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Making Sense of Artificial Intelligence in Talent Acquisition

Talent Talent Acquisition Technology and Innovation by Christopher J. Dwyer on 07/10/2023

The current deluge of artificial intelligence news and coverage in the wake of ChatGPT’s meteoric rise in utilization over the past eight months has resulted in many, many businesses pondering the relative future of their overall operations.

Will AI become the de-facto technology that all processes revolve around? Will AI replace the vast majority of human-led positions over the next several years? Does generative AI, like ChatGPT, signal the apocalypse?

Well, the answers here are “probably,” “possibly but probably not,” and, “no, we won’t live in a Terminator-styled future in which robots control the world.” Artificial intelligence is a powerful range of technologies that were designed (and continue to evolve) to mimic human thinking, automate redundant processes, and transform business operations into hyper-efficient layers that are harmoniously entwined.

AI generates buzz unlike any other corporate technology for two main reasons: 1) it’s become ubiquitous given its presence in our personal lives (and our consumer lives), and, 2) it has the potential to transform nearly every facet of the contemporary enterprise. And it’s not just ChatGPT that represents a veritable technological revolution; AI is becoming omni-present in enterprise technology in such a way that every business understands that it needs to adapt to an AI-led world…or fail to thrive.

The world of talent acquisition has always been a hotbed of innovation. Today, TA executives (and the function at-large) operate with forward-thinking strategies in the ever-evolving war for talent, choosing to adopt new solutions, utilize fresh technology, and tap into Future of Work-era concepts to effectively solidify the notion of “talent as the top enterprise differentiator.” There’s an interesting dance at hand here, however, when artificial intelligence meets the world of talent acquisition. Does it have the potential to replace…or disrupt? Is AI a harbinger for a revolutionary transformation in talent acquisition, or is it an enhancer and enabler?

The truth lies somewhere in the middle, of course. While artificial intelligence will certainly exceed its own hype and become the #1 Future of Work-era innovation (especially in the talent acquisition arena), there are specific ideas that point to AI as having limitations and requiring human intervention:

Parameters within AI are limited (and require human intervention to exceed these limitations). Much of the criticisms surrounding the utilization of AI revolves around its difficulties in grasping complex contextual nuances, hence requiring human intervention (or, human-driven guidelines) to effectively process context within mass volumes of data and information. Efficient usage of artificial intelligence, then, requires human enhancement to refine and reshape parameters to solve the lack of nuanced understanding within AI-based technology.
Artificial intelligence is not social intelligence. AI is the kingmaker when it comes to data-processing and information transformation. However, it cannot be confused for “social intelligence,” which is the backbone of human interaction and collaboration. Artificial intelligence cannot navigate intricate, socially-conscious aspects such as empathy, human emotions, and deeper communication. The Black Mirror episode “Be Right Back” comes to mind here, as even a 100% lifelike version of a human (borne from AI) never fully hits the mark in terms of a traditional human relationship. The essential qualities of social intelligence are just not woven into today’s AI-based functionality.
Talent acquisition is a “people business” and it will always be a “people business.” Make no mistake about it: recruiters and hiring managers armed with artificial intelligence have the edge. AI can significantly enhance talent-matching, boost diversity intelligence, determine potential fit and alignment, and rule out candidate fraud (while also automating deep screening processes, particularly assessments). However, there’s a “human edge” to talent acquisition that will always position the function as a people-based business that requires emotional connections, hardwired human “DNA” within technology, and the unique touch of human capital professionals.
Humans have an innate ability to be agile, flexibility, and to innovate when needed. AI is a novel swatch of technology that has revolutionized the Future of Work movement, however, it cannot be novel in how it approaches creativity and innovation. Artificial intelligence is founded on principles that have clear boundaries and parameters, whereas the human mind is near-limitless in how it can generate new ideas and concepts. AI will be even more clutch than it is today as the business arena continues to evolve; being “fed” tremendous amounts of data will allow it to boost critical decision-making at every corporate level, helping executive leaders develop major strategies that are founded on real-time data regarding economics, politics, supply chains, etc. However, the human mind always has an edge due to its propensity for agility and flexibility in the wake of changing times, as well as the natural, human consistency towards true innovation when and where it is needed.

