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Remote Work and Employee Engagement Are Inherently Linked

It seems that everywhere we turn, there are new return-to-office (RTO) mandates making headlines. Amazon’s CEO, Andy Jassy, recently mandated employees return to the office three days a week beginning in the spring. The same day of the mandate, over 14,000 employees joined a newly-created Slack channel to voice their displeasure with the ruling.

Disney’s executives followed a similar path, only much earlier in January, and, with four mandated days-in-office rather than the three dictated by Amazon. Salesforce CEO Marc Benioff mandated three days in office in the midst of the company sunsetting its Future Forum consortium, which, SOMETHING enough, found that flexible working environment were incredibly conducive to productivity and employee engagement.

And, yeah, we all know Elon Musk’s feelings on remote work during his tumultuous time thus far at Twitter. There’s also this nugget from a recent Fortune article:

“But the latest data suggests that partially empty office towers — a feature of city-centers with the rise of remote work — may remain that way. Data from security firm Kastle Systems show that office occupancy in major US cities is only about half of the pre-Covid level.”

Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses relied more on remote and hybrid workplace models in 2022 than they did in 2021, a statistic that proves flexibility is a continued pandemic-era accelerant that has become a permanent fixture of the world of work.

So, in the face of more intrusive RTO mandates, where does this leave the most critical component of the modern enterprise, it workforce?

Well, it’s a complicated quandary, for sure. As the tail end of 2022 swayed more and more towards a likely economic downturn, workers became more focused on keeping their jobs in lieu of the continual quest for flexibility and other benefits. However, that specific focus has seemed to settled a bit; while layoffs are regular news across most industries, the backlash to household CEOs’ RTO mandates proves one major thing: remote work and employee engagement are inherently linked, and more importantly, shouldn’t be separated.

The modicum of control here, the very level of pervasive oversight…it’s all archaic. While it is easily understood that every executive leader desires some semblance of authority over their workforce (which leader wouldn’t?), there is a major difference between control-for-the-sake-of-control and a balance between control and trust. If anything at all, the past three years have proved that remote and hybrid work models are effective in maintaining (and boosting!) productivity,

There is an ongoing war for talent and there will always be a war for talent, no matter the economic, social, or political background of any business era. Simply put: a company’s talent is what propels it into innovation and success. So, then, doesn’t it make sense that every business leader do all that they can to actively engage their workers and ensure a positive, consistent workforce experience?

“When it comes to our talent acquisition strategy, we’re not completely opening the doors for every request from every candidate,” one SVP of Talent Acquisition told me last week. She added, “However, our executive team realizes that we’re not going to compete without the right talent across our many global locations, so, we do what we can to prioritize the candidate experience and ensure that flexibility is embedded into as many roles as possible. We value interoffice collaboration and understand that it’s vital to who we are as an organization…it’s just that we know how much the world has changed and how critical attributes like remote work are for the engagement of our workforce.”

Many leaders and professionals alike typically equate “employee engagement” with growth opportunities and enhanced communication; while these are indeed cornerstones of the overall worker experience, in a talent-driven world as such we live in today, businesses have traverse beyond these aspects to attract and maintain high-quality talent. Workers crave autonomy and flexibility, two pillars of the remote or hybrid workplace model. Professionals want to be trusted in their environments to be productive and to have the flexibility required for better work-life integration. These two attributes together? They are, in essence, the foundation of worker happiness.

And, as we know, happy workers are the ones that are satisfied with their roles and careers and feel much more engaged with their leaders, peers, colleagues, and organization. The link between remote/hybrid work and employee engagement is one that cannot, and will not, be broken.

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Remote Work, Flexibility, and Trust

Stop me if you’ve heard this idea before: a grizzled executive decides that remote work was just a fad and it’s time for all workers to return to the office. He or she believes that the pandemic was an anomaly and any changes associated with corporate operations because the crisis was meant to stay within the confines of this short, confusing, and challenging era.

These are the CEOs and executive leaders that made news throughout 2021 and 2022 by saying, collectively, “It’s time to go back (to the office).” These are the leaders, many of whom control very large and household brands, that still believe that most, if not all, necessary collaboration between workers must happen within the physical presence of an office.

It seems that James Gorman, CEO of financial giant Morgan Stanley, fits squarely into this bucket. “They don’t get to choose their compensation, they don’t get to choose their promotion, they don’t get to choose to stay home five days a week,” he said in an interview with Bloomberg while in Davos. “I want them with other employees at least three or four days.”

More from the Fortune article:

The investment bank CEO has been vocal about wanting his employees back in the office since the summer of 2021, when he said at a conference that it was time bank employees in New York made it back to the office. He also said he would be “very disappointed” if employees didn’t return in person by September of that year. 

Then came the Omicron variant, throwing many companies’ well-laid plans out of balance. It forced many banks to adopt a softer stance on when they wanted employees to come back to working in person, especially in their New York offices, including Morgan Stanley. “I thought we would be out of it by Labor Day, past Labor Day. We’re not,” Gorman told CNBC in an interview in December 2021.

