility in how leaders lead), leveraging new models to get work done (distributed teams, new functional collaboration, etc.), more humanity within the fabric of the workplace, and, of course, more malleability in where workers work (remote work, hybrid workplace, etc.).

And, when we bring up this idea of “flexibility,” it doesn’t just translate into specific aspects of the workplace, but rather all of them. That’s right: the next iteration of the workplace centers on how work is done rather than on archaic principles of control and authority, including:

  • Promoting an inclusive workplace that welcomes and values all voices, no matter their differences, disabilities, etc.
  • Relying on empathy-led and conscious leadership that takes into account worker emotions and perceptions.
  • Offering various outlets of paid leave (maternity, paternity, wellness, etc.).
  • Embracing flexible work models, including fresh takes on shift-based work, four-day work-weeks, collaborative-led schedules, etc.
  • Supporting remote and hybrid work options (including offering proper hardware, software, leadership support, etc.).
  • Augmenting these remote and hybrid models with digital workspaces.
  • Measuring both employee engagement and productivity, and;
  • Detailing flexible work options within new job requisitions (to attract talent).
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Conscious Leadership as a Future of Work Transformation Attribute

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the previous weeks, we’ve recapped four of the five things discussed during the event.

In our fifth and final installment this week, we’ll be exploring conscious leadership as a Future of Work centerpiece.

Business Leadership Dictates Business Transformation

It is now time to share another thing to know about the Future of Work, which is conscious business leadership. This aspect speaks to the fact that the Future of Work is more than technology. Ask 10 different people their definition of the Future of Work and they’ll give 10 different answers.

However, business leadership really dictates business transformation. Consider diversity, equity, and inclusion (DE&I). While there are technologies that aid in understanding how an enterprise performs in those areas, the mindset of such programs comes from strategic thinking. The same is true for purposeful work and flexibility. Technology often sits in the center with talent alongside it, but it’s the transformation of business thinking that is going to spark the next future state of work.

Leadership Recalibration

The next future state will lead to a rethinking of business leadership. More specifically, a reimagining of our business leaders’ minds to be more empathetic and flexible to understand the perspectives of workers. If business leaders are in tune with the emotions of their workforce, it allows them to understand how workers are feeling and how that is affecting their productivity. Analyzing what is occurring within worker emotions and how, as business leaders, can help and support, can supercharge the effectiveness of their overall leadership. When this occurs, both the talent and the leaders win.

Conscious Leadership Leads the Way

Conscious leadership is the only way forward. While a bold statement, it is true. Business leaders who are conscientious are going to retain their staff, build trust between themselves and their workforce, avoid aspects of “quiet quitting”, lead with empathy and flexibility, and understand the perspectives of their employees. And again, talent is the number one competitive differentiator. Conscious leadership is one of the ways we foster a better relationship with our teams.

Finally, leaders must enable true workplace flexibility to improve corporate culture. Rigidity is really the antithesis of the Future of Work. A flexible workplace culture where we are open, honest, and inclusive of people and their schedules, emotions, and purpose is the ideal corporate culture. This is the way every organization should be run. And ultimately, it is going to help organizations get work done in a much more efficient manner.

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Flexibility Shouldn’t Go Backwards

Take a trip back to a moment in time with me. It’s around this time last year, and you may be in the grocery store, at the mall, or catching the last few hours of Black Friday sales. Facial coverings aren’t as prevalent as they were a year prior, an era before COVID vaccines, treatments, etc., however, many people still feel more comfortable wearing masks in any public setting.

It’s sometimes hard to believe that we’re well over two-and-a-half years removed from the first days of the COVID-19 pandemic. For many of us, we can still close our eyes and recall the anxiety, the worry, and just how uneasy everything felt.

Of course, in late 2022 now, we can look back on the scariest of those times and point to them as a dawn of a new era of work, talent, and business. Future of Work accelerants were already well in play when the country (and world, for that matter) began to “shut down,” however, it was the pandemic’s quick impact that kicked many of those concepts into high gear.