There is a delicate balance at stake here, though, as AI becomes more entwined with business operations and evolves in how it enhances various enterprise functions. Artificial intelligence may have specific limitations, but it is undoubtedly a powerful tool that has the potential to disrupt, transform, and enhance nearly every facet of talent acquisition. Where do we draw the line, though? What is the proper mindset here, especially as generative AI (like ChatGPT) changes the ways businesses operate?

During last month’s Future of Work Exchange LIVE event in Boston, Opptly’s Rebecca Valladares put it quite profoundly, stating, “Ultimately, recruiters who use AI will replace recruiters who do not use AI.” The devil is in the quick details of Valladares’ idea: success comes to those who embrace it and meld it with the human mind. In the realm of talent acquisition, while AI holds immense potential to streamline processes and enhance efficiency, its true power lies in complementing and fusing it with human thinking, creating a harmonious synergy that combines the best of both worlds.

Unlocking Success in the Future of Work: Maximizing the Potential of the Extended Workforce (Upcoming Webinar)

Contingent Workforce Events by Christopher J. Dwyer on 06/16/2023

For many businesses, leveraging contingent talent is table-stakes to thriving during uncertain times. Thus, the question at hand is: “How does the extended workforce impact the Future of Work?”

On Tuesday, June 20 (next week!), Beeline is hosting an exclusive webcast that will tackle this question and deep-dive into the elements of the extended workforce that have tangible value in a talent-centric corporate arena. Brian McCourt, the extended workforce platform’s Senior Client Relationship Manager, will join me to discuss:

How leading businesses are not only surviving but thriving in times of uncertainty through Best-in-Class extended workforce strategies.
Valuable insights on the transformative impact of next-generation automation on talent acquisition.
The effective solutions for optimizing the management of today’s rapidly growing and evolving contingent workforce.

How Does Direct Sourcing Fit Into Today’s Talent-Driven Environment?

Direct Sourcing Talent Talent Acquisition by Christopher J. Dwyer on 05/10/2023

Over the past three years, the talent acquisition landscape has undergone a significant transformation, largely driven by the global pandemic. In the face of economic uncertainty and unprecedented challenges, organizations have realized that attracting and deploying top talent is no longer just an advantage but a critical necessity. As we navigate this new era, the ability to foster innovation, creativity, and drive has become essential to survival and success. It is abundantly clear that the post-pandemic world will reward those who can attract and retain the best talent.

To thrive in the competitive and uncertain labor market, businesses must do whatever it takes to stay ahead of the game. This means expanding their talent pipelines, improving hiring strategies, and scaling talent acquisition in ways that benefit the organization in the long term. While direct sourcing is not a new strategy, it has gained popularity due to its alignment with the direction of the world of work and talent.

Direct sourcing allows organizations to leverage an internally-led, internally-developed “recruitment agency” that removes third-party staffing suppliers. This enhances the overall control of talent engagement in terms of both quality and spend, while also ensuring consistency in branding, communication, and culture across all departments involved in talent attraction. As a result, direct sourcing has evolved from a novel idea in 2019 to a proven strategy that allows businesses to align their core initiatives with available skillsets and maximize the overall impact and value of their talent community.

While basic direct sourcing programs can generate tangible benefits, such as cost reductions and talent pipeline expansion, the stakes are much higher than that. Strategic approaches to direct sourcing have evolved significantly since the concept’s rapid rise a few years ago. In 2023, direct sourcing is no longer just the sum of its parts. Instead, it represents a near-perfect alignment with the direction of business today and in the foreseeable future. The labor market remains unsettled, and economic uncertainty continues to prevail. Businesses are engaged in a fierce battle for talent as unemployment reaches historic lows, and millions of job openings go unfilled.

Moreover, the Future of Work movement and its resulting transformations actively call for businesses to shift their hiring strategies. These factors together represent both a new challenge and a new opportunity for direct sourcing: to help enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.