Gorman has continued to push this year for employees to start returning back to the office. During an event in March 2022, he noted that many people had adopted a mindset of “Jobland” where employees just showed up to work to do the job, versus “Careerland,” in which employees learned and developed skills from in-person interactions.

Enbridge’s Eric Osterhout, the company’s Senior Specialist, Category Management – Contingent Labor, put it perfectly on LinkedIn recently, saying, “Workers can decide to work remotely and can certainly choose their compensation. They can leave you and go to other organizations that do not have archaic thinking such as you demonstrate with your statement. Like it or not, the world has been forever changed and workers will leave go to companies that embrace flexibility and recognize that being a destination of choice for workers translates to competitive advantage in the war for top talent.”

It’s not fair, however, to peg Gorman as just an old-fashioned leader who wishes remote work would fade away (Gorman even admitted that we’ll never go back to five days in the office). There is much truth in the notion that more and more workers will be heading back to the office in 2023, especially as the emergency phase of the COVID-19 pandemic is in the rear view. There is nothing inherently wrong or unmoral, as an executive, to want the workforce to spend more time at the office. It’s the attitude that Gorman portrays that signals the same old problem that existed before the pandemic: a lack of trust and faith in the concept of flexibility and its link to the ultimate respect for workers.

Ardent Partners and Future of Work Exchange research finds that 82% of businesses leveraged more remote and hybrid work models in 2022 than in 2021, a powerful stat that also takes into account that the past year brought less pandemic-fueled disruptions (as well as powerful antiviral and an updated vaccine). This proves that flexibility is now an inherent attribute of the modern enterprise.

More and more workers will return to the office in 2023, regardless of the “normalcy” that we’ve recaptured. However, this does not mean that workers should trudge back to hours-long commutes, wasted time in meetings, and missing out on crucial family time as a result.

The question of productivity over the past three years has been answered. Both business leaders and workers alike understand that remote and distributed teams can drive value no matter where the work is taking place. And, to boot, the added sheen of flexibility means that workers are also happier with malleable arrangements, something that Gorman seems to be missing. It doesn’t matter if a leader allows its workforce to work two days a week from home or four; if the appreciation, empathy, or trust isn’t there, talent retainment won’t be, either.

Remote work is linked to flexibility, which is inherently linked to the trust in the workforce. It’s a lesson that we’ve learned time and time again over the past few years. Talent is what separates one organization from another; without access to top-tier skills and expertise, businesses cannot thrive in these dynamic times. If the modern enterprise wants to retain talent and become a destination of choice, aspects like remote work, flexibility, and, critically, trust, be embraced.

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Malcolm Gladwell and the Very Bad Remote Work Take

Quick question for you: if you’re working on something critical for organization from your home office, do you think it matters if you’re wearing pajamas or loungewear rather than traditional office attire?

Well, of course not. But Malcolm Gladwell does. Here’s some of his commentary on the Diary of a CEO podcast (and as transcribed by The New York Post):

“It’s not in your best interest to work at home,” he said. “I know it’s a hassle to come into the office, but if you’re just sitting in your pajamas in your bedroom, is that the work life you want to live?”

“Don’t you want to feel part of something?” I’m really getting very frustrated with the inability of people in positions of leadership to explain this effectively to their employees.”

“If we don’t feel like we’re part of something important, what’s the point?” he said. “If it’s just a paycheck, then it’s like what have you reduced your life to?”

Let’s get this out of the way first: Gladwell has been a huge success in the world of innovative business thinking. He’s a trendsetter, a unique thinker, and a talented writer. To be very clear, he also has multiple known and proven conflicts that show his many of opinions may be less genuine than his writing suggests.

When it comes to the viability of remote work, he’s also a hypocrite who has spent 10,000 hours working from home (from a 2005 feature at The Guardian):

By leaving his desk behind, Malcolm says that he’s been able to disassociate writing from work. “It seems like a fun activity now. Kind of casual. It’s been more seamlessly integrated into my life and that’s made it much more pleasurable. I never want to be at a desk again.”

And, also from that feature:

Malcolm says: “I hate desks. Desks are now banished.” He starts the day writing at home, but this is always done from his sofa, using his laptop. “I work better when I’m comfortable,” he says. After a stint on the sofa, it’s out into the world.

I’ve been an admirer of most of Malcolm Gladwell’s work over the past 20 years. He has long been considered a visionary, someone who can look beyond the limitations of business thinking and provide value and innovation to leaders who want their organizations to thrive.

Last week’s take on remote work, to be brutally honest, is Gladwell being a contrarian (or propagandist – see below). By saying “It’s not in your best interest to work from home,” he is literally telling his millions of followers that a critical attribute of their work-life integration over the past two-and-a-half years is not the ideal way to work and operate. And, on top of that, as the workforce continues to traverse even more into the realm of humanity, Gladwell is opposed to talented professionals working in an environment that has proven to improve productivity, enhance talent retention, and increase company revenue. (Note: he says he works better when he’s comfortable,, but just re-read his recent quotes from last week at the top of this article.)