Perhaps the biggest Future of Work accelerant to arise was the global notion of flexibility. With newfound measures to keep in-person contact to an absolutely minimum, those businesses that once eschewed remote work were now forced to allow their employees and contractors to telecommute and work virtually. Those enterprises that had long embraced these work models, on the other hand, found it easier to survive in chaotic times.

The first rumblings of “return to office” planning occurred at the beginning of 2021 when the United States government rolled out the biggest vaccine campaign in medical history. Many executive leaders were eager to “get back to normal” and began the process of shifting from remote-heavy environments to hybrid workplaces.

While these blended models were ideal for balancing proximity collaboration and in-person coordination with the many advantages of the remote work environment, some leaders took encouraging virus occurrences (such as lower case rates, enhanced uptake of vaccines, etc.) as a sign that the global workforce was ready to the office full-time.

As we discussed here on the Future of Work Exchange oh so many months ago, that very notion of flexibility wasn’t a fad, nor was it a temporary state of workplace thinking. The move towards enterprise flexibility was a permanent one that could not be reneged, renegotiated, or scaled back in any profound way. One of the positive outcomes regarding the workforce over the past two years was hidden under the guise of The Great Resignation; people weren’t just quitting their jobs…they were sparking a talent revolution.

In 2022, and certainly even more so in 2023, workers demand better working conditions, enhanced benefits, empathy-led mentorship and leadership, and, most importantly, flexibility. This concept of flexibility doesn’t just translate into allowing professionals to sometimes work from home or build in specific remote days around in-person office days. No, flexibility is so much more than that, and, until executive leaders understand that flexibility is a path forward that cannot be reversed, there will continue to be staffing shortages, dearths of expertise, a lack of effective skillsets, etc.

Those leaders that are clamoring for a full return-to-office plan in January (or even sooner, if you’ve purchased a social media giant and want to destroy its culture) are banking on economic uncertainty to re-balance the scales with the workforce-at-large. However, with nearly two job openings for every available candidate in today’s market (a fluctuating number based on fluid conditions), there won’t be a labor market crunch anytime soon. So, in essence, flexibility is an attribute that every worker will want now and forever, leaving business leaders in a position in which the culture of its workplace becomes ever-so-critical when engaging the top-tier talent they need to thrive.

Workplace culture cannot be forced. And this is why the realm of flexibility is so critical to enterprise success today and in the future. Enterprises that preach and practice flexible workplace conditions have embraced the transformation of work; the idea of flexibility, then, can’t be jammed back into its bottle. Workers have realized that flexibility is what they want, desire, and require…and there’s no turning back from that.

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“Being Thankful” Means Something Different This Year

We hear the phrase so many times at this point in the year, with Thanksgiving only a couple of days away: “I’m thankful for [something, someone, etc.].” We all have specific things in our lives that we are thankful for: our families, our friends, our loved ones. This year is no different: entering Year Four of a disruptive pandemic, that, while no longer in its “emergency phase,” still causes concern, we are all certainly thankful for our health and the wellbeing of those in our families, our social networks, and within our network of peers and colleagues.

In 2022, however, being thankful means something different…or, at least, should mean something different.

It’s sometimes incredibly difficult to separate “work” from “personal” life, with so many of us experiencing our career paths intertwining with the everyday routines at home. However, there is an aura to our lives today that is not only different from just a few years ago, but significantly different than it has been in decades.

We’re living in a new world of work, and, the keyword there (“living”) means that work in and of itself isn’t just a place we go for eight hours a day, but rather something that defines us as people. At the core, we are humans. And, many of us express ourselves in terms of the work we do and the skills that we have attained.

While it isn’t always healthy, there are many, many professionals that entwine their careers and personal lives in such a way that there is sometimes a vast difficulty in separating the two. This, however, is the nature of how we work today. We are always “on.” We are very frequently consumed by the content in our fields, craving information, news, and insights through social networks and communication with those within our industries.

Thus, this year, “being thankful” takes on a much different meaning, one that revolves around the concept of flexibility and the notion that we are living in a world of innovation and evolution.

Let’s be thankful that we have firmly moved into an era when remote work and hybrid workplaces are an accepted and widely-adopted means of getting work done. Let’s be thankful for those business leaders that have cultivated flexible workplace environments that rely on remote work as a viable option for their workforce.