The Recession-Ready Enterprise

Business Leadership Contingent Workforce Direct Sourcing General Insights Talent Acquisition Technology and Innovation by Christopher J. Dwyer on 04/27/2023

There has been great debate in recent months about a recession. Are we already in a recession? If a recession occurs, will it be light or something more impactful? Or will the economy be resilient and avoid a recession entirely? Enterprises in technology and media industries are already reacting to recession fears by laying off tens of thousands of workers. As we move further into 2023, how could a recession impact the extended workforce?

Business As Usual

There’s no doubt we’re experiencing challenging economic times. However, businesses must continue with mission-critical projects and initiatives that often require specialized expertise. The skills gap remains inherent in many enterprises, leading to continued demand for contingent workers. And as the Future of Work Exchange research indicates, 47.5% of the enterprise workforce is comprised of extended workers. That figure cannot be ignored, especially during times of economic distress.

Digitization Evolution and Workforce Mercenaries

Despite the recessionary climate, there is an enterprise evolution occurring: digitization. Whether it’s talent acquisition platforms, accounts payable solutions, or larger enterprise resource planning systems, businesses are transforming from tactical (manual) to strategic (digital) strategies across the operational landscape. And with digitization comes the extended workforce.

As more enterprises pursue digitization, mission-critical hyper-specific skillsets and expertise are not only preferred but required. Transforming into the digital era means companies are implementing new technologies that leverage artificial intelligence, machine learning, blockchain, and other Industry 4.0 automation. Enterprise integration of these technologies requires specific skill sets and competencies that are often outside the capabilities of existing permanent employees.

Hiring full-time employees for digitization projects and initiatives does not make fiscal sense (particularly during a recession) unless the role is a data analyst or scientist critical to interpreting daily analytical outputs. Otherwise, contingent workers specializing in digital transformation integration and implementation are the ideal choices — aligning contractual agreements with workforce budgets. Hyper-skilled talent is the future for enterprises expanding their product and service offerings through automation.

Supply chain and procurement are fields that employ hyper-skilled talent. Enterprises will hire a chief procurement officer to transform the procurement department through digitization and eliminate manual processes. A timeline may last two years, but once the project is complete, the individual seeks out other organizations with transformation as a critical initiative. These types of workforce mercenaries are much more abundant today than a decade ago. Their sole purpose is the execution of strategically detailed operational initiatives to elevate the enterprise competitively before taking on a new assignment elsewhere.

Sourcing such talent is already available to many organizations through workforce platforms and processes.

The Recession-Ready Enterprise

Direct sourcing and talent marketplaces are now table stakes for enterprise competitiveness. The use of these channels is necessary to source extended workers and hyper-skilled talent with current, specialized competencies. Recent Future of Work Exchange research found that 82% of businesses utilized more extended talent in 2022 than in 2021. During a recession, organizations can specify specific hours for extended workers who are already accustomed to flexible schedules or defined project timelines.

The workforce mercenary is likely to find an abundance of opportunities in a recession with 73% of businesses planning to divert external talent to mission-critical type initiatives and projects over the next six months. This is a clear sign that organizations are taking a more proactive stance against a possible recession than in the past. It appears quite possible that talent acquisition strategies will also shift during a recessionary period as the extended workforce closes critical skill gaps.

Enterprises with the ability to scale their extended workforce before, during, and after a recession are best positioned to weather an economic downturn. Seek workforce mercenaries for those transformational initiatives, while leveraging external talent for skills gap challenges. It’s a critical balance, but one that separates the modern enterprise from those still operating at a tactical level.

The Next Era of Direct Sourcing: A Future of Work Exchange Research Sneak Peek

Direct Sourcing by Christopher J. Dwyer on 04/10/2023

In just a few weeks, Ardent Partners and the Future of Work Exchange will publish the next edition of its landmark direct sourcing series, The Next Era of Direct Sourcing. Today, we present a sneak peek of the groundbreaking new research study. Stay tuned to the Exchange for more news about the new report (and maybe another sneak peek!).

Just a few years ago, the majority of direct sourcing programs revolved around a near-simplified core of processes and strategies meant to assist the overall organization in developing flexible talent pools and talent communities. Since then, direct sourcing has become synonymous with the continued evolution of talent; businesses that desire deep organizational and workforce agility are actively harnessing the power of talent pools (and placing top candidates into the recruiting process) as a viable means of reducing talent acquisition costs, ensuring top-tier skillsets and expertise, and structuring a truly dynamic workforce.