Gladwell says that he believes that not working in an office means we’re not “part of something important.” How can anyone, let alone someone that was once a business visionary, publicly state that working from a home office, no matter the rigor or the hours or the effort or the productivity or the late nights or the weekends spent on a laptop, means there’s nothing important that they’re linked to?

The stubborn frame of mind spouted by Gladwell is the literal antithesis of the Future of Work movement. The Future of Work is based on agility, humanity, flexibility, and purpose. Remote work (and hybrid workspaces) promote every one of those aspects.

Gladwell links home office attire (particularly pajamas) to “work life.” How many of you reading this right now have put together tremendously successful projects while in leggings or sweatpants? How many of you have developed innovative solutions, services, or products late at night while wearing a hoodie and shorts? Is there a cat on your lap when you take a video call?

I wrote most of the recent VMS Technology Advisor, a highly-complex project with thousands of data points and insights, in Under Armor shorts and various mono-colored t-shirts from the Gap. Many of the articles on this site were written in that type of attire. I’ve delivered many presentations on video and no one would know that, while I seemed to be wearing a dress shirt, there were athletic shorts below the camera. Even over video conferences, we can see each other’s faces and feel emotion. We can smile and laugh along with jokes together even if we’re hundreds of miles away from each other.

And, finally, regarding the notion of “being part of something”: I and so many others are already part of something. I’m part of a team of individuals whose talent is outstanding (hi, Ardent Partners family!). I’m part of an industry with so many individuals that I can call friends…most of which I haven’t seen in years in-person yet the distance doesn’t affect our fondness and connections. I am a part of a family with an amazing wife and two kids under 10 years old, who I have the ability to walk to the bus stop, cook dinner, help with homework, and read books.

Honestly, it is no surprise that Gladwell, the well-known author (and lesser known tobacco industry propagandist and longtime cigarette apologist) is pandering to the anti-remote work community. One question worth asking is whether or not he is being compensated (by, say, pension funds and other investors in corporate real estate?) for his contrarian’s take on a core Future of Work attribute? (After all, no less than Adweek once asked, “Was Malcolm Gladwell in the Pocket of Big Tobacco?“) It is absurd to think that Gladwell is being genuine here. He’s been wrong on tobacco, and now, he’s wrong on remote work.

Either way, he is criticizing an accelerant that has literally transformed the way we work, connect, collaborate, etc. And, clearly, the analysis behind his take does not account for the millions of workers across the globe that have experienced a newfound sense of flexibility within their lives that they have never felt before, allowing them to spend more time with family and friends, attend important events that they would have otherwise missed because of awful commutes, and, of course, the malleable schedules that have enabled them to optimize they way they work and live.

It’s in their best interests to work from home, after all.

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Elon Musk’s Calculated Gamble on Eliminating Remote Work is “Anti-Future of Work”

As reported by Bloomberg, Elon Musk sent an internal memo to his workforce on Tuesday with this fireball of a quote:

“Everyone at Tesla is required to spend a minimum of 40 hours in the office per week,” Musk wrote in an email titled “To be super clear.” “Moreover, the office must be where your actual colleagues are located, not some remote pseudo-office. If you don’t show up, we will assume you have resigned.”

And, oh, it gets better:

In recent weeks, Musk has praised Tesla China employees for “burning the 3am oil” while saying that Americans are “trying to avoid going to work at all.”

What a way to instill confidence in your staff, Elon. Musk has been both lauded and criticized for his business approaches over the years, and, in recent months, has been on a tear in his quest to acquire social media giant Twitter. As the CEO of Tesla (and founder/CEO of SpaceX), he has transcended the limits of what it is be a well-known (and incredibly wealthy) technology executive; Musk is more celebrity than hardline CEO at this point.

Upcoming FOWX Live keynote speaker John Healy sparked an interesting discussion on LinkedIn this week about the fallout and ramifications of Musk’s mandate. The phrase “challenger brand” was brought up in the comments, and this is surely one of the many reasons why he is going large with his proclamations: it’s in his nature to be like this, and, it’s something he intends on sticking to no matter the criticism he receives from the business world. Musk has made it part of his public persona to challenge things in a rough-edged manner.

Here’s the thing, though: we’re not talking about Musk’s unprofessional criticisms of stay-at-home orders or his public ventures for control of Twitter. Musk is actively shaking up the Future of Work movement is a very negative manner for the sake of valorization of burnout and rigidity. Simply lauding the poor working conditions of Tesla’s overseas factory staff is bad enough (there are numerous reports of illnesses, injuries, and less-than-ideal conditions at these facilities over the past few years); to say that Americans, who have embraced flexible working models in the wake of a global health crisis and consequently reaped the many rewards of doing so, are “trying to avoid work” is even worse (and incredibly, incredibly untrue).

White-collar workers, who are typically enabled with the ability to work from home or inject hybrid days into their work-week, have been revolting against return-to-office plans that wreak of the pre-pandemic world. The Future of Work Exchange, since its launched last year, has been a progressive proponent of flexibility in the workplace, evangelizing the benefits of hybrid workplaces during an era in which a “Talent Revolution” is occurring because workers crave that flexibility.