Let’s be thankful that worker empowerment is perhaps the strongest it has ever been, with The Great Resignation giving us so much more than unhappy professionals by providing workers with the strength to stand up for themselves and each other for better working conditions, more flexibility in the workplace, and so much more.

Let’s be thankful for those business leaders preaching and practicing the art of conscious leadership. Let’s be thankful for executives and managers that lead with empathy, compassion, and understanding. Let’s be thankful to leaders that show appreciation and mentor those that they manage and work with on a daily basis.

Let’s be thankful for the folks across the workforce spectrum that are actively promoting diversity, equity, and inclusion, who are striving for a more diverse workforce, more diverse talent communities, and diversity-centric hiring and talent acquisition. Let’s be thankful to those business leaders that have created and will continue to create truly inclusive workplace environments and do what they can to develop a vibrant workplace culture that reflects positive values. And let’s be thankful for those business professionals that consistently support, lobby for, and devote time and resources to equal pay initiatives, deeper collaboration, and vibrant discussions regarding DE&I.

Let’s be thankful for the technology that has helped us transform the ways we leverage talent, engage workers, and ultimately get work done. Let’s be thankful for the solution providers that consistently innovate and provide enterprises with agile automation, next-generation analytics, workforce intelligence, and progressive functionality. Let’s be thankful for the platforms that have pushed direct sourcing into new and exciting territory, and let’s be thankful for the providers that are actively embracing the Future of Work movement.

And, finally, let’s be thankful for those that think outside of the box and desire to push the envelope. Let’s be thankful for those that helped transform the ways we work. Let’s be thankful for those individuals that regard “work” as needing to be more human-centric. And let’s be thankful for everyone that believes that the Future of Work movement is how we move forward into the next great era of business history.

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How To Destroy Workplace Culture In Less Than One Week: An Elon Musk MasterClass

If you’ve been following the news recently, erratic billionaire Elon Musk, he of Tesla and SpaceX fame, finally completed his quest to purchase social media giant Twitter for over $40B just last week. And, in typical Musk fashion, simply buying one of the most storied social media cornerstones of the past decade-plus just wasn’t enough for him: whether with intent or not, he’s already created havoc at an organization that was once lauded for its workforce flexibility.

The Future of Work Exchange, since its inception, has been a source of insights regarding the criticality of workplace culture and ramification of toxicity within corporate boundaries. In an age when resignations are rampant, uncertainty over the economy looms over businesses like a financial specter, and Year Four (yes, Year Four!) of pandemic could create massive disruptions yet again, businesses need to lean on several key factors to not only attract talent, but retain the top-tier expertise it already has.

Workplace flexibility, empathy-led leadership, attention to mental wellness, and robust wellbeing strategies, as well as a strong corporate brand that is associated with these facets, are all crucial elements in creating a positive environment that drives talent retention and boosts both talent engagement and talent acquisition initiatives. Economic downturn aside, the jobs market is still quite hot; United States employers added 261,000 jobs in October, according to The New York Times, a figure that shows that “the economy is resilient.” Furthermore, the Times also reported that:

There have been other recent signs that the labor market remains exceedingly tight. Job openings, after falling significantly in August, rose again in September to 10.7 million. That increase meant there were roughly 1.9 job openings for every unemployed worker. The number of people who quit their jobs — typically a sign that workers are confident they will find better ones — ticked down to 4.1 million but remained high. Layoffs overall have stayed low.

However, that aforementioned specter of a recession cannot be ignored. While “layoffs have stayed low,” none of us can scroll through LinkedIn without hearing news of peers’ and colleagues’ troubles with mass cuts. What does this have to do with Elon Musk and Twitter and workplace culture? Just keep the Times information in the back of your mind.

Musk has made public his desire to buy Twitter for a very, very long time and that dream was realized when the purchase went through last week. Immediately, Twitter, a company known for aspects like its company-wide mental health “holidays,” was immediately turned on its head from a workplace culture perspective. Let’s forget for a second (since the Exchange is not a political site) the “free speech” attributes of Musk’s gunning for the social media giant and instead focus on how much damage he’s done…in just a week’s time.