Historically, direct sourcing delivers value by enabling (1) deeper candidate pipelines, without the need for staffing suppliers or intermediaries, 2) more active recruiting and engagement of known talent, such as “silver medalists” and past contractors, and 3) more savings, both hard (reduced staffing markups, more competitive rates, etc.) and soft (higher-quality talent, faster fill rates, stronger performance, reduced risk of bad hires, etc.). In essence, direct sourcing entails several key “phases” that comprise a larger and dedicated program:

Talent curation. Talent curators (often consisting of business leaders well-versed in talent acquisition and hiring) are responsible for identifying top-tier workers and “collections” of expertise and skills that can be tapped in an on-demand manner.
Talent pool development. Talent pool development involves grouping various types of candidates into an on-demand channel of known workers, such as retirees, alumni, silver medalists, past freelancers/contractors, and new candidates that are engaged via branded job portals.
Talent pool segmentation. By segmenting talent pools, businesses can better align new job or project requirements with available candidates. Talent pool segmentation most often involves the cross-section of candidates by geography/region, skillsets and expertise, compensation, certifications, etc.
Integration with core enterprise recruitment streams. One of the most critical pieces to direct sourcing is placing talent pool candidates into the main recruiting streams that hiring managers leverage to source new workers. Talent pools should be integrated and readily accessible in Applicant Tracking Systems (ATS), Vendor Management Systems (VMS), and other key talent acquisition and contingent workforce management platforms.
Talent nurture and communication. This deeper element of direct sourcing involves frequent communication with candidates in talent pools to ensure that they are properly engaged and show interest in potential employment. Talent nurture has become a critical piece of today’s direct sourcing programs, as businesses contend with the “Great Resignation” and a higher number of disillusioned workers that prioritize communication, empathy, and other non-monetary benefits.
Repeatable candidate engagement through company branding and other marketing facets. One of the essential items of direct sourcing is simple on the surface: how do we engage candidates and encourage them to opt-into our talent network? Leveraging job boards and job portals that reflect the company’s overall brand (specifically its color schema and notable design elements) and culture (social responsibility, etc.) are the ideal means of driving candidates into a network from which can be curated into deep talent pools. On top of this is the art of referrals, which, when automated, can allow existing candidates to refer like-minded and similar-skilled workers to join a company’s talent community.

While the above attributes are the veritable core of any direct sourcing program, the truth is that the strategy as a whole has evolved since it began its meteoric rise several years ago. Although even the most intermediary of efforts drive tangible value, there is so much more at stake for direct sourcing than cutting costs and expanding the overall talent pipeline.

Direct sourcing in 2023 is more than just the sum of its parts; in fact, what it represents is a near-alignment with the direct of business now and in the relative future. The labor market is still unsettled, while economic uncertainty (unfortunately) still rules the day. Businesses are in a continued war for talent, as unemployment sinks to historic lows and millions of job openings remain.

Too, the transformations happening as part of the Future of Work movement actively dictate that businesses shift their hiring strategies. All of these facets together represent a new challenge, yet, a new opportunity for direct sourcing: help enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.

Avoid Passing on Passive Job Candidates

Business Leadership Diversity and Inclusion General Insights HR Talent Acquisition by John Yuva on 04/06/2023

When we talk about Future of Work job candidates, it’s often in the context of active recruiting through direct sourcing initiatives, talent marketplaces, or online recruiting platforms. With the transition to skills-based hiring, attracting and selecting the right candidate is even more critical in meeting enterprise goals. As such, it may be time to expand the talent pipeline and include passive job seekers. This candidate segment can lie under the recruitment radar among the hundreds of active job applicants vying for coveted organizational roles.

Passive but Silently Active

Who are passive job candidates? These mostly employed individuals are not currently looking for employment opportunities. Many are happy in their place of work, but should the right career opportunity present itself, they could be persuaded to leave. According to Zippia, an online job recruiting firm, 73% of potential candidates are passive job seekers. And a considerable 87% of these candidates are open to the new job opportunities provided by active recruitment.