The other aspect here that needs to be discussed is the calculated risk Musk is taking in proclaiming that remote work isn’t viable. Tesla is sure to lose staff in the wake of his new mandate, and, more critically, it will lose its status as a hotbed of talent in the eyes of candidates now and in the future. Working at Tesla surely has some panache, however, if the environment and culture reflect Musk’s ignorant vision, workers are risking burnout and an extreme lack of flexibility.

The Future of Work revolves around the notions of worker empowerment, flexibility, empathy, and a better alignment between workplace and worker. Elon Musk and Tesla’s approach to remote work is a backwards move that erases the progress the business world has made over the past two years.

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The Remote Worker Burnout Epidemic…And Why Too Many Professionals Can’t “Unplug”

Flexibility is at the very core of the newfound “Talent Revolution” you’ve been hearing so much about recently. Sure, it’s being called “The Great Resignation,” but we all know that the underlying foundation of the so-called “Big Quit” is that the workforce has collectively decided “Enough!” and have been angling for better benefits, safer workplace conditions, and, most importantly, the flexibility they require to live their lives effectively with a solid semblance of work-life integration.

The Future of Work Exchange has covered this attribute of our industry quite frequently, and we truly believe that until business leaders come to the conclusion that these facets of work truly matter to their talent, The Great Resignation will become “The Great Stalemate” and we’re going to see millions more workers voluntarily leave their jobs over the early months of 2022.

For remote workers, the very concept of flexibility is a core aspect that’s baked into their everyday roles. Some professionals have been work-at-home staples for years and years, while others have just recently become part of this crowd when the pandemic hit. No matter the maturity of the remote-working professional, there seems to be an epidemic occurring that is oft-overlooked when discussing the age-old (and now, much-too-prevalent) issue of “burnout”: the inability to “unplug” both laptops and minds.

For years, I’ve kept a running diary of Future of Work-related ideas in the “Notes” app on my iPhone, which is always nestled and charging on my nightstand. If I’m awake at 3:30am and an idea strikes me, boom, it’s jotted down and revisited some time the day after. There are evenings when the glow of my laptop fills my home office at 1am, with some music playing in the background (lately, I’ve been obsessing over both Black Map and the Magna Carta Cartel), and pages and pages ahead of me to fill.

For most days (and nights!), my brain can’t be “turned off,” which, in turn, means my laptop is also not turned off. Employee burnout occurs when professionals clock more hours than they should because of a variety of reasons (one today being staff shortages), when they are tasked with the work of multiple individuals and have to handle it solo, or, when they toil as an entrepreneur running their own business (or, working for a small business and wearing “multiple hats”). The list goes on, but the Future of Work Exchange has frequently made the call for business leaders to not ignore employee burnout.

Many individuals may consider remote work a way to avoid burnout, however, the exact opposite is true: it’s happening at a scale that is similar in size and impact to traditional worker burnout. Remote workers may feel that their leaders expect them to be available both in and outside of typical work hours, while others could “condense” work on a particular project by burning through 12-hour (more more) workdays. There’s also a long-unfortunate reality that many professionals that work remotely feel mistrusted by their bosses since the in-person factor isn’t there for check-ins and similar meetings.

With a pandemic still raging and the Omicron variant keeping caseloads at near-triple what they were in early 2021 at their worst, the remote workforce has the added anxiety and stress of dealing with homeward disruptions (sick teachers and children causing school or daycare interruptions, etc.) on top of an added workload within their roles. The fact is this: right now, in the early days of 2022, remote worker burnout is a very real and very catastrophic epidemic that is not getting the attention it warrants.

Working remotely, whether it’s a full-time setup or part of a hybrid work infrastructure, is a flexible benefit that has both aided productivity and contributed to enhanced workplace safety controls. However, two years into this health crisis, and the sheer volume (over 42% of all workers, according to Future of Work Exchange research, nearly double what it was pre-pandemic) of remote workers translates into burnout and stress becoming unfortunate realities for these types of positions.

To curb remote worker burnout, business leaders must take into account the following strategies:

  • Encourage remote workers to take time for themselves for exercise and overall wellness. We’ve seen Zoom happy hours and Friday afternoon cocktail sessions so remote workers can take part in workplace activities that don’t involve shop-talk. While these are a fantastic idea, there needs to be more support for these professionals outside of the office. Some remote workers feel guilty if they take 45 minutes during the workday to hop on their Pelaton or take the dog for a long walk; the reality is, however, that business leaders and managers should be encouraging remote staff to incorporate exercise and similar activities into their daily routines. Top-down encouragement is the key here to make remote workers feel more comfortable about leveraging exercise during the workday. (This “time” doesn’t have to necessarily revolve around exercise; merely encouraging workers to take periodic breaks away from their laptops is incredibly beneficial.)
  • Provide remote workers with the necessary tools, guidance, and services for mental health support. This is an area that traverses beyond mere support from immediate leaders and managers and into providing remote workers with the actual digital tools, human-led services, and other offerings. Telehealth psychiatry support is incredibly beneficial for remote workers that are in need of virtual talk therapy, especially in the time of COVID; too, with so much personal stress and anxiety on top of typical work-related issues (which, of course, are bringing on burnout), it is imperative that leaders actively communicate the availability of mental health services and loop these offerings into existing healthcare plans.
  • Enhance access to digital workspaces (and communicate the operational merits of such technology). Citrix’s CMO, Tim Minahan, recently wrote on the Future of Work Exchange that businesses can fuel innovation through remote and hybrid work. This could not be more true, as organizations that tap into the power of unified communications and digital workspaces can effectively drive collaboration, product development, and improve innovative ideation across the greater business. Remote workers required on-demand and digital tools that can not only help them get work done, but also communicate with leaders and colleagues in an efficient manner. A crucial component of remote worker burnout is having to experience less-than-ideal systems access, lack of communication with team members, and outdated technology.