Musk and Twitter leadership laid off 50% of its staff late last week, with many employees receiving the news indirectly; some were denied access to critical systems, while others could not even log onto their laptops. Some heard of peers being laid off on social media and most others received emails informing them of their newfound, involuntary exits. And, this is only a peek at the culture Musk has already fostered, as beyond the layoffs, some employees found themselves literally sleeping in their offices to meet erratic deadlines:

A Twitter employee who shared a photo appearing to show his boss sleeping on the office floor has caused a stir on the platform. The image, which was tweeted by Evan Jones, a product manager at Twitter Spaces, on November 2, was captioned, “When you need something from your boss at elon twitter.” It shows a woman who has been identified as Esther Crawford, a director of product management at Twitter, wearing an eye mask and lying in a sleeping bag on the floor of what appears to be an office.

Yes, we’ve all had to pull all-nighters before. We’ve all had to burn some midnight oil to get a particular project or two done in our career history. It’s just that these things are adding up and it does not look good for a global organization that is a household brand…especially one that has a career page that says this:

We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.

We’re all about flexibility and equity. At Twitter, we do our work where it makes the most sense. Most roles can be done from home. But some positions take place in the office. Either way, we believe in giving all Tweeps maximum flexibility whenever we can.

There’s no doubt that there is a barrage of negativity surrounding Musk’s Twitter takeover. As reported by Vox:

In the days after Musk took over, he booted top executives, slashed rank-and-file headcount, pushed engineers to work harder, and began fast-tracking a hodgepodge of potentially revenue-generating features, including charging users to get or keep a verification check mark.

It’s not new for a new business owner and executive leader to catalyze immediate change. Again, it’s 1) the pace at which these changes are happening, 2) the disregard of existing positive culture across the workplace, and 3) the abhorrent attitude in which Musk is displaying while transforming the social media giant. Here are more nuggets from the Vox piece:

One Twitter employee described the morale at the company after the layoffs as low, and said that many colleagues who survived this round of cuts wish they had gotten laid off and gotten severance instead. Twitter is giving many laid-off employees full pay and benefits through at least January, although it’s not clear if this applied to all employees, particularly those outside the US, sources said.

Twitter staff have received little official communication, such as emails or corporate-wide Slack messages, so far from Twitter’s executive leadership since Musk officially took over. One employee who spoke with Recode on the condition of anonymity called it an “information vacuum.” That’s been an adjustment for many Twitter employees who are used to a more measured, communicative, and structured work culture. One anonymous Twitter employee told the Washington Post that the work atmosphere under Elon was like “working in Trump’s White House.”

And, to top it all off, Musk eliminated the “work-from-anywhere” policy that Twitter developed earlier this year, and terminated its beloved “days of rest” monthly holidays, two attributes that were solid pieces of the workplace culture at Twitter.

Musk has been seen a brash innovator who leads in a differentiated way. He wants to implement at “24/7” work culture that, unfortunately, does not align with where workers are right now mentally and physically. The fear here is that business leaders who look up to Musk as an example of how to lead will mimic his policies and strategies, most of which will introduce toxicity into workplace culture in a time when it’d be the absolutely last thing an enterprise needs in this volatile market.

Over the weekend, news broke that Twitter asked some of its laid off employees to return to the company, realizing that some of their layoffs were mistakes. According to Fortune:

After laying off roughly half the company on Friday following Elon Musk’s $44 billion acquisition, is now reaching out to dozens of employees who lost their jobs and asking them to return. Some of those who are being asked to return were laid off by mistake, according to two people familiar with the moves. Others were let go before management realized that their work and experience may be necessary to build the new features Musk envisions, the people said, asking not to be identified discussing private information…The requests for employees to return demonstrate how rushed and chaotic the process was.

In less than a week, Musk’s takeover of Twitter included the elimination of flexible work policies, termination of monthly wellness days, a mass layoff in which nearly 50% of the company’s staff was cut, and a reachout to some of those let go because the process was rushed and chaotic. A once-lauded organization for its incredible workplace culture, Twitter will now reflect the very toxic nature of a new owner who destroyed this foundation in less than a week.