Attract an Active Response

Attracting passive job candidates relies on initiatives that are already cornerstones of the Future of Work paradigm. Diversity, equity, and inclusion (DE&I) programs are attractive to this recruitment segment because they want to work for employers that are progressive and supportive of various causes and lifestyles. Thus, it is imperative that organizations promote their DE&I efforts and results on social media and corporate communications for wide exposure. LinkedIn shared that a total of 134.5 million users regularly uses the platform every day. In addition, more than 48% of LinkedIn users are active each month. Enterprises should be using the platform to expand their reach in the marketplace, promote programs that capture company culture, and solicit users who are interested in employment or organizational programs.

With more enterprises restricting remote work, it is job flexibility and remote/hybrid models that continue to resonate with employees and many job seekers. Now is the time to capitalize on that fact and emphasize that the enterprise fully supports work/life balance and remote/flexible scheduling. Employees who previously enjoyed those benefits but are facing restrictions or revised policies may be more open to recruitment inquiries. At the very least, now is the time to communicate with current and potential employees about the intent to remain a remote/hybrid workplace.

Actively Recruit Passive Candidates

Shifting now from attracting passive candidates to actively recruiting them, there are several strategies identified by the Society for Human Resource Management (SHRM) to accomplish that objective.

Social Media

Whether it’s LinkedIn, Facebook, or association online job boards, social media’s reach is unparalleled. LinkedIn for example, offers recruiter subscriptions to best leverage the platform’s community. According to SHRM, “Another way to find passive job seekers on LinkedIn is to use the ‘advanced people search’ tool and enter your criteria for the ideal candidate for a job that is or will be available at your organization.”

Content Exposure

Establish a company blog to share industry trends and information that business professionals in the field can turn to. It positions the enterprise as thought-leading and engaged with the sector, which can attract passive job candidates looking for best-in-class employers.

Targeted Marketing Collateral

When passive job candidates are identified, the enterprise can target specific materials to them that speak to programs or benefits candidates would find attractive. Market those DE&I initiatives or hybrid work models as a reason to consider working for the enterprise.

Employee Referral Programs

Employees can serve as a critical extension of an organization’s recruitment strategy. With an employee referral program, outreach can occur via social media channels or through personal communication. Often, there are perks, such as a bonus for referrals that result in a hire. More importantly, an employee referral program promotes employee engagement and can lead to recruitment cost and time savings.

Seek What You Need

Passive does not mean uninterested. It is the responsibility of HR and business leaders to seek out recruitment opportunities and cultivate relationships with job candidates who possess skills and capabilities that could be a competitive differentiator for the organization. In my own professional life, I was a passive job candidate who received a LinkedIn invitation from Ardent Partners’ founder and chief research officer Andrew Bartolini to explore a potential job opportunity with his firm. I was not actively applying or networking for new employment opportunities. However, after two months of casual conversations with Andrew and his team, the position we discussed was an ideal fit with my background and professional passions. And here we are. Passive candidates need a reason to walk through the door. Show them the reasons why.

What’s Ahead for Extended Workforce Management?

Contingent Workforce Talent by Christopher J. Dwyer on 04/05/2023

Ardent Partners and Future of Work Exchange research has recently discovered that the extended workforce (also known as the contingent workforce) now comprises 49% of all enterprise talent. This astounding figure represents nearly 15 straight years of growth and represents the agility, flexibility, and value of non-employee talent. Today, we present an exclusive infographic that not only highlights the future of extended workforce management, but also includes new Ardent and FOWX research, as well.

Candidate-Centricity Should Be the Nexus of 2023 Hiring

HR Talent Talent Acquisition by Christopher J. Dwyer on 03/15/2023

Sometimes it can be incredibly taxing on our minds to configure the many, many ways the Future of Work influences the way we live, the way we work, and the ways those two intersect. From new technology and innovative platforms to conscious leadership and overall business transformation, the very notion of the “future of how we work” involves so many intricacies that it can make our collective heads spin.

However, in a vacuum, we have to look at the future (and, in this case, the very near future) and configure specific aspects of corporate operations in such a way that they align with the external forces now driving success…or failure.