There are many other factors that business leaders can leverage to reduce remote worker burnout, including extending more frequent encouragement over tasks performed well (“thank you”s go a long way!), subsidizing digital wellness programs (such as Pelaton’s monthly membership), and providing additional “mental health” days that fall outside of traditional paid time off.

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Remote and Hybrid Work May Have Issues, But They’re Undeniably Powerful Future of Work Attributes

I’ve long devoured news and analysis related to the concept of remote and hybrid work…and not just during these crazy pandemic times. I’ve been a hybrid worker for the entirety of my career these past 16 years, and, particularly over the past decade, more “remote” than “hybrid.” I’ve stepped into an office only a handful of times since March 2020. Besides my own experiences with the hybrid work, the Future of Work Exchange is committed to helping businesses and workers better understand the implications of such a model, the benefits, how to structure a hybrid infrastructure, and, of course, how the hybrid workplace factors into the digitization of work.

A recent New York Times article by Elizabeth Spiers, former editor in chief of The New York Observer and the founding editor of Gawker, argues that we, as both leaders and workers, have lost some semblance of “work” with it becoming “too casual” over the past two years. “What We Lose When Work Gets Too Casual” highlights that:

“There are trade-offs, though. The loss of workplace formalities like fixed start and stop times, managerial hierarchies with clear pathways for advancement and professional norms that create boundaries between personal and professionally acceptable behavior only hurt workers. Though the pandemic-era transformation of white-collar work seems empowering at first, we should not be deceived: Many of these changes mostly benefit employers.”

Spiers further writes that employers can take advantage of an environment in which the lack of shift formality means that workers will pump extra hours into their work and projects without the extra pay (for salaried employees, of course). This is, in fact, a common drawback to the hybrid model, in which workers cannot seemingly “unplug” from their work and suffer burnout, anxiety, and stress.

It’s often too easy for those work remotely to get caught up in work, to subconsciously allow personal and professional worlds to collide, and to let “casual work culture” become the foundation of a remote working environment. The office becomes home, and the home becomes the offices, Spiers writes. She’s not wrong, as for those white-collar employees that have been working remotely for a lengthy period of time, there is very little crossover between the personal and professional arenas. We stare at our phones checking email, keep our laptops within reach, and spend late nights toiling away. Working at 11pm is just as common as dialing into a video call at 11am.

Spiers’ points are made with good intentions, and she focuses on the fact that this setup mainly benefits the employers. What she is missing, however, is the inherent flexibility that is baked into the hybrid work model. This is what workers crave, it’s what they desire. They want to be able to do the things they want to do without having the pressure of in-person work, long commutes, and endless in-person meetings.

However, there is one idea, above all else, that needs to be taken into consideration. It’s the one driving factor that separates remote work in 2022 vs. remote work in the early months of the pandemic. Businesses must enable their employees with the necessary strategies, solutions, and tools to succeed. Working remotely (or in a hybrid model) does just that, and it’s the most critical argument here. Too much of a “casual” feel to work doesn’t mean that work is being negatively impacted nor does it mean that all remote workers will succumb to burnout (as Spiers writes: “Their personal needs don’t get met because work has so invaded their personal lives that there is no dedicated time for non-work life.”).

Remote work burnout is an issue, for sure. We’ve written about it here on the Future of Work Exchange (rather recently, too!). And I won’t be a hypocrite here: there are many weeks that I’m hitting 70 or 80 hours (or more), as are many of you reading this article. There are times when I sacrifice my personal or family time for work. However, the flexibility will always outweigh whatever imbalances pop up from time-to-time. The fact that I can make breakfast for my kids in the morning or say hi to them in the afternoon instead of being locked in an office? I would gladly take some of those late nights and long weeks for the ability to do these things. It’s a beneficial trade-off, as is the fact that I gain two hours not spending on commutes everyday; I can take the dog for a walk if I have an hour break, or schedule a doctor’s appointment without having to take an entire day off.

The other big point Spiers made in her article is that employers have the ability to “punt” on advancement conversations due to the “informal” environment of remote and hybrid workplaces. She argues that junior and less experienced employees may take on additional work without a clear path to promotions and advancement. While this may be the case in some organizations, I can confidently say that not all business leaders think this way.

The most glaring omission in Spiers’ article is this: she doesn’t mention the “Talent Revolution” happening today, nor the fact that the so-called “Great Resignation” is occurring because of a lack of flexibility within the workplace. Tens of millions of workers have left their roles because of lack of these dynamic benefits, so much so that business leaders are actively trying to configure new ways to find, engage, and source talent based on the overall culture and flexibility of the enterprise itself.