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Key Providers for 2022: SAP Fieldglass

The Background:

The extended workforce comprises over 47% of the average company’s total workforce, according to recent Ardent Partners and Future of Work Exchange research. In addition to the growth of this talent over the past several years, businesses across the globe require the proper technology and automation to ensure that non-employee labor can effectively drive value across the greater organization.

While the Vendor Management System (VMS) model is not a new solution, many of these platforms have undergone radical evolution in the face of continuous business change…especially during pandemic times, when the extended workforce became a cornerstone of operational survival. In fact, the innovation in the world of VMS technology has become a veritable linchpin to truly thriving in a business arena that essentially requires progressive functionality, Best-in-Class data capabilities, and a commitment to the Future of Work movement.

Enter SAP Fieldglass.

Why They Were Selected:

Over the past two years, SAP Fieldglass has reconfigured its core functionality to reflect the ongoing transformations within the greater world of work and talent, introducing several key innovations to its wide-ranging product suite. Through its deep integrations and connections to SAP SuccessFactors, SAP Ariba, and other facets of the SAP line of technology, SAP Fieldglass is enabled with the ability to effectively manage all facets of total talent in the face of a transformative world of work.

SAP Fieldglass has demonstrated its pledge to progressive, Future of Work-era automation through a blend of industry maturity and next-generation product offerings. Its configurable, integrated workplace (SAP Work Zone) merges SAP technology (such as SAP Ariba and SAP SuccessFactors) with other critical enterprise systems to generate a holistic, end-to-end view of a user’s total workforce, while the solution’s Active Guidance functionality is perhaps the industry’s deepest proactive insights tool.

In Their Own Words:

SAP Fieldglass, a longstanding leader in external workforce management and services procurement, is used by organizations around the world to find, engage, and manage all types of flexible resources. Our cloud-based, open platform has been deployed in more than 180 countries and helps companies transform how work gets done, increase operational agility, and accelerate business outcomes in the digital economy. Backed by the resources of SAP, our customers benefit from a roadmap driven by continuous investment in innovation. To learn more, visit www.fieldglass.com.

The Outlook:

SAP Fieldglass is well-positioned to become an idyllic, Future of Work-oriented workforce management platform due to its robust integrations with other key SAP solutions (particularly SAP SuccessFactors), scale of offerings that provide real-time and AI-augmented visibility, and inherent flexibility that cascades down into how its users manage the complexities of today’s agile workforce.

With its Visualizer analytics tool, strong services procurement automation, assignment management technology (for enhancing control over the burgeoning light industrial contingent workforce), and abilities to drive both total spend management and total talent management, SAP Fieldglass is a force in a Future of Work-driven business world.

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Four-Day Work Week Put to the Test

While remote and hybrid work models are nearly synonymous with the Future of Work, the four-day work week is gaining renewed attention as a characteristic of workplace flexibility. Certainly not a novel concept, the pandemic helped elevate four-day work week discussions as companies sought to bring employees back into the office. Advocates of the four-day work week are encouraging companies to join pilot programs to test the waters and determine its viability.

It is important to differentiate the four-day work week model from a compressed work week. Employees who work a compressed week are still working 40 or more hours over four days. A four-day work week means working 8 hours per day, 32 hours per week with the same pay as a 40-hour week.

However, various studies have shown that a four-day work week can produce higher productivity levels compared to employees working more days with longer hours. A four-day work week can also lead to lower stress levels as well as a happier and more loyal workforce. When employees know that their company values flexibility and work/life balance, there’s a greater commitment toward enterprise goals. It is this insight that led to a drastic change in work hours/days in the early 1900s.

Work Hours and Days Not Etched in Stone

Historically, until the 20th century, the work week spanned six days, averaging 80-to-100 hours per week, with the majority of labor working in factories or heavy manufacturing. In 1926, however, the Ford Motor Company transitioned to five days, 40 hours per week due to productivity insights of its workers. TIME highlighted Henry Ford’s philosophy on this in his company’s Ford News in October, “Just as the eight-hour day opened our way to prosperity in America, so the five-day workweek will open our way to still greater prosperity … It is high time to rid ourselves of the notion that leisure for workmen is either lost time or a class privilege.”

