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Magnit

Key Providers for 2022: Magnit

The Background:

In addition to the many accelerants brought about by the Future of Work movement over the past few years, there has been another evolution that has been steadily aligning itself alongside the greater transformation of work, talent, and business leadership: the full-on progression of Managed Service Provider (MSP) and Vendor Management System (VMS) solutions and their parallel advancements with the fluid concepts of work optimization.

Enterprises today require advanced solutions that can not only transform the way they find, engage, source, and manage talent, but also technology that positions them to not only survive, but truly thrive as the business arena continues to evolve at a rapid clip.

Enter Magnit.

Why They Were Selected:

Over the past two years, Magnit (formerly PRO Unlimited) has redefined the “MSP” and “VMS” acronyms by introducing its Integrated Workforce Management Platform, an end-to-end platform that addresses the critical elements of contingent workforce management as well as services procurement, SOW management, direct sourcing, next-generation analytics, and intelligence-led service offerings.

When the solution rebranded to Magnit just two months ago, it represented a culmination of aggressive market activity that has coalesced into one of the market’s most robust workforce management providers. Through major industry acquisitions (WillHire, GRI, Workforce Logiq), unique partnerships (eightfold, Ceridian, etc.), and new product launches (Direct Source PRO, NorthStar, etc.), Magnit has reinvented the role of workforce technology within the Future of Work movement…and now has become a frictionless source of end-to-end automation and innovation.

In Their Own Words:

Magnit™ is a global leader and pioneer in contingent workforce management. Our industry-leading Integrated Workforce Management (IWM) Platform is supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence. It enables companies to optimize talent and diversity goals while achieving operational and financial success. With Magnit, companies can adapt quickly to the evolution of work to grow their extended workforce with greater agility, transparency, and speed. Visit magnitglobal.com.

The Outlook:

Two years ago, when the company was still known as PRO Unlimited, CEO Kevin Akeroyd laid out a firm vision for the solution’s future: become a true workforce management technology platform that could serve as a seamless foundation of automation and high-touch managed services for an evolving world of work.

Magnit has realized that bold vision and then some: the solution is a market leader that excels in several arenas, including driving real workforce agility, providing total talent intelligence, redefining talent acquisition, emboldening the power of advanced services procurement, and establishing a core foundation of dynamic functionality and white-glove service. The company has become a Best-in-Class center of transformation for key elements of the modern workforce, particularly direct sourcing, world-class data, and vigorous analytics that can drive strategic value.

The Future of Work movement is a progressive set of ideals that represents the convergence of technological and essential accelerants that have forever changed the way businesses get work done. Magnit is a true reflection of these transcendent advancements, serving as a quintessential platform for today’s revolutionary world of work and talent.

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The Future of Work is Magnetic: PRO Unlimited Rebrands to Magnit

Magnets are colloquially known for their attractiveness properties, drawing metal (well, iron) objects and substances within its field. For the contemporary business in 2022, the very notion of “attraction” is a desirable trait: these enterprises cannot thrive in uncertain economic times, and especially facing a volatile labor market, without some crucial level of allure to its culture, workplace, and overall brand that can effectively attract top-tier talent and skillsets.

This morning, veteran integrated workforce management system PRO Unlimited, known across the globe for its powerful Managed Service Provider (MSP) offerings and Best-in-Class Vendor Management System (VMS), announced that it has rebranded itself under the new name Magnit. The new brand reflects the solution’s overall commitment to being a magnetic force in how businesses leverage its innovative technology to draw people to work in an effective manner.

“The new name, Magnit, reflects both the evolution of our industry and how far PRO Unlimited has come as the industry-leading integrated workforce management platform,” said Kevin Akeroyd, CEO of Magnit. “Magnit is a reflection of our vision for the evolution of work. It also aligns with our position as the company of record in how businesses attract, engage, and source top-tier talent that tightly aligns with their goals and objectives. This is an exciting new chapter that will culminate in Magnit realizing PRO’s original goal: serve as a true, end-to-end platform comprised of modern software, proven expertise and world-class data and intelligence for workforce management.”

Perhaps the most critical facet of the rebrand is how the provider is approaching its end-to-end offerings: the move to Magnit is not just a simple rebrand, but rather a culmination of two years’ worth of consistent market activity, including acquisitions (WillHire, GRI, Workforce Logiq), partnerships (eightfold, Ceridian, etc.), and new product launches (Direct Source PRO, NorthStar, etc.). The new brand is an opportunity for the company to cohesively blend all of its core products and services under a unified architecture within a single brand.

It is expected that, over the next six months, any fragmentation of offerings will be streamlined and integrated under the new Magnit brand. This is a key attribute of the rebrand, as the company counts several “buckets” of products just within the data/analytics space, with ENGAGE Talent, Envision Analytics, and NorthStar (as well as its RatePoint offering) soon to be merged into a more interconnected solution.

Magnit will continue to work towards its “platform vision,” as laid out by PRO Unlimited back in 2020. With an array of innovation at its fingertips, Magnit is an ideal position to capitalize on an evolving business arena that requires top-tier skillsets to thrive; the rebrand can be considered a catalyst for the organization to continue its innovative work in becoming a platform of choice for not just the extended workforce, but also a source of agility for enterprises across the globe.

“The move to the Magnit brand represents the next bold age for our integrated workforce management platform,” said Vidhya Srinivasan, chief marketing officer at Magnit. “Both the name itself and our new logo echoes our core vision: augment the next evolution in workforce management by drawing people together through modern software and a commitment to the evolution of work. Magnit will be a powerful force for our clients, partners, and suppliers as we link businesses to the agile talent they require to thrive during these dynamic times.”

The definition of a magnet does not just mention the attraction of other metal- or iron-containing objects; it also includes the alignment of itself in an external magnetic field. For Magnit, this means one thing: the solution is positioned to align itself as a centerpiece in how businesses not only find the talent they need, but how they truly optimize how work is done.

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