Work may be becoming more casual, but that’s not a bad thing.

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Even in a Remote World, Workplace Culture is More Important Than Ever

Many friends and family, upon hearing about my remote work habits, may not understand how I can be so productive. There’s often music playing in the background, or, sometimes, like this week, television simulcasts of popular sports radio shows. The truth is this: background noise isn’t just noise but serves a sometimes-interesting link between our business world and other arenas. Today’s article, in fact, was sparked by overhearing a sports radio show that was, up until that point, serving as a mere backdrop to pouring over new research data.

Last week, sports radio icon Colin Cowherd, on his daily “The Herd” show (simulcast on Fox Sports One), brought in legendary NFL wide receiver Greg Jennings (former standout wideout for the Green Bay Packers and Minnesota Vikings) to talk about the cultural fit between high-paid free agent players and their respective new franchises.

Cowherd brought up several examples of unique team culture, such as Green Bay’s “lunch pail” mindset of “show up everyday and work hard” to my hometown New England Patriots’ mantra of “do your job.” Jennings, a Super Bowl-winning wide receiver when he was with the Packers in 2010, signed a big money deal with division rivals (Minnesota Vikings) in early 2013. Cowherd pressed him on the balance between being a big-name, highly-paid free agent star and adapting to a new team’s overall culture.

Jennings’ response echoed the same sentiments as many of us in the business world feel when it comes to talent and culture: it doesn’t matter the depth of a player’s skillset nor their pedigree or experience; if the culture isn’t a proper fit, the player will not be productive. No, we need not traverse through the very, very long lists of sports free agents who were hailed as franchise saviors and ended up hurting their teams more than helping.

It is quite true that workplace culture plays a pivotal role in the ultimate success of a new worker or candidate. In-person onboarding, frequent chats with cubicle mates, and proximity collaboration around the water cooler or in the office kitchen are all very valuable elements in indoctrinating a candidate to an organization’s workplace environment and culture. Even though an anticipated “fourth wave” of COVID-19 cases is predicted for the spring, there seems to be a heavy balance between businesses that are slowly welcoming workers back to the office and those that continue to offer a fully-remote workplace structure.

If there’s one thing that we’ve learned over the course of the past year, it’s that workplace culture permeates within even those organizations that maintain a work-from-home environment. In fact, we could even argue that culture is more important than ever given the unique circumstances of today’s work setups, the majority of which are following a remote-lead environment:

  • Businesses that promote diversity, equity, and inclusion are more apt to drive true innovation…even remotely. DE&I initiatives aren’t just limited to supplier diversity, but rather a larger movement that pushes for equity across the entirety of the talent supply chain. Businesses must spark innovation across all functions and roles, and the only way to do that is by instituting boundaryless structures that are inclusive and open to voices of all genders, cultures, and backgrounds. The deepest talent pool is a diverse talent pool…and because we are (mostly) working remotely today, that shouldn’t change a bit.
  • The “moments” that we relied on in-person, even transferred to video- and conferencing-led collaboration, are still critically important. Imagine being a new worker (FTE or contractor) at a new organization during pre-pandemic times. You’d wander the halls, the kitchen, the break rooms, the conference rooms, etc. and run into a variety of voices, with each positive interaction, be it a smile or some words of encouragement, helping you feel more comfortable with your role in the organization. It is critically important that businesses push a culture of openness regardless of it is in-person or via a remote infrastructure. Even the best and brightest workers can feel their productivity drain if they don’t feel like they’re a valued player on the team. Fostering a culture of connection, communication, and collaboration is the key.
  • Culture permeates along the lines of every facet of management, so, leaders take note. As I noted much earlier in this article, culture in sports boils down to a teamwide “feeling” that is experienced across the board. Some teams have their own unique spirit that players either buy into…or not. This is why it is so crucial for business leaders, no matter their functional role, to promote a positive “talent experience” for all of their workers (both FTEs and non-employees). The further on down the line that culture and positivity is experienced, the better off the business will be. And, that shouldn’t be paused because of a remote work environment. An enterprise’s workers are essentially its brand ambassadors. Just like a major sports team doesn’t want a current or ex-player complaining about a toxic environment, not does a business when it pertains to the overall level of employee experience and engagement of its workforce.
  • The adoption of work models that promote productivity, growth, and balance will be the ones that are ideal in a remote environment. Business leaders must be flexible in how they push their workers to be productive; work/life balance has never been more complicated than it was over the past year. It is important for executives to create an environment, even in a remote setting, in which their workers feel like they are enabled to take the personal time they need while also having the space, equipment, and communication necessary to get work done. Similarly, there must be opportunities for growth. Just because traditional performance reviews have been on pause does not mean that hardworking individuals shouldn’t have a clear path to the next steps ahead. Self-directed learning, reskilling, and upskilling should all be critical elements of the remote workplace handbook.
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Digital Staffing’s Impact on the Future of Work

In the ever-evolving landscape of talent and work, the phrase “digital staffing” has emerged as a pervasive buzzword, encompassing a wide array of solutions designed to streamline the process of finding, engaging, and sourcing workers. This term has transcended its origins and evolved into a transformative force that is reshaping the way businesses access and manage their talent pools. Ardent Partners and the Future of Work Exchange (FOWX) have often discussed digital staffing technology as a game-changer in the greater world of work.