The Fair Labor Standards Act, passed in 1938 and amended in 1940 by Congress, made the 40-hour work week standard. Thus, the notion that the work week cannot be anything less than five days, 40 hours per week is not realistic given our current times. As evidenced by the Future of Work movement, today’s workplace landscape shows yet another tectonic shift in workforce productivity and engagement.

Now, more than ever, with remote work becoming a mainstream workforce model, it is relevant to further explore the four-day work week concept. And that’s exactly what hundreds of companies are undertaking across the world from Europe to North America and beyond.

Largest Four-Day Work Week Pilot Launched in the UK

The largest-ever four-day work week pilot is occurring in the United Kingdom from June to December 2022. Led by 4 Day Week Global in partnership with leading think tank Autonomy, the 4 Day Week UK Campaign, and researchers at Cambridge University, Boston College, and Oxford University, there are more than 70 organizations varying in size and sector participating in the six-month trial, including over 3,300 employees who are being paid one day off weekly during the six-month pilot.

According to Joe O’Connor, 4 Day Week Global CEO, “The organizations in the United Kingdom pilot are contributing real-time data and knowledge that are worth their weight in gold. Essentially, they are laying the foundation for the future of work by putting a four-day week into practice, across every size of business and nearly every sector, and telling us exactly what they are finding as they go,” he says.

“We are learning that for many it is a fairly smooth transition and for some there are some understandable hurdles — especially among those which have comparatively fixed or inflexible practices, systems, or cultures that date back well into the last century,” O’Connor adds.

With the pilot now at its halfway point, all participating organizations were sent a series of questions with multi-choice answers on a scale of 1 to 5. According to 4 Day Week Global, of those that responded (41 out of the 70 companies), here are some insights on the four-day work week at this juncture in the trial:

  • 88% of respondents stated that the four-day week is working “well” for their business at this stage in the trial.
  • 46% of respondents say their business productivity has “maintained around the same level,” while 34% report that it has “improved slightly,” and 15% say it has “improved significantly.”
  • On how smooth the transition to a four-day week has been (with ‘5’ being “extremely smooth” and ‘1’ being “extremely challenging”), 29% of respondents selected ‘5’, 49% selected ‘4’ and 20% selected ‘3’.
  • 86% of respondents stated that at this juncture in the trial, they would be “extremely likely” and or “likely” to consider retaining the four-day week policy after the trial period.

A Bright Future for Workplace Flexibility

The outlook is encouraging for four-day work week adoption for some of the companies involved in the pilot. The fact that 49% of the company respondents are seeing an improvement in business productivity is something to note as well. The Future of Work Exchange will follow up once the pilot concludes in December.

In the meantime, if your company is interested in a 4 Day Week Global pilot in the United States or Canada, information can be found here.

Ultimately, companies will need to determine how a four-day work week impacts their business and workforce model. Flexibility of any kind within today’s enterprises is critical to talent acquisition and retention. Companies that tested but decided against adopting a four-day work week have still realized the importance of flexibility and implemented other measures from no-meeting Thursdays to seasonal half-day Fridays. Determine what is meaningful from a stress and work/life balance perspective and use that as a starting point for a flexible workplace program.

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The Business World of 2019 is Extinct

I’m sure many of the Future of Work Exchange’s readers remember the fantastic television series LOST. Sure, it floundered for a bit during the middle seasons, but in the long run, it was one of the most memorable TV shows of the past 20 years.

In the infamous Season Three finale, the directors of the show tossed in a “rattlesnake in the mailbox” twist ending: the famous flashbacks that were routine during every episode were, in fact, during this season finale, flashforwards to moments several members of the cast were off the island and back home. Remember when Jack met Kate in a dark parking lot and screamed, “We have to go back!”?