Talent has become the top competitive differentiator in a market that is increasingly globalized, unpredictable, and disruptive. Businesses that source the best talent, utilize that talent to get work done effectively, and retain that talent are always going to be the ones that thrive in a business arena that is evolving at a breakneck clip.

We’ve witnessed (and, more importantly, experienced) the highs and lows of talent engagement, hiring, and talent acquisition over the past two-plus years: pandemic-led layoffs, the rise of workforce agility, The Great Resignation, The Great Resettling, quiet quitting, quiet firing, and worker empowerment. It’s surely been a roller-coaster for talent acquisition execs, hiring managers, HR leaders, and other executives that hold some responsibility for workforce management within the typical organization.

At the end of the day, however, all of these talent-led transformations lead to one conclusion that should form the foundation of talent acquisition strategies in 2023: a candidate-centric model is the best path forward, considering the risks of an economic recession, continued global disruptions from war and supply chain issues, and, critically, the ramifications of the “talent revolution” that businesses have experienced since March 2020.

There are many reasons why running a candidate-centric hiring model makes sense in the year ahead:

Workers are done with being overpowered by their managers and employers when it comes to poor working conditions and a lack of appreciation.
Talented professionals have undergone a mental transformation during pandemic times that have forced them to reevaluate the impact of “work” and “career paths” on their personal lives as humans, leading to a desire for more purposeful work.
Workers desire true flexibility, not just a free weekly lunch or a ping-pong table in the break room. The flexibility for personal care, child care, elder care, etc. is all-important in today’s workforce; professionals crave the ability to attend their children’s’ events or harness the real power of remote and hybrid work to ensure that they have a proper work-life integration.
Candidates have more choices than ever before, regardless of the state of today’s economy. Businesses must stand out from the pack and offer a truly emotionally-engaging experience for their potential workers that leaves a real impression; will candidates gain a sense of trust, as well as an understanding of workplace and corporate culture?
Building on the above attribute, candidates desire a seamless and frictionless experience when applying for a job, negotiating terms, and following through the onboarding process. These may seem like more tactical aspects than strategic, but they go a long way towards developing a positive candidate experience for potential workers.
Diversity, equity, and inclusion (DE&I) is one of the most crucial elements of workforce management today. As frequently stated on the Future of Work Exchange Podcast, “A diverse talent pool is the deepest talent pool.” Candidates want to know that they will be part of a diverse workforce that also includes a truly inclusive workplace culture.

There’s more to developing a talent-oriented hiring strategy than just being committed to the candidate; enterprises must look to the aspects above and understand that, in a volatile labor market, they need to do so much more than they have ever done before to attract the best-fit, top-tier talent, skillsets, and expertise. The candidate experience is paramount and candidate-centricity hiring models are essential to thriving in 2023.

The Core Tenets of the Skills-Based Organization

Talent Talent Acquisition by Christopher J. Dwyer on 03/14/2023

The foundational elements of the skills-based organization revolve around the concepts of rethinking the parallels between talent and work; thus, the very future of the skills-based organization depends on forward-thinking strategies, ideas, and, of course technology. Businesses are more likely to thrive in the months and years ahead by adopting a candidate-centric approach to hiring that is skills-based rather than job-based.

The exclusive Future of Work Exchange infographic below, The Core Tenets of the Skills-Based Organization, unveils the six key elements of skills-based organizations and how they impact the greater business (and its staffing, recruitment, and hiring efforts).

The Top Talent Challenges of 2023 (So Far)

Business Leadership Contingent Workforce Direct Sourcing Talent Talent Acquisition by Christopher J. Dwyer on 03/07/2023

The business arena is shrouded in disruption and uncertainty, given the volatility of the labor market, supply chain risks, and economic challenges that are plaguing a variety of industries across the globe. With talent as the modern enterprise’s top competitive differentiator, it is no wonder that these external factors are placing pressure on talent-specific operations within the average organization, particularly workforce oversight, extended and contingent workforce management, skills analysis, talent engagement, talent acquisition, services procurement, etc.

In another exclusive Future of Work Exchange infographic, we highlight some brand new Ardent Partners research and unveil the top talent-oriented challenges for businesses (thus far) in 2023.