At its core, digital staffing technology represents solutions that empower enterprises to hire freelance, independent, and contingent talent without the need for intermediary systems or suppliers. These solutions traverse beyond just the recruitment process; they encompass end-to-end workforce management, encompassing vital components such as project management, worker tracking, worker classification, compliance, and risk mitigation. In essence, digital staffing technology is a multifaceted approach that revolutionizes how companies access, engage, and manage their extended workforce (which, as FOWX research has found, comprises upwards of 49.5% of the average company’s total workforce).

As 2024 rolls on, it becomes abundantly clear that digital staffing technology is no longer confined to the basic online talent portals and freelancer networks that once characterized its typical candidate reach. Instead, today’s digital staffing platforms have morphed into full-fledged workforce management automation tools. They not only facilitate candidate engagement but also play pivotal roles in talent community development, talent pool creation, candidate experience management, and other progressive facets of extended workforce management. These platforms have transcended the boundaries of simple talent acquisition and have ushered in a new era of efficiency and innovation in workforce management.

Ardent Partners and the Future of Work Exchange recently discovered that utilization of digital staffing solutions has experienced an exponential growth of nearly 800% over the past five years. This statistic is nothing short of a testament to the profound impact these platforms have had on the Future of Work movement and the broader world of work and talent. It signifies a paradigm shift in how businesses approach talent acquisition and workforce management, reflecting an industry-wide recognition of the potential and benefits that digital staffing technology brings to the table.

One of the most significant drivers behind the rapid adoption of digital staffing technology is the pressing need for organizations to be more agile and adaptive in an ever-changing business landscape. The Gig Economy, remote work trends, and the desire for flexible talent solutions have all converged to make digital staffing technology a paramount consideration for forward-thinking enterprises.

These platforms provide companies with the agility to scale their workforce up or down as needed, ensuring they can swiftly adapt to market shifts or unforeseen challenges. Moreover, they grant organizations the power to tap into a global talent pool, unlocking an unprecedented level of diversity and expertise. In an era where talent is a critical competitive advantage (and often an enterprise’s top differentiator), these solutions empower businesses to secure the best-fit talent, regardless of geographical constraints.

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The Fluidity of the Future of Work

For well over a decade, the “Future of Work” phrase has elicited both excitement and confusion. There is an inherent joy associated with the pathways of progression around the concepts of “work,” yet, complexities remain from defining exactly what is the “future state” of how we work. As the phrase, and its subsequent movement, caught fire in the midst of the COVID-19 pandemic while the rules of work changed, the “Future of Work” became a foundational piece of business lexicon and we bore witness to an ever-evolving landscape of revolution, innovation, and technology.

Four years ago at this time, many of us (well, let’s be honest: all of us) were focused on the most critical of all Future of Work accelerants: remote and hybrid work. Who could know back then that this would open the floodgates into new and exciting ways of structuring workplace environments?

The Future of Work Exchange has oft-discussed this concept of “acceleration” in that pandemic-era restrictions, and, by consequence, the forced changes of how we work, pushed enterprises across the globe into a new era of work optimization.

With our backs against the proverbial wall, we responded by innovating. And by innovating, we continued to transform how we work, when we work, and where we work.

With nearly a quarter of 2024 in the books (time flies, doesn’t it?), the landscape of Future of Work-led shifts within the workplace (and how we work) represents the true fluidity of this movement; as technology continues to progress and as businesses seek to innovate around the areas of proficiency, efficiency, and productivity, we can anticipate a continuous evolution in the workplace dynamics, such as:

  • The much-vaunted four-day workweek. The Exchange’s John Yuva wrote about this strategy in 2023, finding that four-day workweeks “lead to lower stress levels as well as a happier and more loyal workforce,” as well as a major increase in productivity. The issue keeping the strategy from adoption, though? The vertical-to-vertical adherence to four days instead of five means that there’s a gap in customer- and client-facing servicing, leaving managers to struggle over another staffing issue in an era when the labor market is already volatile.
  • “Chronoworking” as a potential workplace disruptor. Chronoworking is innovative as it aligns work schedules with individuals’ peak productivity times, optimizing performance and creativity. However, its adoption can be challenging due to the need for a shift in traditional work paradigms, potential resistance from established routines, and the necessity for effective communication and coordination among team members following varied schedules
  • The convergence of new workforce generations and the importance of workplace culture. With Boomers mostly out of the workforce and Gen Xers approaching the last decade or so of their careers, it means that millennials and Gen Z workers represent the majority of today’s talent. Although this shift has been happening in some capacity over the past few years, the newer blend of workers means that there’s the utmost pressure on leaders to shore up workplace culture and ensure that the “work experience” meets the evolving requirements and desires of the younger generation.
  • The impact of AI on the workplace. Artificial intelligence is the next great level of innovation, with generative AI as its calling card. Generative AI is poised to revolutionize the future workplace by automating complex tasks, fostering creativity, and enhancing overall efficiency. Through its ability to autonomously generate content, solutions, and insights, generative AI will free up human resources to focus on higher-level decision-making and innovation. This transformative technology holds the potential to reshape workflows, streamline processes, and create a more dynamic and adaptive work environment, ultimately driving increased productivity and competitiveness in the evolving landscape of the modern workplace.