Well, that’s what it sounds like every time a business leader, writer, pundit, etc. insists that pandemic-era organizational attributes are either going to fade or lose their steam in the months ahead. There was the “very bad take” on remote work from Malcolm Gladwell last week. CNN recently featured a piece from SHRM CEO Johnny C. Taylor, Jr. that featured a take on why remote work will dissipate:

Though seen as a necessity during the pandemic, some business leaders doubt the current level of remote work is sustainable. And they’re right. A fully virtual workplace misses some of the key drivers for performance, productivity and growth, which are top of mind right now for businesses facing the prospect of a potential recession. Understandably, they want workers back in the office because they’re preparing for an ultra-competitive environment, which calls for maximizing efficiency. Fully remote work doesn’t cultivate the level of interpersonal relationships that business leaders see as vital to workplace synergy, collaboration and innovation. It can’t replicate the rich, robust, direct two-way, in-person communication that is critical to complex and creative work.

When companies are responding to market shifts and economic stresses, new ideas, problem solving and brainstorming all become essential. And brainstorming sessions are much easier to conduct in person, where workers can hash out their ideas on collaboration boards in conference rooms or shared workspaces. Remote workers, meanwhile, are more prone to distractions at home that can inhibit their concentration and participation.

Taylor, like many others, speaks from a pro-business perspective. And…that’s okay. It really is. This is a discerning time for the corporate world: still in the throes of a pandemic, inflation still rampant, and the specter of recession lingering overhead. Some businesses have already ignited layoffs in fear of the recession’s impact. Others have tightened budgets and have begun forecasting what their revenue, finances, and expenses will look like in the months to come if a recession truly hits. So, it’s no wonder that many executives point to the coming months as some sort of gateway to the past, particularly those fond days before a once-in-a-lifetime pandemic brought unrivaled havoc to the world at large.

It’s become a common refrain for professionals to say the phrase “getting back to normal” when it comes to the way businesses operate. However, as we’ve learned time and time again, we’re not going back. Never. While many executive leaders have realized that the transformative shifts we’ve experienced are permanent, there are unfortunately many others who have not. One aspect that Taylor, Jr. evokes in his piece for CNN revolves around the concept of flexibility: “The flexibility we embraced during the pandemic should go both ways. Workers will need to bend a bit, especially when the viability of the workplace is in jeopardy.”

The viability of the workplace is not in jeopardy. The workforce itself is in jeopardy. We can all agree that The Great Resignation wasn’t going to last forever, however the millions of quits happening so frequently (even if they slow during these late summer weeks) prove that workers will never go back to a business arena that lacked remote work, better working conditions, and access to the flexibility that has allowed them to balance their work-life integration in such a way that both their personal and professional lives are purposeful.

The great war for talent will still rage on no matter the economic conditions of our business world. In 2019, remote work was a piece of corporate life. In 2022, it’s a permanent and foundational fixture. When we hear someone say “we have to go back!” in regards to dining at restaurants or attending concerts, yes, by all means, it would be great to get to that point as COVID becomes endemic. However, when we hear that same phrase in regards to business life, it’s an unfortunate desire to go back to a world that no longer exists (for many good reasons).

No, we don’t have to go back. We need to keep progressing forward. It’s the Future of Work, after all.

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The Future of Flexibility

“Flexibility” has become the de-facto, hot-button phrase to describe how the Future of Work should operate. However, if we dig deeper, the very notion of flexibility transcends the confines of remote and hybrid work.

Take a deep breath for a moment. Think about your current role before the pandemic. Now think about it in the throes of 2020 and 2021. Now think about your role today and how you’re working. Chances are there are some very stark differences between these three moments in time.

For one, the very modes of work have shifted tremendously over the past two-plus years. Those that worked remotely found the transition was easy: just stay the course. Those that already had a hybrid schedule understood how to change their mindsets while also transforming their leadership and collaborative styles. And for those in which remote work was a new concept, there were some growing pains.

As we sit more than halfway through 2022, there are more questions than answers in regard to the concepts of flexibility in the workforce, the workplace, and the work itself. While flexibility has become a core piece of our pandemic-era business lexicon, the truth is that there is so much more to the idea of flexibility than what we’ve experienced thus far:

  • Flexibility also translates into agile thinking regarding the makeup of our workforce. This doesn’t just mean that businesses should increase their utilization of non-employee talent (which, of course, has become a value-driver during these uncertain times), but rather dig deep into all available talent sources and develop a truly agile workforce. Talent marketplaces, digital staffing outlets, and direct sourcing strategies can all enhance the depth of current talent communities and ensure that businesses can be flexible when needed (market conditions, business issues, etc.).
  • Flexibility should cascade down into attributes such as purpose, work-life integration, etc. For far too long, being a “dedicated worker” meant a gold watch at the end of a very, very long tunnel. Now, in the wake of the biggest health crisis of our lifetime, talented professionals seek more from their jobs; the realm of “purpose” and “work-life integration” both translate into workers craving meaningful work that enables them with flexible hours, flexible projects, and a flexible model that allows for unplugged time, more task-oriented collaboration (rather than open-ended coordination), and the ability to reevaluate career paths more frequently.
  • Flexibility means reviewing workplace structures to provide a malleable foundation rather than a rigid “return-to-office” setup. If there’s anything we learned about the coronavirus behind COVID-19, it’s that it’s become an unpredictable harbinger of disease and disruption. Fall and winter surges fill hospitals over capacity, shutter public attractions, and force governments to reevaluate social safety and public health regulations. This all means that hardline, return-to-office planning should not only be canceled, but outright replaced by a flexible foundation that is based on science, the overall productivity of the organization, and what works best for the workforce. Too many business leaders believed that this far into the pandemic was the ideal time to bring workers back to physical locations, when they should have been experimenting with new models and assessing what was best for the business and the mental wellness of its talent.
  • Flexibility should apply to workforce technology and process automation, as well as data science and artificial intelligence. AI and data don’t need to be at the center of every single facet of the contemporary business, but it needs to be at the forefront of how businesses shape talent acquisition and address how work is done. Enterprises must understand the flexibility inherent in today’s crucial workforce and talent tools, like VMS, MSP, direct sourcing, and digital staffing, and tap into the modules that they may have ignored in months and years past. Requisition management and financial/administrative tools are table stakes, however, leveraging “deeper” functionality such as AI-led analytics, expansive candidate matching, candidate experience tools, talent community development, total talent intelligence, and digital recruitment are all incredible doorways into making workforce technology more flexible for an evolving business.
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We’ve Changed As People, So Shouldn’t The Way We Work Change, As Well?

If we look back to those earliest days of the COVID-19 pandemic, we could almost feel the anxiety and dread dripping from those memories. From being cut off from family and friends and learning how to cope without school and daycare to understanding what it was like to live though a global health crisis, the first few months of the pandemic forever altered the way we think, live, laugh, and learn. Two-plus years later, we can confidently say that it may be the watershed moment for this era of human history.

Many of us grew a newfound appreciation for the nuances of live, while others had the opportunity to truly focus on how they should shape their futures based on the struggles of those early days. There was profound societal change in the air, as well, which shifted the way we as humans think about culture, race, gender, and other core aspects of what makes us, well, us.

The role of empathy was in front view, too, in the many ways the country showed appreciation and support for those on the frontlines of the pandemic. We grew more connected in an age when physical, in-person unions were paused for months on end.

We have fundamentally changed as people and it’s incredibly difficult to think of our pre-pandemic personas and wonder if we could ever go back and recapture those frameworks of thinking. Our lives were altered and nearly every facet of life was transformed…including the way we work.

There’s more to the changing world of work than the increase in remote work and a volatile labor market, however. The very concepts and ideas behind the Future of Work movement dictate that we continuously innovate not just within the realm of technology, but within the way we address work as the humans who power the enterprise. If we can take that same ideology behind mankind’s transformation over the past two years and apply it to the way we work, then professionals, people, and enterprises all win.

We need more of a focus on the fact that humanity and empathy are the foundation of the workforce, not just skillsets and expertise. We’ve altered the way we think about ourselves and each other, and maybe that’s what the world of work needs to evolve during these interesting times: a reimagined workplace that prioritizes its people and the flexibility they require to effectively get work done. It’s not a far-fetched theory by any measure: we’ve seen business leadership shift to an empathy-led structure, with more and more executives understanding that their staff needs the utmost support from both emotional and operational perspectives.

When we compare the 2022 editions of ourselves to the 2019 versions, there are many, many differences that have made us better people and better humans. We can certainly apply these progressions to the way we work, too. It may be the best way to thrive in the months and years ahead.

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