 

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When a Return to the Office and Workplace Culture Collide

Although it’s hard to believe, it’s been four years since the beginning of the COVID-19 pandemic. And in that time, several key Future of Work “accelerants” took the business arena by storm. The extended workforce, long a viable source of talent, saw a remarkable increase in utilization as businesses sought true workforce scalability in the face of uncertain times.

Direct sourcing began to take off as a means of nurturing talent communities and developing a near-self-sustaining source of on-demand expertise. Skills-based hiring emerged as a way to look “beyond” costs and pay rates to revolutionize how enterprises innovative and leverage next-generation skillsets.

Empathy-led leadership and emotional intelligence became crucial endeavors to separate the successful leaders from those that would eventually lose their staff to the Great Resignation. And, of course, the most famous Future of Work accelerant of all, remote and hybrid work, drew most of the spotlight and headlines.

In the wake of social distancing and quarantines and general fear of spreading a once-in-a-lifetime virus, many businesses (that could do so) quickly transitioned to a remote-first infrastructure. This, of course, raised numerous challenges, from issues with trust to concerns over worker productivity. As we know by now, the move to a hybrid workplace resulted in more benefits than drawbacks: in addition to staff having more control over their schedules, they also found that work-life integration vastly improved, as did overall wellness and satisfaction with their leadership, teams, and general everyday business lives. (And, of course, we covered all things remote work here on the Future of Work Exchange.)

While there were very early opponents of the remote work model (hi, Elon) and others that continued to rebel against the thought of workers being at their home offices (James Gorman, we see you), there was a clear and resounding outcome: remote and hybrid work would forever be a foundational element of the world of work.

Four years now removed from the beginning of the pandemic and three years since the arrival of highly-effective vaccines (not to mention two-plus years since the first inklings of “normalcy”), businesses have spent the past 18 or so months dabbling in “return-to-office” mandates that have essentially divided enterprise leaders, with some calling for extreme, pre-pandemic office structures and others sticking to pandemic-era hybrid formats.

While the benefits of both remote and hybrid workplaces are proven and abundantly clear at this stage, the hard truth is that, at some point, companies were bound to slowly increase the number of required days in office, regardless of their stance on RTO mandates.

The business arena of 2024 is the closest we know that resembles pre-pandemic life, and, as such, represents an opportunity for enterprise executives to harken back to those days when offices were bustling and proximity collaboration was an everyday occurrence. However, as stated here on the Exchange in the past, there’s no shoving that genie back into the bottle; workers and professionals not only desire the benefits of remote work, but have also learned the best ways to balance work-life integrational attributes within this model over the past few years.

Today, business leaders are engaged in a tug-of-war with their staff over RTO mandates and the best possible means of balancing “required in-office days” with ensuring workers want to come back to the office. And there’s a major aspect here that is critical to the future of in-office and traditional workplace structures: culture.

“Why would people abandon the comfort of their routine for a commute to the office? Culture is the answer. It’s the way they are treated upon arrival, the atmosphere of the building, and the motivation they feel from leaders and their fellow team members. Culture is empowering and dictates success, fueled by the everyday people who create it,” says Jim Love, Director, Strategic Client Solutions at Talent Solutions TAPFIN.

The very essence of an organization’s identity, values, and camaraderie is intricately tied to its culture, and this moment in time, when RTO mandates are becoming a norm, demands a deliberate and strategic approach. A thriving workplace culture is not merely a byproduct but a catalyst for productivity, innovation, and employee well-being. As employees transition back to shared physical spaces and traditional workplace environments, the culture sets the tone for collaboration, engagement, and a sense of purpose.

As RTO mandates become a part of the fabric of 2024, workplace culture will be the key to convincing workers to come back to the office.

“Culture isn’t one thing. It’s all the small things. And it doesn’t start at the top down. It starts when you smile at the front desk associate. Or when you thank the maintenance staff for the great work they do. Those compounding and small-but-mighty actions are what make people want to feel part of something bigger. Give them a reason to come back – make it ingrained in who you are as an organization,” says Love.

Neglecting the critical role of workplace culture in return-to-office mandates risks creating a sterile environment void of inspiration, hindering the potential for collective achievement and sustained success. In this pivotal juncture, organizations must not only welcome employees back to their desks but reinvigorate them with a vibrant, inclusive, and empowering culture that fuels the journey ahead.

Adds Love, “Don’t just acknowledge and appreciate culture…create and sustain it. Preach your culture, and when necessary, use words. It is the foundation we build to bring people together. When it’s created and sustained, people will come back. Authenticity is what matters…and your culture should shout that!”

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